{"id":18176,"date":"2015-05-07T00:20:21","date_gmt":"2015-05-07T07:20:21","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=18176"},"modified":"2015-05-07T00:20:21","modified_gmt":"2015-05-07T07:20:21","slug":"radio-promotions-memo","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2015\/05\/radio-promotions-memo\/","title":{"rendered":"MEMO FROM RADIO MORNING HOST TO PROMOTIONS DIRECTOR"},"content":{"rendered":"

\"radio-promotion-rules\"<\/a>The promotion director of a certain large market radio station sent <\/em><\/span>a memo to the station’s morning host, asking:<\/span><\/em><\/p>\n

“Do you want me to type up a winner sheet for every contest you guys do in the morning, or can we do a generic one? Let me know your thoughts…”<\/span><\/p><\/blockquote>\n

The morning host \u2014 a very well-known, very successful, very professional veteran personality \u2014 replied as follows:<\/span><\/em><\/p>\n

I need a winner sheet for EACH SEPARATE CONTEST for several <\/span>reasons. \u00a0<\/span><\/p>\n

1) Because of the immediacy of radio; things change quickly and at the last minute. Often sales-oriented contests<\/a> have last-minute changes. This means that I need an updated form with specifics of each contest the day we start it. NOT TWO WEEKS AHEAD of time.<\/span><\/p>\n

Since I do not attend the promotion meetings (because the morning <\/span>host is not invited), I am NOT privy to the intricacies of each <\/span>contest. That’s why I would appreciate:<\/span><\/p>\n

\u00a0 A)\u00a0 An e-mail detailing the contest the day before it starts.<\/span><\/p>\n

\u00a0 B)\u00a0 A contest sheet as a backup IN THE PRIZE BOOK as we<\/span>
\npreviously discussed (on more than one occasion).<\/span><\/p>\n

2)\u00a0 I need to know the contest has been approved, signed off on, and <\/span>otherwise tweaked by you and the program director. Just because I <\/span>talk to a salesperson does NOT, repeat, NOT mean that we are doing <\/span>a contest. Often I chat with salespeople to give them ideas on what <\/span>we feasibly could do to help a client, but it is ALWAYS subject to <\/span>approval from the Promotions and Program Directors. That’s why I <\/span>need a separate winner sheet for EACH contest.<\/span><\/p>\n

3) Although we have listeners who win more than one contest, most of our winners are not aware of when a movie pass, concert ticket, etc., will be available \u2014 and if it isn’t, when they can pick it up. We have many prizes, and each contest is different.<\/span><\/p>\n

Also, as far as concert tickets are concerned, we have had a problem in the past with overzealous DJs giving out more tickets than we have, or listeners claiming that we have given them a prize when, in fact, we haven’t. Therefore, numbered sheets with jocks’ names on them in the case of hard-to-get tickets would be optimal. This is known in most businesses as Inventory Control.<\/span>
\n\u00a0 \u00a0<\/span>
\nOn the other hand, if we have a movie house full of tickets, then I believe you could supply one sheet for the movie and we can Xerox off copies to give to the front desk.<\/span><\/p>\n

4)\u00a0 The necessary items on each winner’s sheet should include (but <\/span>not be limited to):<\/span>
\n\u00a0\u00a0 Winner’s information<\/span>
\n\u00a0\u00a0 A description of the prize<\/span>
\n\u00a0\u00a0 How many of the prizes we have to give away (assuming it’s a purely morning show prize)<\/span>
\n\u00a0Whether we need to get an aircheck for the client and\/or sales department<\/span>
\n\u00a0\u00a0 Whether a specific tag is needed for the client<\/span>
\n\u00a0\u00a0 In the case of tickets, the date of the event<\/span>
\n\u00a0\u00a0 Any other specifics of the event; e.g., other groups on the concert <\/span>bill, or for a sporting event, the opposing team<\/span>
\n\u00a0\u00a0 Whether the tickets\/passes include any special type of<\/span>
\nentertainment: backstage, food, drink, etc.<\/span>
\n\u00a0\u00a0 Whether you must be a certain age to get into the event (e.g., if liquor is served, you must be of age)<\/span>
\n\u00a0\u00a0 If transportation is included, and if so, what it will be (limo, train <\/span>tickets, etc). Also, whether we need to mention the transportation <\/span>provider.<\/span><\/p>\n

Now, that said, it shouldn’t be too much for the air personality to ask that the above items be specified in one or two easy-to-read paragraphs so that we can:<\/span><\/p>\n

(1) Do a solicit with the first one over the beginning of a record<\/span><\/p>\n

(2) Do the second one in a backsell briefly with the winner.<\/span><\/p>\n

You will need to somehow highlight the information that should be <\/span>given to the winner but that does not need to be given over the air.<\/span><\/p>\n

If this reply is too specific, it’s probably because I don’t feel I should <\/span>be wasting my time with something like winner’s sheets and contest <\/span>specifics that should be common sense to a promotion director in a <\/span>market of this size. Let’s move ahead because we have at least one <\/span>MAJOR promotion a month with the morning show alone that we have <\/span>to get on track as well as the various weekend contests and <\/span>standard giveaways that stations like ours do as a matter of course. <\/span><\/p>\n

Recommended Radio Promotions Resources<\/span><\/strong><\/h2>\n

The Greatest Radio Promotion Ever <\/span><\/a><\/p>\n

How to Recruit & Train a Radio Street Team<\/strong><\/a>\u00a0 <\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The promotion director of a certain large market radio station sent a memo to the station’s morning host, asking: “Do you want me to type up a winner sheet for every contest you guys do in the morning, or can we do a generic one? Let me know your thoughts…” The morning host \u2014 a […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-18176","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMEMO FROM RADIO MORNING HOST TO PROMOTIONS DIRECTOR - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"description\" content=\"The promotion director of a certain large market radio station sent a memo to the station's morning host, asking: "Do you want me to type up a..."\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2015\/05\/radio-promotions-memo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MEMO FROM RADIO MORNING HOST TO PROMOTIONS DIRECTOR - 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