{"id":20805,"date":"2019-07-22T00:28:03","date_gmt":"2019-07-22T07:28:03","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=20805"},"modified":"2019-07-22T00:33:57","modified_gmt":"2019-07-22T07:33:57","slug":"radio-commercial-explains","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2019\/07\/radio-commercial-explains\/","title":{"rendered":"ANOTHER RADIO COMMERCIAL THAT EXPLAINS WHAT WE ALREADY KNOW"},"content":{"rendered":"

\"radio<\/a>Here’s another example of an agency radio commercial<\/a> that wastes most of its time explaining a concept that the listener already understands…<\/span><\/p>\nhttp:\/\/danoday.com\/blog\/wp-content\/uploads\/2019\/07\/KRTH-6-2-19-HOSPITAL-explaining-what-choice-means.mp3<\/a><\/audio>\n


\nWhat is the goal of that radio ad<\/a>?<\/span><\/p>\n

What’s the one message you received?<\/span><\/p>\n

If it wasn’t “When choosing a health plan, make conscious choices with your health in mind,” then you missed the message.<\/span><\/p>\n

They spent 17 seconds explaining what “making conscious choices with our health in mind” means.<\/span><\/p>\n

If miraculously you did<\/em> receive that message, how does it help you?<\/span><\/p>\n

How do they think most people select their health plans? By playing Pin the Tail on the PPO?<\/span><\/p>\n

The commercial ends with, “Blue Shield of California. More plans, more doctors, more choice.”<\/em><\/span><\/p>\n

Oh!<\/span><\/p>\n

Blue Shield of California offers more plans than its competitors? So I can choose one that most closely fits what I need?<\/span><\/p>\n

They have more doctors in their network than its competitors? So it’s easier for me to find a physician who specializes in whatever ails me?<\/span><\/p>\n

Sounds good to me.<\/span><\/p>\n

But I’m still confused by the concept of “making healthy choices.” <\/span><\/p>\n

Perhaps they could turn this into a 2-minute spot and spend more time giving more examples.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s another example of an agency radio commercial that wastes most of its time explaining a concept that the listener already understands… What is the goal of that radio ad? What’s the one message you received? If it wasn’t “When choosing a health plan, make conscious choices with your health in mind,” then you missed […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[291,182,194,235],"class_list":{"0":"post-20805","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"tag-blue-shield-commercial","8":"tag-radio-advertising","9":"tag-radio-advertising-expert","10":"tag-radio-copywriting"},"yoast_head":"\nANOTHER RADIO COMMERCIAL THAT EXPLAINS WHAT WE ALREADY KNOW<\/title>\n<meta name=\"description\" content=\"Here's another example of an agency radio commercial that wastes most of its time explaining a concept that the listener already understands...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link 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