{"id":20674,"date":"2019-03-14T00:02:31","date_gmt":"2019-03-14T07:02:31","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=20674"},"modified":"2019-03-14T00:02:31","modified_gmt":"2019-03-14T07:02:31","slug":"radio-stations-digital-staff","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2019\/03\/radio-stations-digital-staff\/","title":{"rendered":"Radio Station’s “Digital Staff” Tags Along on Sales Calls"},"content":{"rendered":"

\"radio<\/a>Over the past few years some radio groups have begun sending a member of their “digital staff” along with account executives on sales calls. <\/span><\/p>\n

That way, the digital team can add its \u201cexpertise\u201d in designing a successful ad campaign for the client.<\/span><\/p>\n

I believe they also throw around the word \u201csynergy\u201d a lot.<\/span><\/p>\n

A Loyal Reader forwarded to me these notes that accompanied a copy order from a radio station account exec to the station’s commercial producer…<\/span><\/p>\n

…complete with the lack of punctuation, spacing between words, etc.<\/span><\/p>\n

The campaign will be driving people to the website but the url isn’t developed yet. (Radio Company) is building the website. Copy points: <\/span>(URL — don’t have one yet, but it will go here)<\/span><\/em><\/p>\n

(Client) has two goals so two spots is fine remodeling high end homes only (Luxury remodeling)kitchens, baths, whole home luxury garden homes-targeting people who want to downsize from their large homes to a 2500-3000 sqr foot garden home but not miss out on the luxurious items luxury living the goal is to drive leads to the website.<\/span><\/em><\/p>\n

The account exec apparently believes:<\/span><\/p>\n

1) There’s enough information there from which to build a successful radio commercial campaign<\/a>.<\/span><\/p>\n

2) There’s no need to give listeners a reason to visit the not-yet-built website. Once they have a URL, “leads” magically will go to there.<\/span><\/p>\n

To get listeners to go to an advertiser’s website, it should be either to get something or to do something.<\/span><\/strong><\/span><\/h2>\n

Get Something:<\/strong><\/span> “Download Your Free Copy of 33 Ways to Downsize Your Home without Sacrificing the Luxury You Deserve.”<\/span><\/p>\n

Do Something:<\/strong><\/span> \u201cTake our 3-minute Perfect Home for Me diagnostic quiz for immediate, personalized recommendations for downsizing your home without sacrificing the luxury you deserve.\u2019<\/span><\/p>\n

\u201cGo to our website so you can be a lead\u201d doesn’t qualify as a worthwhile Call to Action.<\/span><\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Over the past few years some radio groups have begun sending a member of their “digital staff” along with account executives on sales calls. That way, the digital team can add its \u201cexpertise\u201d in designing a successful ad campaign for the client. I believe they also throw around the word \u201csynergy\u201d a lot. A Loyal […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[182,196,235,202],"class_list":{"0":"post-20674","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized","7":"tag-radio-advertising","8":"tag-radio-commercials","9":"tag-radio-copywriting","10":"tag-successful-radio-ad-campaigns"},"yoast_head":"\nRadio Station's "Digital Staff" Tags Along on Sales Calls<\/title>\n<meta name=\"description\" content=\"For a radio commercial to motivate targeted listeners to go to the advertiser's website, it must be for them either to...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2019\/03\/radio-stations-digital-staff\/\" \/>\n<meta property=\"og:locale\" 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