{"id":19900,"date":"2017-09-25T00:08:24","date_gmt":"2017-09-25T07:08:24","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=19900"},"modified":"2017-09-25T00:08:24","modified_gmt":"2017-09-25T07:08:24","slug":"radio-commercial-critique-orkin-oday","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2017\/09\/radio-commercial-critique-orkin-oday\/","title":{"rendered":"Radio Commercial Critique \u201cMobility Supplies\u201d Store Ad &#8211; Orkin &#038; O\u2019Day"},"content":{"rendered":"<img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-19901\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2017\/09\/secret-radio-commercial-critique-PLAY-240.jpg\" alt=\"\" width=\"160\" height=\"174\" \/>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 14pt;\">Several years ago, radio advertising legend <span style=\"color: #800000;\"><strong>Dick Orkin<\/strong><\/span> and I critiqued a bunch of commercials that were submitted to us by attendees of the International Radio Creative &amp; Production Summit.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 14pt;\">Neither of us had heard any of the commercials in advance.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 14pt;\">We scheduled some time at the Radio Ranch, gave the recordings to an audio engineer, slapped on our headphones, listened to each spot, and then shared, discussed and debated our impromptu reactions.<\/span><\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 14pt;\">Here&#8217;s one of the <a href=\"http:\/\/danoday.com\/blog\/2017\/01\/avoid-radio-copywriters-block\/\">radio ads<\/a> we critiqued. Feel free to jot down notes of your own reactions as you listen along with us.<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-family: verdana,geneva,sans-serif; font-size: 14pt;\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/tFVplmpXKGo?rel=0&amp;showinfo=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-family: verdana,geneva,sans-serif; font-size: 14pt;\"><a href=\"http:\/\/danoday.com\/copywriting-secrets\">Download free radio copywriting audio seminar<\/a>.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Several years ago, radio advertising legend Dick Orkin and I critiqued a bunch of commercials that were submitted to us by attendees of the International Radio Creative &amp; Production Summit. Neither of us had heard any of the commercials in advance. We scheduled some time at the Radio Ranch, gave the recordings to an audio [&hellip;]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-19900","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Radio Commercial Critique of &quot;Mobility Supplies&quot; Store Orkin &amp; O&#039;Day<\/title>\n<meta name=\"description\" content=\"Several years ago, Dick Orkin and I recorded critiques of a bunch of radio spots. Feel free to share your own radio commercial critique under &quot;Comments.&quot;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2017\/09\/radio-commercial-critique-orkin-oday\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Radio Commercial Critique of &quot;Mobility Supplies&quot; Store Orkin &amp; O&#039;Day\" \/>\n<meta property=\"og:description\" content=\"Several years ago, Dick Orkin and I recorded critiques of a bunch of radio spots. Feel free to share your own radio commercial critique under &quot;Comments.&quot;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2017\/09\/radio-commercial-critique-orkin-oday\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2017-09-25T07:08:24+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2017\/09\/secret-radio-commercial-critique-PLAY-240.jpg\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/dan_oday\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/09\\\/radio-commercial-critique-orkin-oday\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/09\\\/radio-commercial-critique-orkin-oday\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\"},\"headline\":\"Radio Commercial Critique \u201cMobility Supplies\u201d Store Ad &#8211; Orkin &#038; O\u2019Day\",\"datePublished\":\"2017-09-25T07:08:24+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/09\\\/radio-commercial-critique-orkin-oday\\\/\"},\"wordCount\":115,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/09\\\/radio-commercial-critique-orkin-oday\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/secret-radio-commercial-critique-PLAY-240.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/09\\\/radio-commercial-critique-orkin-oday\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/09\\\/radio-commercial-critique-orkin-oday\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/09\\\/radio-commercial-critique-orkin-oday\\\/\",\"name\":\"Radio Commercial Critique of \\\"Mobility Supplies\\\" Store Orkin & O'Day\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/09\\\/radio-commercial-critique-orkin-oday\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/09\\\/radio-commercial-critique-orkin-oday\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/09\\\/secret-radio-commercial-critique-PLAY-240.jpg\",\"datePublished\":\"2017-09-25T07:08:24+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\"},\"description\":\"Several years ago, Dick Orkin and I recorded critiques of a bunch of radio spots. 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