{"id":18622,"date":"2015-10-12T01:06:28","date_gmt":"2015-10-12T08:06:28","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=18622"},"modified":"2015-10-12T01:06:28","modified_gmt":"2015-10-12T08:06:28","slug":"radio-commercials-30s-60s","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2015\/10\/radio-commercials-30s-60s\/","title":{"rendered":"RADIO COMMERCIALS – 30 vs. 60 SECONDS"},"content":{"rendered":"\"30-second<\/a>\"60-second<\/a>\n

\u00a0<\/span><\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

 <\/p>\n

Remember when Clear Channel tried to convince advertisers that \u201cless is more\u201d and that 30-second radio commercials are more effective than :60s?<\/span><\/p>\n

That campaign, of course, had nothing to do with advertising effectiveness and everything to do with radio station inventory management and profit maximization.<\/span><\/p>\n

So which is<\/strong> the preferred length of a radio ad?<\/span><\/p>\n

The answer often depends upon for whom you\u2019re asking \u2014 the radio station<\/em> or the radio advertiser.<\/em><\/span><\/p>\n

This video contains the answers, as well as the surprising discovery that the length of a commercial break has less impact on audience tune-out than\u2026Well, let\u2019s hear what the guy in the video has to say.<\/span><\/p>\n