{"id":247,"date":"2009-01-19T01:05:00","date_gmt":"2009-01-19T08:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/01\/19\/monday-radio-commercial-smackdown-sure-they-went-bankrupt-but-still\/"},"modified":"2009-01-19T01:05:00","modified_gmt":"2009-01-19T08:05:00","slug":"monday-radio-commercial-smackdown-sure-they-went-bankrupt-but-still","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/01\/monday-radio-commercial-smackdown-sure-they-went-bankrupt-but-still\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Sure, They Went Bankrupt, But Still&#8230;."},"content":{"rendered":"<p><\/p>\n<a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SW_2SUgI0WI\/AAAAAAAAAUE\/2kNcovr37xY\/s1600-h\/WAMU.jpg\"><img decoding=\"async\" style=\"display:block; margin:0px auto 10px; text-align:center;cursor:pointer; cursor:hand;width: 400px; height: 119px;\" src=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SW_2SUgI0WI\/AAAAAAAAAUE\/2kNcovr37xY\/s400\/WAMU.jpg\" border=\"0\" alt=\"\"id=\"BLOGGER_PHOTO_ID_5291718881785205090\" \/><\/a>\n<p>This week&#8217;s smackdown isn&#8217;t as cruel as you might expect. First, here&#8217;s the commercial&#8230;.<\/p>\n<p><center><object height=\"79\" width=\"204\"><center><param name=\"movie\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\"><\/param><param name=\"play\" value=\"true\"><\/param><param name=\"loop\" value=\"false\"><\/param><param name=\"quality\" value=\"high\"><\/param><param name=\"wmode\" value=\"transparent\"><\/param><param name=\"flashvars\" value=\"bUseColor=true&#038;sCustomColor=3558656&#038;bUseText=true&#038;sBrandText=&#038;sBrandUrl=&#038;bAutoPlay=false&#038;bCloakUrl=true&#038;mp3url=Text=false&#038;sBrandText=&#038;sBrandUrl=&#038;bAutoPlay=false&#038;bCloakUrl=true&#038;mp3url=jvIM5%2A%21BY%24%2Bqhpqea%2E%2F2Lv%2Ad1Qqo%25kkq%3FWCO%2DXvx5\"><embed src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" width=\"204\" height=\"79\" play=\"true\" loop=\"true\" quality=\"high\" flashvars=\"bUseColor=true&#038;sCustomColor= 9451520&#038;bUseText=true&#038;sBrandText=&#038;sBrandUrl=&#038;bAutoPlay=false&#038;bCloakUrl=true&#038;mp3url=Text=false&#038;sBrandText=&#038;sBrandUrl=&#038;bAutoPlay=false&#038;bCloakUrl=true&#038;mp3url=jvIM5%2A%21BY%24%2Bqhpqea%2E%2F2Lv%2Ad1Qqo%25kkq%3FWCO%2DXvx5\" pluginspage=\"http:\/\/www.macromedia.com\/shockwave\/download\/index.cgi?P1_Prod_Version=ShockwaveFlash\"><\/embed><\/param><\/center><\/object><\/center><\/p>\n<p><span style=\"font-weight: bold;\">The Good Thing To Notice In That Commercial:<\/span> Your attention automatically is drawn to the singer, and \u2014 surprisingly unusual in radio advertising \u2014 she is communicating the sales message: <span style=\"font-style: italic;\">&#8220;It&#8217;s easy to open a WAMU checking account online in under 7 minutes.&#8221;<\/span><\/p>\n<p>All too often, it&#8217;s the announcer who delivers the sales message, while the singer &#8220;entertains&#8221;&#8230;and the message never is heard.<\/p>\n<p><span style=\"font-weight: bold;\">The Bad News<\/span> (I mean, aside from the fact that they since have gone bankrupt)<span style=\"font-weight: bold;\">:<\/span> <span style=\"font-style: italic;\">&#8220;Opening an online checking account in under 7 minutes&#8221;<\/span> is hardly a Unique Selling Proposition. About as shocking as <span style=\"font-style: italic;\">&#8220;now with ATM machines!&#8221;<\/span><\/p>\n<p>What the heck was this commercial trying to accomplish? Can you imagine even <span style=\"font-weight: bold;\">one<\/span> person opening a new account with WAMU as a result of hearing this spot?<\/p>\n<p>But&#8230;.Notice how you did hear that lame message. Why? Because your attention was drawn to the singer, and the singer delivered the (lame) message.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>This week&#8217;s smackdown isn&#8217;t as cruel as you might expect. First, here&#8217;s the commercial&#8230;. The Good Thing To Notice In That Commercial: Your attention automatically is drawn to the singer, and \u2014 surprisingly unusual in radio advertising \u2014 she is communicating the sales message: &#8220;It&#8217;s easy to open a WAMU checking account online in under [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[100,12],"tags":[],"class_list":{"0":"post-247","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-bank-commercial","7":"category-radio-commercial-critique"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>MONDAY RADIO COMMERCIAL SMACKDOWN: Sure, They Went Bankrupt, But Still.... - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/01\/monday-radio-commercial-smackdown-sure-they-went-bankrupt-but-still\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Sure, They Went Bankrupt, But Still.... - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"This week&#8217;s smackdown isn&#8217;t as cruel as you might expect. 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