{"id":1873,"date":"2009-09-02T00:05:49","date_gmt":"2009-09-02T07:05:49","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=1873"},"modified":"2009-09-02T00:11:37","modified_gmt":"2009-09-02T07:11:37","slug":"bad-taste-advertising","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/09\/bad-taste-advertising\/","title":{"rendered":"BAD TASTE? YOU DECIDE. ASTONISHINGLY STUPID ADVERTISING? YES. So Of Course It Was Honored In An Advertising Competition."},"content":{"rendered":"<p>The story, as I understand it.<\/p>\n<p>* DDB Brazil pitched an ad campaign to the World Wildlife Fund.<\/p>\n<p>* The World Wildlife Fund rejected the campaign.<\/p>\n<p>* DDB Brazil submitted the rejected piece to an advertising competition called The One Show, which dutifully gave it a <a href=\"http:\/\/www.oneclub.org\/os\/os\/showcase\/?year=2009&amp;id=10486\">&#8220;Merit Award&#8221;<\/a> for Public Service ads.<\/p>\n<p>The text in the upper right corner of the ad reads:<\/p>\n<p style=\"text-align: center;\"><span style=\"color: #333399;\"><span style=\"font-size: 100%;\"><strong>THE TSUNAMI KILLED 100 TIMES MORE PEOPLE THAN 9\/11. <\/strong>The planet is brutally powerful. Respect it. Preserve it. www.wwf.org<\/span><\/span><\/p>\n<img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-full wp-image-1889\" title=\"radio advertising graphic\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/09\/911tsunami60.jpg\" alt=\"radio commercials graphic\" width=\"462\" height=\"319\" \/>\n<p>While most attention, understandably, is being paid to condemnations of &#8220;bad taste,&#8221; my own objection is more prosaic:<\/p>\n<p>The intent of this campaign is to motivate people to respect and preserve our planet.<\/p>\n<p>The motivation? Fear. Because &#8220;the planet is brutally powerful.&#8221;<\/p>\n<p style=\"text-align: left;\">But hey, it won a Merit Award.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The story, as I understand it. * DDB Brazil pitched an ad campaign to the World Wildlife Fund. * The World Wildlife Fund rejected the campaign. * DDB Brazil submitted the rejected piece to an advertising competition called The One Show, which dutifully gave it a &#8220;Merit Award&#8221; for Public Service ads. The text in [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1873","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BAD TASTE? 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