{"id":18705,"date":"2015-11-19T00:05:39","date_gmt":"2015-11-19T08:05:39","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=18705"},"modified":"2015-11-19T00:05:39","modified_gmt":"2015-11-19T08:05:39","slug":"one-radio-newsperson","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2015\/11\/one-radio-newsperson\/","title":{"rendered":"CAN ONE RADIO NEWSPERSON DO THE JOB OF 8?"},"content":{"rendered":"

\"Radio<\/a>A Loyal Reader Writes:<\/span><\/strong><\/span><\/p>\n

We have a “facilitator” (cost cutter) who apparently wants to centralize newscasts on our group of 8 locally focused radio stations…so, one news reader doing casts for all, and only one local reporter in each location. Potentially a loss of 8 jobs. How do you counter such a view?<\/span><\/p><\/blockquote>\n

Sadly, I have no effective way of countering your cost cutter’s viewpoint.<\/span><\/p>\n

I know, you’re tempted to try to explain to the “facilitator” how reducing your news staff to a bare minimum delivers less value to the community.<\/span><\/p>\n

You’re tempted to point out that delivering a less valued product hampers the stations’ abilities to charge premium sponsorship rates.<\/span><\/p>\n

But you need to keep in mind 2 crucial factors:<\/span><\/p>\n

1.<\/strong> The facilitator’s job is to cut costs wherever and however he can. He doesn’t care about ratings or revenue, only about cutting costs.<\/span><\/p>\n

2.<\/strong> This is an inevitable result of consolidation of the marketplace. The whole point of consolidation is to gain access to “economies of scale” — for example, having one person do the news reporting for 8\u00a0 stations rather 8 people for 8 stations.<\/span><\/p>\n

It’s the McDonaldsization of Radio. <\/span><\/p>\n

Its effect on the quality of local broadcast content is to continually drive it downward in an unending quest to keep operating costs as low as possible.<\/span><\/p>\n

Especially for publicly held companies, the lure of immediate positive effects on the bottom line (“We spent less money last quarter”) trumps the potential for long-term gain via investments\u00a0in a station’s resources and capabilities.<\/span><\/p>\n

Result? Far too many radio stations invest too little in its product while simultaneously saying “yes” to any offer that promises quick cash: bad advertising campaigns<\/a> (occasionally of dubious legality), bad sales promotions<\/a> that harm the station and alienate listeners, etc.<\/span><\/p>\n

Do I like it?<\/span><\/p>\n

No.<\/span><\/p>\n

But somewhere along the way I’ve learned not to fight battles I’m almost certain to lose.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader Writes: We have a “facilitator” (cost cutter) who apparently wants to centralize newscasts on our group of 8 locally focused radio stations…so, one news reader doing casts for all, and only one local reporter in each location. Potentially a loss of 8 jobs. How do you counter such a view? Sadly, I […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-18705","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nCAN ONE RADIO NEWSPERSON DO THE JOB OF 8? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2015\/11\/one-radio-newsperson\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"CAN ONE RADIO NEWSPERSON DO THE JOB OF 8?\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader Writes: We have a “facilitator” (cost cutter) who apparently wants to centralize newscasts on our group of 8 locally focused radio stations…so, one news reader doing casts for all, and only one local reporter in each location. 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