{"id":18661,"date":"2015-10-26T00:02:25","date_gmt":"2015-10-26T07:02:25","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=18661"},"modified":"2015-10-26T00:02:25","modified_gmt":"2015-10-26T07:02:25","slug":"wasted-radio-advertising-money","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2015\/10\/wasted-radio-advertising-money\/","title":{"rendered":"One Way To Know Your Radio Commercial Is A Waste Of Money"},"content":{"rendered":"

\"Hilton<\/a>First, the radio commercial.<\/span><\/p>\nhttp:\/\/danoday.com\/blog\/wp-content\/uploads\/2015\/10\/HiltonCommercialCritique.mp3<\/a><\/audio>\n


\nOne easy way to identify an worthless radio ad campaign is when you can replace the advertiser’s name with that of any competitor…or even of non-competitors.<\/span><\/p>\n

In that spot, you could replace “Hilton” with “Hyatt.”<\/span><\/p>\n

Or with “Marriott.”<\/span><\/p>\n

Or with “Sheraton.”<\/span><\/p>\n

Or with “American Airlines.”<\/span><\/p>\n

Or with “Our Win A Vacation Contest.”<\/span><\/p>\n

I don’t know how much money Hilton spent to have the commercial produced or how much they spent to run that advertisement on various radio stations.<\/span><\/p>\n

The only thing I can tell you about the money involved in that radio advertising campaign<\/a> is it didn’t result in even a single dollar flowing to Hilton.<\/span><\/p>\n

But the ad agency that created the spot apparently thinks it’s clever.<\/span><\/p>\n

And the ad agency made a profit on the campaign.<\/span><\/p>\n

So at least it worked out well for somebody. Just not for Hilton.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

First, the radio commercial. One easy way to identify an worthless radio ad campaign is when you can replace the advertiser’s name with that of any competitor…or even of non-competitors. In that spot, you could replace “Hilton” with “Hyatt.” Or with “Marriott.” Or with “Sheraton.” Or with “American Airlines.” Or with “Our Win A Vacation […]<\/p>\n","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-18661","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\n1 Way To Know Your Radio Commercial Is A Waste Of Money<\/title>\n<meta name=\"description\" content=\"Just one listen to this radio commercial is all it takes to know it\u2019s a complete waste of the advertiser\u2019s money. 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