{"id":2158,"date":"2009-11-05T00:07:47","date_gmt":"2009-11-05T08:07:47","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=2158"},"modified":"2009-11-05T00:07:47","modified_gmt":"2009-11-05T08:07:47","slug":"radio-advertising-disclaimers","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/11\/radio-advertising-disclaimers\/","title":{"rendered":"RADIO PRODUCTION GUY VENTS ABOUT DISCLAIMERS"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-2811 aligncenter\" title=\"FinePrint\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/11\/FinePrint.jpg\" alt=\"FinePrint\" width=\"193\" height=\"289\" \/>A Loyal Reader writes:<\/strong><\/span><\/p>\n<blockquote><p>A rhetorical question about disclaimers:<\/p>\n<p>Do advertisers really think that I \u2014 the guy who dubs their commercial messages \u2014 am NOT going to raise the volume on their disclaimers that are recorded at levels that dogs might not even hear?<\/p>\n<p>Wouldn&#8217;t it be great if they would save us all the time and trouble by keeping the disclaimer at the same level as the rest of the message?<\/p>\n<p>And, don&#8217;t they realize that listeners perceive everything they heard or are about to hear as a big fat lie when the disclaimer is presented that way?<\/p>\n<p>And let&#8217;s not even get started on the time-compression issue&#8230;<\/p><\/blockquote>\n<p><span style=\"color: #000080;\"><strong>My Response:<\/strong><\/span><\/p>\n<p>The rhetorical nature of your questions notwithstanding, some answers&#8230;<\/p>\n<p>\u2022 No, it really doesn&#8217;t occur to the people who produce that crap that some stations will be smart enough to normalize the levels. And not all stations have Production Directors\/Creative Services Directors who think to do so.<\/p>\n<p>\u2022 No, they don&#8217;t realize that when you follow 45 seconds of babbling with 15 seconds of back-peddling fine print, people naturally look upon you with distrust.<\/p>\n<p>\u2022 And before anyone can say it: This idiocy is <strong>not<\/strong> the result of onerous consumer protection laws, and the solution is not to banish all regulation of advertising. The solution is not to say stuff that requires a disclaimer.<\/p>\n<p>Yep, that&#8217;s possible. Really.<\/p>\n<p>Yep, even for automobile dealers and banks.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Loyal Reader writes: A rhetorical question about disclaimers: Do advertisers really think that I \u2014 the guy who dubs their commercial messages \u2014 am NOT going to raise the volume on their disclaimers that are recorded at levels that dogs might not even hear? Wouldn&#8217;t it be great if they would save us all [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2158","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RADIO PRODUCTION GUY VENTS ABOUT DISCLAIMERS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/11\/radio-advertising-disclaimers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO PRODUCTION GUY VENTS ABOUT DISCLAIMERS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader writes: A rhetorical question about disclaimers: Do advertisers really think that I \u2014 the guy who dubs their commercial messages \u2014 am NOT going to raise the volume on their disclaimers that are recorded at levels that dogs might not even hear? 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