{"id":19853,"date":"2017-08-18T00:01:50","date_gmt":"2017-08-18T07:01:50","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=19853"},"modified":"2017-08-18T01:06:58","modified_gmt":"2017-08-18T08:06:58","slug":"photography-studio-radio-spot","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/","title":{"rendered":"Photography Studio Radio Commercial Script & Music"},"content":{"rendered":"

\"commercial<\/a>We\u2019re still busily working behind the scenes, preparing to re-open membership to my Radio Advertising Advantage<\/em><\/a> for the last time.<\/span><\/p>\n

In the meantime, here’s an original commercial from our members’ \u201cbonus\u201d section.<\/span><\/p>\n

The Challenge<\/strong><\/span><\/h2>\n

A local photography studio needed something to differentiate itself from the competition.<\/span><\/p>\n

But all the local studios were pretty much the same \u2014 other than quality, perhaps; but consumers had no way of judging the quality.<\/span><\/p>\n

So everyone competed on price.<\/span><\/p>\n

My Suggestion<\/strong><\/span><\/h2>\n

Be the one photography studio in town that doesn\u2019t make you choose one of their packages. Instead, customers design their own packages.<\/span><\/p>\n

Let\u2019s give it a name: \u201cThe Memory Package.\u201d<\/span><\/span><\/p>\n

Here\u2019s a script you can adapt.<\/span><\/p>\n

It\u2019s written as a 60-second commercial, with a word count that\u2019s low enough for the announcer to take his\/her time and really talk<\/em> to the targeted listener.<\/span><\/p>\n

\u201cYour Memories\u201d<\/strong>\u00a0<\/span>\u00a0 <\/span><\/strong>:60<\/span><\/span>
\n \u00a9 Dan O\u2019Day<\/span><\/span><\/h2>\n

Your memories.<\/span><\/p>\n

A wedding. A graduation. Anniversary.<\/span><\/p>\n

You want to keep some of those moments forever. But the problem with most photography studios is they<\/strong> decide which moments you keep. They\u2019ll sell you a single picture or a big, all-inclusive package that might include photos you don\u2019t want at a cost that\u2019s outside of your budget.<\/span><\/p>\n

That\u2019s why Ed\u2019s Photography created the Memory Package: You<\/strong> decide. A single photo? A single hour? A full day? Prints for all your guests, or just one for your mom? You<\/strong> decide.<\/span><\/p>\n

You can design your own Memory Package right now at EdsPhotos.com. You choose the time, the number of prints \u2014 everything. At EdsPhotos.com, you can design your own Memory Package. <\/span><\/p>\n

After all, they\u2019re your<\/strong> memories.<\/span><\/p>\n


\nDownload Script & Music Bed<\/a>. (This will download as a zipped file. After you have downloaded it to your hard drive, doubleclick on it to reveal the script and the mp3 music bed.)<\/span><\/p>\n

P.S.<\/strong><\/span> If you’d like to produce your own version and send it to me<\/a>, perhaps I’ll add your recording to this posting.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

