{"id":17301,"date":"2014-08-04T00:01:38","date_gmt":"2014-08-04T07:01:38","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=17301"},"modified":"2014-08-04T00:04:20","modified_gmt":"2014-08-04T07:04:20","slug":"radio-copywriting-tip-actors","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2014\/08\/radio-copywriting-tip-actors\/","title":{"rendered":"RADIO COPYWRITING TIP FROM AN ACTING TEACHER"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\"><a href=\"http:\/\/danoday.com\/streetwise-radio-selling\/\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-17305 size-full\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/08\/stick_figure_shakespeare_with_skull_400_clr_12199.png\" alt=\"radio commercial writing\" width=\"326\" height=\"400\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/08\/stick_figure_shakespeare_with_skull_400_clr_12199.png 326w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/08\/stick_figure_shakespeare_with_skull_400_clr_12199-244x300.png 244w\" sizes=\"auto, (max-width: 326px) 100vw, 326px\" \/><\/a>Does this sound familiar?<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Your <a href=\"http:\/\/danoday.com\/streetwise-radio-sales\/\">radio advertising client<\/a> has provided you with a bunch of bullet points. All you need to do is speak them into a microphone:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 14pt;\">The retailer has the widest selection in the county.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">They have the best prices in town.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">They have lots of free parking.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">Every staff member has been to a special school that taught them how to make sure the customer buys exactly the right item and never makes a purchasing mistake.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">They accept major credit cards.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">They&#8217;re open seven days a week.<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">They&#8217;ve been voted the county&#8217;s #1 Whatsis dealer three years in a row.<\/span><\/li>\n<\/ul>\n<h2 style=\"text-align: center;\">Here&#8217;s Someone Talking About the Craft of an Actor.<\/h2>\n<blockquote><p>&nbsp;<\/p>\n<p><span style=\"font-size: 14pt;\">&#8220;As soon as some details are removed, those which remain will have greater emphasis, merely because there are no other details competing for the attention of the audience.&#8221; <\/span><br \/>\n<span style=\"font-size: 14pt;\">\u00a0 \u2014 F. Cowles Strickland, <em>THE TECHNIQUE OF ACTING<\/em> <\/span><\/p><\/blockquote>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 14pt;\">In That List of Commercial Bullet Points, What if We Removed&#8230;<\/span><\/h2>\n<ul>\n<li><span style=\"font-size: 14pt;\">Widest selection<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">Good prices<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">Free parking<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">Major credit cards<\/span><\/li>\n<\/ul>\n<ul>\n<li><span style=\"font-size: 14pt;\">#1 dealership<\/span><\/li>\n<\/ul>\n<p><span style=\"font-size: 14pt;\">We would be left with one detail upon which to build the entire spot.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">And if we created a good enough <a href=\"http:\/\/danoday.com\/blog\/2014\/07\/hookburger-advertising\/\">radio commercial<\/a>, that one detail would stand out, be heard, and be remembered.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Does this sound familiar? Your radio advertising client has provided you with a bunch of bullet points. All you need to do is speak them into a microphone: The retailer has the widest selection in the county. They have the best prices in town. They have lots of free parking. Every staff member has been [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17301","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RADIO COPYWRITING TIP FROM AN ACTING TEACHER<\/title>\n<meta name=\"description\" content=\"Radio copywriters can learn about crafting compelling commercials by heading advice given to actors. Radio advertising expert Dan O&#039;Day explains.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2014\/08\/radio-copywriting-tip-actors\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO COPYWRITING TIP FROM AN ACTING TEACHER\" \/>\n<meta property=\"og:description\" content=\"Radio copywriters can learn about crafting compelling commercials by heading advice given to actors. 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