{"id":20856,"date":"2020-01-28T00:32:21","date_gmt":"2020-01-28T08:32:21","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=20856"},"modified":"2020-01-28T00:32:21","modified_gmt":"2020-01-28T08:32:21","slug":"dumber-turbotax-ad","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2020\/01\/dumber-turbotax-ad\/","title":{"rendered":"An Even Dumber Advertising Explanation from Turbotax"},"content":{"rendered":"<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Yesterday we took a peek at <a href=\"http:\/\/danoday.com\/blog\/2020\/01\/radio-advertising-inanity-tv\/\">Turbotax&#8217;s current inane ad campaign<\/a> that spends all its time explaining to consumers concepts they already understand, rather than showing targeted consumers why Turbotax offers the solution to an important consumer problem.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">On Monday, they explained why &#8220;asking for help&#8221; can be a good thing.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Today Turbotax attempts to explain to you the terribly confusing concept of &#8220;taking photos of things.&#8221;<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\"><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/387340590\" width=\"640\" height=\"361\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">You certainly can&#8217;t fault their logic:<\/span><\/p>\n<p><em><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">&#8220;And because we&#8217;re so good at taking photos, we&#8217;re also really good at doing taxes.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Presumably the advertiser is referencing a product feature that includes compiling and analyzing tax information by taking photos of certain documents.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\"><em>&#8220;Well, duh! I mean, people can see it right there on their TV screens,&#8221;<\/em> the ad agency protests.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Well, no.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">An estimated 93% of TV viewers in the U.S. &#8220;watch&#8221; TV with one eye on their mobile devices or on their laptops.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Ask yourself: The last time you watched commercial television, did you sit there and watch &amp; listen when the commercials began?<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Doubtful.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Has your life in any way been enhanced by viewing or hearing Turbotax&#8217;s examples of &#8220;taking photos&#8221;?<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Doubtful.<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Is the advertising agency making money on this inane campaign?<\/span><\/p>\n<p><span style=\"font-family: verdana, geneva, sans-serif; font-size: 14pt;\">Oh, yeah. <\/span><\/p>\n<p style=\"text-align: right;\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-20858\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2020\/01\/TurboTax-Pictures-Thumbnail-160.png\" alt=\"TurboTax advertising\" width=\"160\" height=\"86\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Yesterday we took a peek at Turbotax&#8217;s current inane ad campaign that spends all its time explaining to consumers concepts they already understand, rather than showing targeted consumers why Turbotax offers the solution to an important consumer problem. On Monday, they explained why &#8220;asking for help&#8221; can be a good thing. Today Turbotax attempts to [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-20856","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>An Even Dumber Advertising Explanation from Turbotax<\/title>\n<meta name=\"description\" content=\"An estimated 93% of TV viewers in the U.S. &quot;watch&quot; TV with one eye on their mobile devices or on their laptops. 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