We\u2019re still busily working behind the scenes, preparing to re-open membership to my Radio Advertising Advantage for the last time. In the meantime, here’s an original commercial from our members’ \u201cbonus\u201d section. The Challenge A local photography studio needed something to differentiate itself from the competition. But all the local studios were pretty much the […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-19853","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nPhotography Studio Radio Commercial Script & Music<\/title>\n<meta name=\"description\" content=\"Here's a radio commercial, complete with the music to download, for a local photography studio needing to differentiate itself from the competition.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Photography Studio Radio Commercial Script & Music\" \/>\n<meta property=\"og:description\" content=\"Here's a radio commercial, complete with the music to download, for a local photography studio needing to differentiate itself from the competition.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2017-08-18T07:01:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-08-18T08:06:58+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2017\/08\/photograph-studio-radio-commercial-320.jpeg\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/dan_oday\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\"},\"headline\":\"Photography Studio Radio Commercial Script & Music\",\"datePublished\":\"2017-08-18T07:01:50+00:00\",\"dateModified\":\"2017-08-18T08:06:58+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/\"},\"wordCount\":372,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/photograph-studio-radio-commercial-320.jpeg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/\",\"name\":\"Photography Studio Radio Commercial Script & Music\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/photograph-studio-radio-commercial-320.jpeg\",\"datePublished\":\"2017-08-18T07:01:50+00:00\",\"dateModified\":\"2017-08-18T08:06:58+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\"},\"description\":\"Here's a radio commercial, complete with the music to download, for a local photography studio needing to differentiate itself from the competition.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/photograph-studio-radio-commercial-320.jpeg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2017\\\/08\\\/photograph-studio-radio-commercial-320.jpeg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2017\\\/08\\\/photography-studio-radio-spot\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Photography Studio Radio Commercial Script & Music\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\",\"name\":\"Dan O'Day\",\"description\":\"Dan O'Day is radio's leading air talent coach & listener retention specialist. He's personally coached winning radio stations and shows in 37 countries. A 2-time BILLBOARD Radio Personality of the Year Winner, he refers to himself as a Radio Guy and probably will punch you if you make the mistake of calling him a \\\"consultant.\\\"\",\"sameAs\":[\"http:\\\/\\\/www.DanODay.com\\\/store\",\"http:\\\/\\\/www.facebook.com\\\/DanODayRadio\",\"https:\\\/\\\/x.com\\\/http:\\\/\\\/www.twitter.com\\\/dan_oday\"],\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/dan-oday-2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Photography Studio Radio Commercial Script & Music","description":"Here's a radio commercial, complete with the music to download, for a local photography studio needing to differentiate itself from the competition.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/","og_locale":"en_US","og_type":"article","og_title":"Photography Studio Radio Commercial Script & Music","og_description":"Here's a radio commercial, complete with the music to download, for a local photography studio needing to differentiate itself from the competition.","og_url":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_author":"http:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2017-08-18T07:01:50+00:00","article_modified_time":"2017-08-18T08:06:58+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2017\/08\/photograph-studio-radio-commercial-320.jpeg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/www.twitter.com\/dan_oday","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/9eff1b56aca175cb9ea83e40cbabddd1"},"headline":"Photography Studio Radio Commercial Script & Music","datePublished":"2017-08-18T07:01:50+00:00","dateModified":"2017-08-18T08:06:58+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/"},"wordCount":372,"commentCount":0,"image":{"@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2017\/08\/photograph-studio-radio-commercial-320.jpeg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/","url":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/","name":"Photography Studio Radio Commercial Script & Music","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2017\/08\/photograph-studio-radio-commercial-320.jpeg","datePublished":"2017-08-18T07:01:50+00:00","dateModified":"2017-08-18T08:06:58+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/9eff1b56aca175cb9ea83e40cbabddd1"},"description":"Here's a radio commercial, complete with the music to download, for a local photography studio needing to differentiate itself from the competition.","breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2017\/08\/photograph-studio-radio-commercial-320.jpeg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2017\/08\/photograph-studio-radio-commercial-320.jpeg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2017\/08\/photography-studio-radio-spot\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Photography Studio Radio Commercial Script & Music"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/9eff1b56aca175cb9ea83e40cbabddd1","name":"Dan O'Day","description":"Dan O'Day is radio's leading air talent coach & listener retention specialist. He's personally coached winning radio stations and shows in 37 countries. A 2-time BILLBOARD Radio Personality of the Year Winner, he refers to himself as a Radio Guy and probably will punch you if you make the mistake of calling him a \"consultant.\"","sameAs":["http:\/\/www.DanODay.com\/store","http:\/\/www.facebook.com\/DanODayRadio","https:\/\/x.com\/http:\/\/www.twitter.com\/dan_oday"],"url":"https:\/\/danoday.com\/blog\/author\/dan-oday-2\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/19853","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=19853"}],"version-history":[{"count":8,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/19853\/revisions"}],"predecessor-version":[{"id":19862,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/19853\/revisions\/19862"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=19853"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=19853"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=19853"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}

Here\u2019s a 60-second music bed (from my JUST 60s<\/em><\/a> production package) that you can use with it, if you wish.<\/span><\/p>\nhttp:\/\/danoday.com\/blog\/YourMemories.mp3<\/a><\/audio>\n