<\/p>\n
Your radio station website is not a playground for your webmaster \u2014 or a dumping ground for the cookie cutter output of an outsourced provider. It’s a marketing tool. It’s a valuable opportunity to further engage your listeners or clients.<\/p>\n
You agree? Good. But have you made that clear to your Web designer?<\/p>\n
For example….<\/p>\n
Splash Pages<\/b><\/p>\n
Have you ever had the experience of clicking on a link or entering a Web address and instead of being taken to the home page, you arrive at a page that says:<\/p>\n<\/p>\n
\u201cWelcome! Click here to enter.\u201d<\/p><\/blockquote>\n
That\u2019s a splash page.<\/p>\n
Splash pages waste people\u2019s time.<\/p>\n
People already did the work to come to your site. It\u2019s crazy to ask them to do more<\/span> work now.<\/p>\n
Think about your radio station. You use marketing and promotions and advertising to convince people to sample your station. Direct mail, TV, billboards, busboards:<\/p>\n<\/p>\n
\u201cListen Thursday morning at 7:10 for our $10,000 birthday song, on 102.7!\u201d<\/p><\/blockquote>\n
You finally convince someone to tune in 102.7 for your $10,000 birthday song. They tune in to 102.7 and what they hear is:<\/p>\n<\/p>\n
\u201cThank you for tuning in 102.7, now go to 103.1!\u201d<\/p><\/blockquote>\n
Your radio station wouldn\u2019t be stupid enough to do that. Why would your website be that stupid?<\/p>\n
The only valid reason for a station website to have a splash page is if you have a site that offers information in more than one language:<\/p>\n<\/p>\n
\u201cWelcome to RadioX.com. Click here for the English presentation, click here for Spanish, click here for Norwegian.\u201d<\/p><\/blockquote>\n
Otherwise, splash pages only serve the purpose of wasting people\u2019s time.<\/p>\n
You can confirm this with your own experience. You know what it\u2019s like to click on a link or type in a URL and end up at something that says, \u201cClick here to enter.\u201d<\/span><\/p>\n
When that happens, what is your response?<\/p>\n
If you\u2019re like most people, your response is one of annoyance: \u201cWhy do I have to click to enter? Just put me there!\u201d<\/span><\/p>\n
For more ideas<\/a> on how to maximize the value of your radio station’s website, here’s a handy resource<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"
Your radio station website is not a playground for your webmaster \u2014 or a dumping ground for the cookie cutter output of an outsourced provider. It’s a marketing tool. It’s a valuable opportunity to further engage your listeners or clients. You agree? Good. But have you made that clear to your Web designer? For example…. […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[75,76],"tags":[],"class_list":{"0":"post-225","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-station-websites","7":"category-splash-pages"},"yoast_head":"\n
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