{"id":2053,"date":"2009-09-14T00:05:58","date_gmt":"2009-09-14T07:05:58","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=2053"},"modified":"2009-09-14T00:07:45","modified_gmt":"2009-09-14T07:07:45","slug":"comcast-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/09\/comcast-radio-commercial\/","title":{"rendered":"CABLE TV CONTINUES TO LEAD THE WORLD IN BAD RADIO ADVERTISING: Monday Radio Commercial Smackdown"},"content":{"rendered":"<p>Time for another look at award winning radio commercials \u2014 spotlighting the good and the bad from the\u00a0 2007 Radio Mercury Awards.<\/p>\n<p>Radio advertising for American cable TV companies consistency matches their standard level of customer service: terrible.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-2060\" title=\"radio commercials graphic\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/09\/ComcastBlows.jpg\" alt=\"radio advertising graphic\" width=\"375\" height=\"292\" \/>With this Mercury Award finalist, Comcast upholds that tradition.<\/p>\n<p style=\"text-align: left;\"><center><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"204\" height=\"79\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"play\" value=\"true\" \/><param name=\"loop\" value=\"false\" \/><param name=\"quality\" value=\"high\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DJqodauvPJyA\" \/><param name=\"src\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" \/><embed type=\"application\/x-shockwave-flash\" width=\"204\" height=\"79\" src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" flashvars=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DJqodauvPJyA\" wmode=\"transparent\" quality=\"high\" loop=\"false\" play=\"true\"><\/embed><\/object><\/center>\n<\/p>\n<p style=\"text-align: left;\">\n<p style=\"text-align: left;\">The story is about the announcer trying to talk while the horns repeatedly interrupt with a fanfare. That&#8217;s the only thing the listener pictures: the announcer being interrupted by the horns.<\/p>\n<p style=\"text-align: left;\">It has nothing at all to do with what&#8217;s being sold. They could have used that exact same set-up to try to sell (or, more accurately, fail to sell) <strong>anything<\/strong>.<\/p>\n<p style=\"text-align: left;\">Also, the very first time he was interrupted by the horns, were you surprised that he kept being interrupted? Odds are you knew exactly what the big &#8220;joke&#8221; was going to be. The joke wasn&#8217;t even funny because it was so obvious and trite, and they told a story that had nothing at all to do with what they were selling.<\/p>\n<p style=\"text-align: left;\">What a brilliant strategy: devoting all that commercial time to stuff they weren&#8217;t selling.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Time for another look at award winning radio commercials \u2014 spotlighting the good and the bad from the\u00a0 2007 Radio Mercury Awards. Radio advertising for American cable TV companies consistency matches their standard level of customer service: terrible. With this Mercury Award finalist, Comcast upholds that tradition. The story is about the announcer trying to [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-2053","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>CABLE TV CONTINUES TO LEAD THE WORLD IN BAD RADIO ADVERTISING: Monday Radio Commercial Smackdown - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/09\/comcast-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CABLE TV CONTINUES TO LEAD THE WORLD IN BAD RADIO ADVERTISING: Monday Radio Commercial Smackdown - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Time for another look at award winning radio commercials \u2014 spotlighting the good and the bad from the\u00a0 2007 Radio Mercury Awards. 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