{"id":19028,"date":"2016-04-05T00:04:57","date_gmt":"2016-04-05T07:04:57","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=19028"},"modified":"2016-04-05T10:40:11","modified_gmt":"2016-04-05T17:40:11","slug":"radio-commercials-real-estate-sign","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2016\/04\/radio-commercials-real-estate-sign\/","title":{"rendered":"Real Estate Sign with Important Lesson for Radio Commercials"},"content":{"rendered":"

During my daily 20-mile run….<\/span><\/p>\n

Uh…<\/span><\/p>\n

During my several times per week 0.9 mile stroll to the public mailbox, for months now I’ve passed the sign you see below, in front of a house.<\/span><\/p>\n

Around here, those signs advertise either “House for Rent” or “House for Sale.”<\/span><\/p>\n

Take a look at the sign and tell me what’s missing. (No, not the identifying info I blocked out.)<\/span><\/p>\n

\"Real<\/a><\/span><\/p>\n

Did you spot key piece of information that’s missing from that sign?<\/span><\/p>\n

If not, take another look.<\/span><\/p>\n

They’ve got that big, two-sided sign.<\/span><\/p>\n

Alongside the sign is plastic holder which at one time, presumably, contained flyers describing the property. The plastic holder has been empty every time I’ve passed it.<\/span><\/p>\n

So the real estate agent<\/a> is going all out to attract prospects.<\/span><\/p>\n

Here’s What’s Missing from that Real Estate Sign<\/span><\/strong><\/span><\/h2>\n

What’s the offer?<\/span><\/p>\n

Is the house for sale? <\/span><\/p>\n

Or is it for rent\/lease?<\/span><\/p>\n

Nowhere do the signs indicate why<\/strong> you should call or email that agent or go to the company’s website.<\/em>
\n<\/span><\/p>\n

The agent neglected to tell passersby whether the house is for sale or for rent.<\/span><\/p>\n

That sign has been there for months.<\/span><\/p>\n

And months.<\/span><\/p>\n

I wonder why.<\/span><\/p>\n

How many radio commercials<\/a> is your station airing right now that may be entertaining, that may be “well produced,” that may be “memorable…”
\n<\/span><\/p>\n

…but that your audience can’t figure out what the heck the spots are offering?<\/span><\/p>\n

The Formula for Successful Radio Commercials<\/span><\/strong><\/span><\/h2>\n

1.<\/strong><\/span>\u00a0 A strong offer<\/span><\/p>\n

2.<\/span>\u00a0<\/strong> Clearly delivered<\/span><\/p>\n

3.<\/span>\u00a0<\/strong> To the right audience<\/span><\/p>\n

4.<\/strong>\u00a0<\/span> Repeatedly<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

During my daily 20-mile run…. Uh… During my several times per week 0.9 mile stroll to the public mailbox, for months now I’ve passed the sign you see below, in front of a house. Around here, those signs advertise either “House for Rent” or “House for Sale.” Take a look at the sign and tell […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-19028","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRadio Copywriting Lesson From Real Estate Sign<\/title>\n<meta name=\"description\" content=\"How many radio commercials is your station airing right now that may be entertaining, that may be "well produced," that may be "memorable"...but that\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2016\/04\/radio-commercials-real-estate-sign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" 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