{"id":19289,"date":"2016-09-11T00:28:48","date_gmt":"2016-09-11T07:28:48","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=19289"},"modified":"2016-09-12T00:20:51","modified_gmt":"2016-09-12T07:20:51","slug":"dont-let-them-teach-radio-advertising","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/","title":{"rendered":"Please Don’t Let Them Teach Radio Advertising"},"content":{"rendered":"<\/a>\n

First, let’s listen to the radio commercial.<\/span><\/p>\nhttp:\/\/danoday.com\/blog\/wp-content\/uploads\/2016\/09\/Grand-Canyon-University.mp3<\/a><\/audio>\n


\nOkay, the advertisement has ended. What key points can you recall?<\/span><\/p>\n

When critiquing spots<\/a>, usually I go through them and itemize both the good and the bad elements.<\/span><\/p>\n

But because this one is overwhelmingly nonstop bad, there’s really no point in my presenting you with an itemized list of What They Did Wrong.<\/span><\/p>\n

It’s easier to offer this complete list of everything they did right:<\/em><\/span><\/p>\n

Their 60-second spot clocked in at exactly 60 seconds. Congratulations, Grand Canyon University!<\/em><\/span><\/p>\n

When I heard this radio commercial, my first thought was, “I hope they don’t offer a degree in Advertising.”<\/span><\/p>\n

Oops. They do:
\n<\/span><\/p>\n

Bachelor of Arts in Advertising and Public Relations with an Emphasis in Advertising Design<\/span>
\n<\/span><\/p>\n

They do point out the program has “an Emphasis in Advertising Design.”<\/span><\/p>\n

They don’t point out that “when it comes to radio advertising<\/a>, we don’t have a clue.”<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

First, let’s listen to the radio commercial. Okay, the advertisement has ended. What key points can you recall? When critiquing spots, usually I go through them and itemize both the good and the bad elements. But because this one is overwhelmingly nonstop bad, there’s really no point in my presenting you with an itemized list […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-19289","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nPlease Don't Let Them Teach Radio Advertising<\/title>\n<meta name=\"description\" content=\"When I heard this radio commercial, my first thought was, "I hope they don't offer a degree in Advertising." Oops. They do...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Please Don't Let Them Teach Radio Advertising\" \/>\n<meta property=\"og:description\" content=\"When I heard this radio commercial, my first thought was, "I hope they don't offer a degree in Advertising." Oops. They do...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:author\" content=\"http:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2016-09-11T07:28:48+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2016-09-12T07:20:51+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2016\/09\/radio-commercial-critique-grand-canyon-university.jpg\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@http:\/\/www.twitter.com\/dan_oday\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\"},\"headline\":\"Please Don’t Let Them Teach Radio Advertising\",\"datePublished\":\"2016-09-11T07:28:48+00:00\",\"dateModified\":\"2016-09-12T07:20:51+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/\"},\"wordCount\":166,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/radio-commercial-critique-grand-canyon-university.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/\",\"name\":\"Please Don't Let Them Teach Radio Advertising\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/radio-commercial-critique-grand-canyon-university.jpg\",\"datePublished\":\"2016-09-11T07:28:48+00:00\",\"dateModified\":\"2016-09-12T07:20:51+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\"},\"description\":\"When I heard this radio commercial, my first thought was, \\\"I hope they don't offer a degree in Advertising.\\\" Oops. They do...\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/radio-commercial-critique-grand-canyon-university.jpg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2016\\\/09\\\/radio-commercial-critique-grand-canyon-university.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2016\\\/09\\\/dont-let-them-teach-radio-advertising\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Please Don’t Let Them Teach Radio Advertising\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/9eff1b56aca175cb9ea83e40cbabddd1\",\"name\":\"Dan O'Day\",\"description\":\"Dan O'Day is radio's leading air talent coach & listener retention specialist. He's personally coached winning radio stations and shows in 37 countries. A 2-time BILLBOARD Radio Personality of the Year Winner, he refers to himself as a Radio Guy and probably will punch you if you make the mistake of calling him a \\\"consultant.\\\"\",\"sameAs\":[\"http:\\\/\\\/www.DanODay.com\\\/store\",\"http:\\\/\\\/www.facebook.com\\\/DanODayRadio\",\"https:\\\/\\\/x.com\\\/http:\\\/\\\/www.twitter.com\\\/dan_oday\"],\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/dan-oday-2\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Please Don't Let Them Teach Radio Advertising","description":"When I heard this radio commercial, my first thought was, \"I hope they don't offer a degree in Advertising.\" Oops. They do...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/","og_locale":"en_US","og_type":"article","og_title":"Please Don't Let Them Teach Radio Advertising","og_description":"When I heard this radio commercial, my first thought was, \"I hope they don't offer a degree in Advertising.\" Oops. They do...","og_url":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_author":"http:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2016-09-11T07:28:48+00:00","article_modified_time":"2016-09-12T07:20:51+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2016\/09\/radio-commercial-critique-grand-canyon-university.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@http:\/\/www.twitter.com\/dan_oday","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/9eff1b56aca175cb9ea83e40cbabddd1"},"headline":"Please Don’t Let Them Teach Radio Advertising","datePublished":"2016-09-11T07:28:48+00:00","dateModified":"2016-09-12T07:20:51+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/"},"wordCount":166,"commentCount":0,"image":{"@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2016\/09\/radio-commercial-critique-grand-canyon-university.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/","url":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/","name":"Please Don't Let Them Teach Radio Advertising","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2016\/09\/radio-commercial-critique-grand-canyon-university.jpg","datePublished":"2016-09-11T07:28:48+00:00","dateModified":"2016-09-12T07:20:51+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/9eff1b56aca175cb9ea83e40cbabddd1"},"description":"When I heard this radio commercial, my first thought was, \"I hope they don't offer a degree in Advertising.\" Oops. They do...","breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2016\/09\/radio-commercial-critique-grand-canyon-university.jpg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2016\/09\/radio-commercial-critique-grand-canyon-university.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2016\/09\/dont-let-them-teach-radio-advertising\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"Please Don’t Let Them Teach Radio Advertising"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/9eff1b56aca175cb9ea83e40cbabddd1","name":"Dan O'Day","description":"Dan O'Day is radio's leading air talent coach & listener retention specialist. He's personally coached winning radio stations and shows in 37 countries. A 2-time BILLBOARD Radio Personality of the Year Winner, he refers to himself as a Radio Guy and probably will punch you if you make the mistake of calling him a \"consultant.\"","sameAs":["http:\/\/www.DanODay.com\/store","http:\/\/www.facebook.com\/DanODayRadio","https:\/\/x.com\/http:\/\/www.twitter.com\/dan_oday"],"url":"https:\/\/danoday.com\/blog\/author\/dan-oday-2\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/19289","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=19289"}],"version-history":[{"count":9,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/19289\/revisions"}],"predecessor-version":[{"id":19300,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/19289\/revisions\/19300"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=19289"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=19289"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=19289"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}