{"id":17754,"date":"2014-12-11T00:14:50","date_gmt":"2014-12-11T08:14:50","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=17754"},"modified":"2014-12-11T00:14:50","modified_gmt":"2014-12-11T08:14:50","slug":"ban-from-radio-commercials","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2014\/12\/ban-from-radio-commercials\/","title":{"rendered":"BAN THIS PHRASE FROM YOUR RADIO COMMERCIALS"},"content":{"rendered":"

\"radio<\/a>Note to radio advertisers:<\/strong> In your commercials, don’t mention your “competitive prices.” \u00a0<\/span><\/p>\n

Consumers know the difference between “lowest” and “competitive.” \u00a0<\/span><\/p>\n

A retailer whose commercials take the time to mention its “competitive prices” is like a restaurant promoting its “edible food.”\u00a0 \u00a0<\/span><\/p>\n

The advertisers who boast about their competitive prices actually are saying, “Our prices are nearly as good as the prices other places charge.”\u00a0 \u00a0<\/span><\/p>\n

Hardly a strong selling point. \u00a0<\/span><\/p>\n

Also\u2026.<\/span><\/p>\n

When you say “competitive,” guess whom you’re bringing into your commercials? <\/span><\/p>\n

Your competitors. <\/span><\/p>\n

Why would you want to do that? \u00a0<\/span><\/p>\n

Finally, by saying your prices are more or less in line with what everyone else charges, you’re allowing your competition to define the market.\u00a0<\/em> \u00a0<\/span><\/p>\n

You<\/span> should be defining the market in terms of the unique ways your product or service can improve the lives of the targeted consumers.<\/span><\/p>\n

Use your radio commercial campaign<\/a> to talk to those targeted consumers about the problems they face and which you can solve for them. <\/span><\/p>\n

Download Storytelling: Selling with Radio Advertising Stories<\/em><\/a>
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Note to radio advertisers: In your commercials, don’t mention your “competitive prices.” \u00a0 Consumers know the difference between “lowest” and “competitive.” \u00a0 A retailer whose commercials take the time to mention its “competitive prices” is like a restaurant promoting its “edible food.”\u00a0 \u00a0 The advertisers who boast about their competitive prices actually are saying, “Our […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17754","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nBAN THIS PHRASE FROM YOUR RADIO COMMERCIALS<\/title>\n<meta name=\"description\" content=\"Note to radio advertisers: In your commercials, don't use this two-word phrase. 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