{"id":242,"date":"2009-01-14T01:05:00","date_gmt":"2009-01-14T08:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2009\/01\/14\/incredibly-cool-radio-station-idea\/"},"modified":"2009-01-14T01:05:00","modified_gmt":"2009-01-14T08:05:00","slug":"incredibly-cool-radio-station-idea","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/01\/incredibly-cool-radio-station-idea\/","title":{"rendered":"INCREDIBLY COOL RADIO STATION IDEA"},"content":{"rendered":"

<\/p>\n

First I should explain that for me, an Incredibly Cool Station Idea is one that provides a valuable service to the community, involves the listeners, and doesn’t cost the radio station anything.<\/p>\n\"BBC<\/a>\n

A number of years ago I conducted an air talent seminar for BBC Radio Merseyside in Liverpool, England. At the time, they were heavily promoting its “A Team.”<\/a> <\/span>Staffed by volunteers, the A Team work from three desks in the radio station. They field calls from listeners who need what might be called Info-Help:<\/p>\n

“What are the requirements for bringing a dog onto an airplane?”<\/p>\n

“How can I find someone to adopt some kittens?”<\/p>\n

“Who won the 1972 Academy Award for Best Actor?”<\/p>\n

One very popular feature of the A Team is their Lost Person service: helping to locate an old army buddy or school chum.<\/p>\n

While they research all incoming requests and reply to the callers by telephone, the A Team typically airs three bulletins a day to help with answers they haven’t been able to track down themselves.<\/p>\n

When the film version of YELLOW SUBMARINE<\/span> celebrated its 30th anniversary, Apple Records desperately wanted to contact the actors who had portrayed the Beatles in that animated picture, but they could locate only three of the four. So they called the A Team, which asked Radio Merseyside’s listeners if they could help. Within hours, they heard from a listener who was friends with the missing actor…who was living on a houseboat in Denmark. He gave them his friend’s phone number, and the mystery was solved.<\/p>\n

Here are the benefits of the A Team:<\/p>\n

\u2022 True community service<\/p>\n

\u2022 Great public relations\/local goodwill<\/p>\n

\u2022 Occasional great publicity (e.g., the missing “Beatle”)<\/p>\n

\u2022 Strengthens connection to community<\/p>\n

\u2022 Builds listener loyalty<\/p>\n

\u2022 Builds goodwill even among people who are not frequent listeners<\/p>\n","protected":false},"excerpt":{"rendered":"

First I should explain that for me, an Incredibly Cool Station Idea is one that provides a valuable service to the community, involves the listeners, and doesn’t cost the radio station anything. A number of years ago I conducted an air talent seminar for BBC Radio Merseyside in Liverpool, England. At the time, they were […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[97],"tags":[],"class_list":{"0":"post-242","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-promotion"},"yoast_head":"\nINCREDIBLY COOL RADIO STATION IDEA - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/01\/incredibly-cool-radio-station-idea\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"INCREDIBLY COOL RADIO STATION IDEA - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"First I should explain that for me, an Incredibly Cool Station Idea is one that provides a valuable service to the community, involves the listeners, and doesn’t cost the radio station anything. 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