{"id":17325,"date":"2014-08-08T00:01:20","date_gmt":"2014-08-08T07:01:20","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=17325"},"modified":"2014-08-07T22:00:45","modified_gmt":"2014-08-08T05:00:45","slug":"vote-best-radio-copywriting","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2014\/08\/vote-best-radio-copywriting\/","title":{"rendered":"VOTE FOR BEST RADIO COPYWRITING REWRITE"},"content":{"rendered":"

\"radio<\/a>A couple of days ago I challenged radio copywriters<\/a> to rewrite one surprisingly weak line in an otherwise good print ad for Trader Joe’s.<\/span><\/p>\n

The line to be rewritten is the second of these two sentences:<\/span><\/p>\n

“Trader Joe’s Sublime Ice Cream Sandwiches came to fruition after months and months of tasting and re-tasting by our panel. (Yes, it’s a messy job, but we’re pretty sure we’re up to the task.)”<\/span><\/p><\/blockquote>\n

Here’s the original explanation of the copywriting contest<\/a>.<\/span><\/p>\n

Here are the finalists.<\/span><\/p>\n

If yours isn’t among them, it’s only because of an outrageous oversight by the judging committee. <\/span><\/p>\n

Or, possibly, because as good as yours was, it didn’t quite follow the required format.<\/span><\/p>\n

ENTRY #1:<\/span>
\nDenny Mattern<\/span><\/center>The results were unanimous, but like any hung jury, they kept reviewing the evidence.<\/span><\/p>\n

ENTRY #2:<\/span>
\nBlaine Parker<\/span><\/center>The panelists tasted like crazy, enduring countless hours rolling on the floor with ice cream headaches so we could bring you the single most lucious ice cream sandwich ever.<\/span><\/p>\n

ENTRY #3:<\/span>
\nDan Gaffney<\/span><\/center>Afterwards we had to buy pants with a bigger waist size\u2026but it was sooooo worth it!<\/span><\/p>\n

ENTRY #4:<\/span>
\nDaniel Y.<\/span><\/center>\u2026months of tasting and re-tasting by our panel. Yes, we have such a panel and no, we\u2019re not hiring.<\/span><\/p>\n

ENTRY #5<\/span>
\nMonica Ballard<\/span><\/center>Yes, we knew the risk of brain freeze, but dammit, people \u2013 this is SCIENCE!<\/span><\/p>\n

ENTRY #6:<\/span>
\nMichael G. Stanton<\/span><\/center>Yes it’s a messy job… But we wore bibs …and (damnit) we LOVE ice cream sandwiches!<\/span><\/p>\n

ENTRY #7<\/span>
\nPatricia Napolitano<\/span><\/center>Yes, it’s a messy job but we were wearing waffle bibs.<\/span><\/p>\n

ENTRY #8<\/span>
\nPatricia Napolitano<\/span><\/center>Yes, it’s a messy job … that’s a job?<\/span><\/p>\n

ENTRY #9<\/span>
\nTerry Stevens<\/span><\/center>(and more than a few ice cream headaches for those who did their tasting just a bit too quickly. Looking at you, Joe.)<\/span><\/p>\n

ENTRY #10<\/span>
\nAdam Garey<\/span><\/center>Yes, it’s a messy job but we get paid by the scoop!<\/span><\/p>\n

ENTRY #11<\/span>
\nKathy Lepak<\/span><\/center>It was a messy job, and we all gained 12 pounds.<\/span><\/p>\n

ENTRY #12<\/span>
\nChris Miler<\/span><\/center>It was a messy job, but our employees found it very -“full-filling.”<\/span><\/p>\n

ENTRY #13<\/span>
\nMike Bratton<\/span>
\nYes, it was a rough job, but our taste-testers wear stretch pants for a reason.<\/span><\/center><\/p>\n

Instructions: Circle Your Favorite.<\/span><\/strong><\/h2>\n

No, Wait. Enter the Entry Number of Your Favorite in the “Comments” Field Below.<\/span><\/strong><\/h2>\n

After going through the motions of pretending to consider the feedback of others, our panel will render a final judgment.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A couple of days ago I challenged radio copywriters to rewrite one surprisingly weak line in an otherwise good print ad for Trader Joe’s. The line to be rewritten is the second of these two sentences: “Trader Joe’s Sublime Ice Cream Sandwiches came to fruition after months and months of tasting and re-tasting by our […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17325","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nVOTE FOR BEST RADIO COPYWRITING REWRITE<\/title>\n<meta name=\"description\" content=\"A couple of days ago I challenged radio copywriters to rewrite one surprisingly weak line in an otherwise good print ad. 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