{"id":19014,"date":"2016-03-24T01:04:31","date_gmt":"2016-03-24T08:04:31","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=19014"},"modified":"2016-03-24T01:04:31","modified_gmt":"2016-03-24T08:04:31","slug":"chris-edwards-kya-radio","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2016\/03\/chris-edwards-kya-radio\/","title":{"rendered":"From MY Radio Hall of Fame: Chris Edwards"},"content":{"rendered":"

\"Chris-Edwards-KYA-Radio\"<\/a>I remember only two radio disc jockeys from my childhood.<\/span><\/p>\n

Ron Landry Before He Was Famous<\/span><\/strong><\/span><\/h2>\n

One went on to become well-known throughout the industry as 1\/2 of “Hudson & Landry” \u2014 Ron Landry<\/strong><\/span>.<\/span><\/p>\n

To me, he was “Live and lively Ron Landry, 9 to noon on the Big D, WDRC\/Hartford.”<\/span><\/p>\n

I don’t know what it was that, for me, made him stand out more than any of his colleagues. I remember only:<\/span><\/p>\n

1) The tag line I cited above.<\/span><\/p>\n

2) That I liked his show.<\/span><\/p>\n

3) That once on his program I won a contest that provided a model for me to refer to many years later, after I found myself working in radio. <\/span><\/p>\n

The Model of a Successful On-Air Radio Contest<\/span><\/strong><\/span><\/h2>\n

The contest:<\/span><\/p>\n

– Was easy for anyone to play.<\/span><\/p>\n

– Was easy for everyone else in the audience to “play along” with, too.<\/span><\/p>\n

– Used sound in an interesting way.<\/span><\/p>\n

– Was structured so that the longer you’d been listening without anyone winning, the more likely you were to keep listening and to keep trying to become a contestant.<\/span><\/p>\n

– Incorporated a ubiquitous element of everyday life: the “pay telephone.”<\/span><\/p>\n

Once Upon a Time, People Would Drop Coins into a Box to Make Telephone Calls.<\/span><\/strong><\/span><\/h2>\n

Y’see, back when dinosaurs roamed there earth, there were these things called “telephone booths.” <\/span><\/p>\n

They were all over the place.<\/span><\/p>\n

You’d put in a dime or two nickels to make a local call. A non-local call would require additional coins, often adding one or more quarters to the mix.<\/span><\/p>\n

Each denomination of coin made its own distinctive, consistent sound.<\/span><\/p>\n

A dime produced a “ding ding.”<\/span><\/p>\n

A nickel produced a single “ding.”<\/span><\/p>\n

A quarter produced a single, lower pitched “gong.”<\/span><\/p>\n

Here’s How this Radio Contest<\/a> Worked.<\/span><\/strong><\/span><\/h2>\n

The audience would hear the sounds of a series of coins being inserted into a pay phone.<\/span><\/p>\n

One lucky caller would qualify as that hour’s contestant, to play the game live on-the-air.<\/span><\/p>\n

To win, the caller had to identify exactly how much money those coins added up to.<\/span><\/p>\n

If the caller was correct, s\/he won the jackpot. If it was the first attempt in a brand new round, the amount would be small \u2014 e.g., $3.45. <\/span><\/p>\n

If the caller was wrong, the next contestant had a chance to win that $3.45 plus whatever was the coin total of the next attempt.<\/span><\/p>\n

It wasn’t a lot of money. <\/span><\/p>\n

But to a kid, it was some<\/em> money. <\/span><\/p>\n

More importantly, it was fun and challenging and engaging and exciting to play.<\/span><\/p>\n

I don’t even remember what they called that contest. Probably “The Telephone Game.”<\/span><\/p>\n

That’s all I remember of Ron Landry in his pre-famous days.<\/span><\/p>\n

A Radio Station Named WHEW!<\/span><\/strong><\/span><\/h2>\n

The other jock, whom I remember more clearly, had more of a chance to listen to, and was influenced by more was a guy named Chris Edwards<\/strong><\/span> at WHEW\/West Palm Beach.<\/span><\/p>\n

Or, as he began calling himself at times, “Big Fat Chrissy Edwards.”<\/span><\/p>\n

Why did I listen to Chris?<\/span><\/p>\n

Well, he was on in the evenings, when I wasn’t in high school.<\/span><\/p>\n

And I preferred WHEW to their larger competitor, WIRK.<\/span><\/p>\n

Like most listeners, I tuned in for the music. But in the evenings, I chose WHEW because I didn’t simply hear the music I liked, with the records spun by some DJ.<\/span><\/p>\n

I chose WHEW because while WIRK had some guy playing the records, WHEW had the tiny world that Chris Edwards had created for us\u2026in which he played the records.<\/span><\/p>\n

One evening I drove to the radio station on Military Trail \u2014 i.e., in the middle of nowhere. <\/span><\/p>\n

I don’t recall why. <\/span><\/p>\n

It wasn’t<\/em> to pick up a prize<\/a>, because WHEW’s management was smart enough to mail the worthless promo records<\/a> that were awarded to their contest winners.
\n<\/span><\/p>\n

Probably after I’d won so many of WHEW’s contests that they had to change the rules to give other people a chance, too, Chris said to me, “Hey, if you ever want to come down to the radio station and see what we do here, be my guest.”<\/em><\/span><\/p>\n

Real radio people will know what I mean when say this was a real<\/strong> radio station. <\/span><\/p>\n

