{"id":20937,"date":"2022-01-06T12:12:13","date_gmt":"2022-01-06T20:12:13","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=20937"},"modified":"2022-01-12T15:23:06","modified_gmt":"2022-01-12T23:23:06","slug":"forward-healthcare-video-ad-youtube","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/","title":{"rendered":"Forward Ad on YouTube &#8212; Actually, Backward"},"content":{"rendered":"<p><span style=\"font-family: verdana, geneva, sans-serif;\">This is one of the dumbest YouTube video ads I&#8217;ve seen.<\/span><\/p>\n<div style=\"width: 756px;\" class=\"wp-video\"><video class=\"wp-video-shortcode\" id=\"video-20937-1\" width=\"756\" height=\"412\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YouTube-commercial.mp4?_=1\" \/><a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YouTube-commercial.mp4\">http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YouTube-commercial.mp4<\/a><\/video><\/div>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">If you&#8217;re a typical YouTube viewer, when a video ad delays the beginning of the video you want to watch, you wait for the &#8220;Skip Ads&#8221; option to appear and then get the hell out of the ad.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">I&#8217;m not attacking YouTube&#8217;s employment of skippable in-stream ads.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">This one for Forward Healthcare keeps showing up, and each time it does I want to scream.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">Those first 5 seconds are crucial.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">In a <a href=\"http:\/\/danoday.com\/blog\/2018\/09\/radio-advertising-best-practices\/\" target=\"_blank\" rel=\"noopener\">radio spot<\/a>, the opening line is the commercial for the commercial. It&#8217;s your one chance to grab the attention of your targeted listener.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">Those first 5 seconds of the video ad are the advertiser&#8217;s one chance to prevent &#8212; or, at least, delay &#8212; the viewer&#8217;s clicking on that &#8220;Skip Ads&#8221; option.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">This particular ad devotes 80% of those first 5 seconds to:<\/span><\/p>\n<p style=\"text-align: left; padding-left: 40px;\"><span style=\"font-family: verdana, geneva, sans-serif;\"><em>&#8220;Hey, guys, welcome to Forward.&#8221;<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\"><a href=\"https:\/\/www.amazon.com\/Robert-Collier-Letter-Book-Fifth\/dp\/1684221986\/?tag=danoday2-20\" target=\"_blank\" rel=\"noopener\">Robert Collier<\/a> famously observed that the key to successful advertising is to enter the conversation the targeted consumers already are having.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">How many of YouTube&#8217;s 2 billion viewers are thinking, <em>&#8220;Golly, I wish I could learn more about Forward&#8221;?<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">Relatively few.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">The final 20% of the non-skippable intro consists of: <\/span><\/p>\n<p style=\"padding-left: 40px;\"><em><span style=\"font-family: verdana, geneva, sans-serif;\">&#8220;We&#8217;re a new type of doctor&#8217;s office that&#8217;s &#8211;.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">Number of viewers who are thinking, <em>&#8220;I wonder if there are any new types of doctor&#8217;s offices&#8221;:<\/em><\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">Not a lot.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">Probably this &#8220;new type&#8221; of doctor&#8217;s office is intended to solve some sort of problem for some group of people.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">This ad has 5 seconds to interest that group, either by identifying that problem or getting the keen attention of people who are affected by that problem.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">This video ad is just plain embarrassing.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif;\">If you create advertising for any medium, be smarter.<\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-20947\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YT-thumbnail-160.png\" alt=\"How to begin a YouTube video ad\" width=\"160\" height=\"88\" \/>\n","protected":false},"excerpt":{"rendered":"<p>This is one of the dumbest YouTube video ads I&#8217;ve seen. &nbsp; If you&#8217;re a typical YouTube viewer, when a video ad delays the beginning of the video you want to watch, you wait for the &#8220;Skip Ads&#8221; option to appear and then get the hell out of the ad. I&#8217;m not attacking YouTube&#8217;s employment [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[292,293,294],"class_list":{"0":"post-20937","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"tag-forward-youtube-ad","8":"tag-forward-youtube-video","9":"tag-video-advertising-copywriting"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Forward Ad on YouTube -- Actually, Backward<\/title>\n<meta name=\"description\" content=\"A skippable, in-stream video ad on YouTube has 5 seconds to capture the attention of the targeted viewer. This video ad from Forward Healthcare wastes those 5 seconds...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Forward Ad on YouTube -- Actually, Backward\" \/>\n<meta property=\"og:description\" content=\"A skippable, in-stream video ad on YouTube has 5 seconds to capture the attention of the targeted viewer. This video ad from Forward Healthcare wastes those 5 seconds...