{"id":17765,"date":"2014-12-15T00:01:14","date_gmt":"2014-12-15T08:01:14","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=17765"},"modified":"2014-12-14T11:47:24","modified_gmt":"2014-12-14T19:47:24","slug":"radio-djs-time-spent-listening","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2014\/12\/radio-djs-time-spent-listening\/","title":{"rendered":"RADIO DJs WHO WANT TO MAXIMIZE LISTENER TIME-SPENT-LISTENING"},"content":{"rendered":"<p><span style=\"color: #000080;\"><strong><span style=\"font-size: 14pt;\">A Loyal Reader Asks:<\/span><\/strong><\/span><\/p>\n<blockquote>\n<p style=\"text-align: left;\"><span style=\"font-size: 14pt;\">&#8220;What&#8217;s your opinion on the famous jock saying, coming up right after this&#8221;?<\/span><br \/>\n<span style=\"font-size: 14pt;\">\u2014 Louisa Borja Muna<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-size: 14pt;\">Unless it&#8217;s a novice <a href=\"http:\/\/danoday.com\/radio-personality-principles\/\">radio host<\/a> who simply doesn&#8217;t know any better, it&#8217;s sloppy, lazy, and ineffectual.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Each of your listeners tuned into your radio program for reasons for their own:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">To hear the traffic report<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">To play the contest<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">To see if you&#8217;re playing a song they like<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">For companionship <\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">For diversion<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">When you say &#8220;right after this,&#8221; you&#8217;re telling those listeners:<\/span><\/p>\n<p><em><span style=\"font-size: 14pt;\"> &#8220;Whatever reason you had for tuning to my show no longer is relevant, because we&#8217;re not doing it any more. Instead, we&#8217;re now doing this \u2014 i.e., this bunch of commercials.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-size: 14pt;\">The structure of &#8220;coming up right after this&#8221; highlights the fact that your <a href=\"http:\/\/danoday.com\/blog\/2014\/12\/radio-programming-beliefs\/\">radio programming<\/a> temporarily is coming to a halt.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The solution is remarkably easy.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Focus on what&#8217;s &#8220;coming up&#8221; and don&#8217;t even mention the &#8220;this&#8221;:<\/span><\/p>\n<p style=\"padding-left: 30px;\"><span style=\"font-size: 14pt;\"><em>&#8220;Oh, and yet another woman has come forward with an accusation against Bill Cosby. And this time I think he&#8217;ll be forced to give some sort of public response. This is getting messier and messier\u2026Well, I&#8217;ll let you be the judge in just a moment here on the Ed Jock Radio Extravaganza\u2026&#8221;<\/em> (begin your commercial break)<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Yes, that requires a little more effort, a little more thought than sticking to the format of &#8220;<em>Coming up right after this is X.&#8221; <\/em><\/span><\/p>\n<p><span style=\"font-size: 14pt;\">But the impact is greater and both your listener interest and your audience retention rate is higher.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">That &#8220;little more effort&#8221; is one of the things that separate successful radio DJs from run-of-the-mill radio announcers.<\/span><\/p>\n<p style=\"text-align: center;\"><em><span style=\"font-size: 14pt;\">Download Dan O&#8217;Day&#8217;s<br \/>\n<a href=\"http:\/\/danoday.com\/radio-personality-principles-mp3\">RADIO PERSONALITY PRINCIPLES<\/a><\/span><\/em><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A Loyal Reader Asks: &#8220;What&#8217;s your opinion on the famous jock saying, coming up right after this&#8221;? \u2014 Louisa Borja Muna Unless it&#8217;s a novice radio host who simply doesn&#8217;t know any better, it&#8217;s sloppy, lazy, and ineffectual. Each of your listeners tuned into your radio program for reasons for their own: To hear the [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17765","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOW RADIO DJs CAN INCREASE LISTENER TIME-SPENT-LISTENING<\/title>\n<meta name=\"description\" content=\"A Loyal Reader Asks: &quot;What&#039;s your opinion of the radio disc jockey who says, coming up right after this&quot;? 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