At night, it was inhabited only by the young evening jock, made pudgy from the combination of his remaining baby fat and his catch-as-catch-can junk food diet, and the callers on the request line\u2026which never stopped blinking.<\/span><\/p>\n

It was as though those pulsating request line lights were powering the entire radio station.<\/span><\/p>\n

They were supplying the station and the DJ with the essential ingredient:<\/span><\/p>\n

Listeners. Mostly teenagers for whom WHEW wasn’t the most important thing in life.<\/span><\/p>\n

Not the most important, but vital nonetheless. <\/span><\/p>\n

That warm, exciting mini-world offered safe refuge from so many agonizing days of grappling with the self-doubt that afflicts us all but which hits teenagers the hardest\u2026because they haven’t yet realized it’s not<\/em> only they who feel so terribly, so constantly insecure and inadequate.<\/span><\/p>\n

My First Visit to a Radio Station Was Not Magical.<\/span><\/strong><\/span><\/h2>\n

That was my first visit to a radio station, and it didn’t feel magical. <\/span><\/p>\n

I wasn’t dazzled by the tape decks and turntables and tick-tick-tick of the clock above the console, which never seemed to win the battle of wits with Chris as he effortlessly back-timed into the news or ad-libbed over the song intro until his last syllable brushed right up against the first wisp of the vocal.<\/span><\/p>\n

I didn’t think, “This looks so confusing. How do you ever learn to do all those things simultaneously?”<\/span><\/p>\n

What I thought was, “This is cool. He actually gets paid to play the music that fills my life\u2026and to talk to and entertain thousands of strangers each night.”<\/em> <\/span><\/p>\n

His collection of strangers, to whom he spoke on-the-air and on the phone. <\/span><\/p>\n

Remember, those long ago times when pay phones proliferated coincided with the days when disc jockeys didn’t consider themselves too important to pick up a ringing phone and field a request, a dedication, a complaint\u2026and occasionally even a compliment.<\/span><\/p>\n

The Night Chris Vowed He’d Never Play that Song Again<\/span><\/strong><\/span><\/h2>\n

Other than referring to himself as Big Fat Chrissy Edwards, my only specific memory of his show is from the night he announced he no longer would play a particular song, because it offended him.<\/span><\/p>\n

The song was Ernie K-Doe’s<\/strong> “Mother-in-Law,” which by then was an oldie from several years earlier.<\/span><\/p>\n

One evening Chris played that song and at the end he said, “Y’know, that’s the last time I’ll ever play that song, because my mother-in-law is a wonderful person, and she doesn’t deserve to be insulted like that.”<\/em><\/span><\/p>\n

Why did that make such a strong impression on me?<\/span><\/p>\n

Not because Chris apparently was taking a bold, ethical stand.<\/span><\/p>\n

Not because of his gallantry or his touching fondness for his mother-in-law.<\/span><\/p>\n

I was impressed because that declaration came from him\u2026and only from him. <\/span><\/p>\n

I knew there wasn’t another DJ anywhere saying, “That song is wrong and unfair, so I won’t play it any more.”<\/span><\/p>\n

Of course, once I became “a radio guy” I became aware of an alternate explanation for Chris’s bold announcement: <\/span><\/p>\n

Maybe WHEW’s music director had decided to remove that song from the station’s on-air oldies selections.<\/span><\/p>\n

If I knew that were the case, I’d have been even more impressed. That’s what real radio DJs do: They make the most of whatever meager tools they’re given (or can find or “borrow”). <\/span><\/p>\n

Chris moved on to WFUN\/Fort Lauderdale-Miami and then \u2014 with several of his \u2019FUN compadres \u2014 to KYA\/San Francisco.<\/span><\/p>\n

When some years later I landed in San Francisco as a jock, I called Chris at KYA. <\/span><\/p>\n

By then, he’d crossed over to The Dark Side — Sales.<\/span><\/p>\n

It began as one of those typical “I’m sure you don’t remember me, but\u2026”<\/em> calls.<\/span><\/p>\n

Upon hearing my name, Chris said, “Oh, yeah. You were the kid who won all the contests, right?”<\/em><\/span><\/p>\n

It was during this conversation that I learned I’d been listening to him at his first professional on-air job.<\/span><\/p>\n

That was the last contact we ever had with each other. <\/span><\/p>\n

Everyone I’ve met who worked with Chris says the same thing: “A real nice guy.”<\/span><\/p>\n

I Belatedly Learned that Chris Passed Away January 31 of this Year.<\/strong><\/span>
\n<\/span><\/h2>\n

We may never see “Chris Edwards” in the Radio Hall of Fame.<\/span><\/p>\n

But he’s in mine.<\/span><\/p>\n

Here’s to you, Chris\u2026.<\/span><\/p>\nhttp:\/\/danoday.com\/blog\/wp-content\/uploads\/2016\/03\/Mother-In-Law-Excerpt.mp3<\/a><\/audio>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I remember only two radio disc jockeys from my childhood. Ron Landry Before He Was Famous One went on to become well-known throughout the industry as 1\/2 of “Hudson & Landry” \u2014 Ron Landry. To me, he was “Live and lively Ron Landry, 9 to noon on the Big D, WDRC\/Hartford.” I don’t know what […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-19014","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nFrom MY Radio Hall of Fame: Chris Edwards<\/title>\n<meta name=\"description\" content=\"I remember only two radio disc jockeys from my childhood. 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