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2022-01-06T20:12:13+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2022-01-12T23:23:06+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YT-thumbnail-160.png\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/dan_oday\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\"},\"headline\":\"Forward Ad on YouTube &#8212; Actually, Backward\",\"datePublished\":\"2022-01-06T20:12:13+00:00\",\"dateModified\":\"2022-01-12T23:23:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/\"},\"wordCount\":307,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Forward-YT-thumbnail-160.png\",\"keywords\":[\"Forward Youtube ad\",\"Forward Youtube video\",\"video advertising copywriting\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/\",\"name\":\"Forward Ad on YouTube -- Actually, Backward\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Forward-YT-thumbnail-160.png\",\"datePublished\":\"2022-01-06T20:12:13+00:00\",\"dateModified\":\"2022-01-12T23:23:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\"},\"description\":\"A skippable, in-stream video ad on YouTube has 5 seconds to capture the attention of the targeted viewer. This video ad from Forward Healthcare wastes those 5 seconds...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Forward-YT-thumbnail-160.png\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2022\\\/01\\\/Forward-YT-thumbnail-160.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2022\\\/01\\\/forward-healthcare-video-ad-youtube\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Forward Ad on YouTube &#8212; Actually, Backward\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\",\"name\":\"Dan O'Day\",\"description\":\"Dan O'Day is radio's leading air talent coach &amp; listener retention specialist. He's personally coached winning radio stations and shows in 37 countries. A 2-time BILLBOARD Radio Personality of the Year Winner, he refers to himself as a Radio Guy and probably will punch you if you make the mistake of calling him a \\\"consultant.\\\"\",\"sameAs\":[\"http:\\\/\\\/www.DanODay.com\\\/store\",\"http:\\\/\\\/www.facebook.com\\\/DanODayRadio\",\"https:\\\/\\\/x.com\\\/http:\\\/\\\/www.twitter.com\\\/dan_oday\"],\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/dan-oday-2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Forward Ad on YouTube -- Actually, Backward","description":"A skippable, in-stream video ad on YouTube has 5 seconds to capture the attention of the targeted viewer. This video ad from Forward Healthcare wastes those 5 seconds...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/","og_locale":"en_US","og_type":"article","og_title":"Forward Ad on YouTube -- Actually, Backward","og_description":"A skippable, in-stream video ad on YouTube has 5 seconds to capture the attention of the targeted viewer. This video ad from Forward Healthcare wastes those 5 seconds...","og_url":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_author":"http:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2022-01-06T20:12:13+00:00","article_modified_time":"2022-01-12T23:23:06+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YT-thumbnail-160.png","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/www.twitter.com\/dan_oday","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/9eff1b56aca175cb9ea83e40cbabddd1"},"headline":"Forward Ad on YouTube &#8212; Actually, Backward","datePublished":"2022-01-06T20:12:13+00:00","dateModified":"2022-01-12T23:23:06+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/"},"wordCount":307,"commentCount":2,"image":{"@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YT-thumbnail-160.png","keywords":["Forward Youtube ad","Forward Youtube video","video advertising copywriting"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/","url":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/","name":"Forward Ad on YouTube -- Actually, Backward","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YT-thumbnail-160.png","datePublished":"2022-01-06T20:12:13+00:00","dateModified":"2022-01-12T23:23:06+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/9eff1b56aca175cb9ea83e40cbabddd1"},"description":"A skippable, in-stream video ad on YouTube has 5 seconds to capture the attention of the targeted viewer. This video ad from Forward Healthcare wastes those 5 seconds...","breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YT-thumbnail-160.png","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2022\/01\/Forward-YT-thumbnail-160.png"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2022\/01\/forward-healthcare-video-ad-youtube\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Forward Ad on YouTube &#8212; Actually, Backward"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/9eff1b56aca175cb9ea83e40cbabddd1","name":"Dan O'Day","description":"Dan O'Day is radio's leading air talent coach &amp; listener retention specialist. He's personally coached winning radio stations and shows in 37 countries. A 2-time BILLBOARD Radio Personality of the Year Winner, he refers to himself as a Radio Guy and probably will punch you if you make the mistake of calling him a \"consultant.\"","sameAs":["http:\/\/www.DanODay.com\/store","http:\/\/www.facebook.com\/DanODayRadio","https:\/\/x.com\/http:\/\/www.twitter.com\/dan_oday"],"url":"https:\/\/danoday.com\/blog\/author\/dan-oday-2\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/20937","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=20937"}],"version-history":[{"count":11,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/20937\/revisions"}],"predecessor-version":[{"id":20952,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/20937\/revisions\/20952"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=20937"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=20937"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=20937"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}