{"id":17069,"date":"2014-05-20T00:01:29","date_gmt":"2014-05-20T07:01:29","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=17069"},"modified":"2014-05-19T11:35:28","modified_gmt":"2014-05-19T18:35:28","slug":"car-dealer-radio-commercial-2","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/","title":{"rendered":"How NOT to Make A Car Dealer Radio Commercial"},"content":{"rendered":"<p><span style=\"font-size: 14pt;\"><a href=\"http:\/\/danoday.com\/car-dealer-radio-advertising\">Radio advertising for automobile dealers<\/a><a href=\"http:\/\/store.danoday.com\/selling-radio-advertising-to-car-dealers-an-insiders-secrets-of-how-to-sell-more-automobile-dealer-accounts-and-keep-them-longer-by-don-pelham-mp3-seminar-digital-download\/\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright wp-image-17071 size-full\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/05\/LexusCritiqueThumbnail.png\" alt=\"automobile radio advertising\" width=\"320\" height=\"204\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/05\/LexusCritiqueThumbnail.png 320w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/05\/LexusCritiqueThumbnail-300x191.png 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a> notoriously is terrible.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">The Southern California Lexus Dealers Association continues the proud tradition of paying ad agencies to create commercials that cost them money\u2026<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">\u2026rather than producing money-making results.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">In this commercial, all the &#8220;sales&#8221; information is delivered in a straight read by an announcer.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\">Good luck staying awake through that part\u2026.<\/span><\/p>\n<p><span style=\"font-size: 14pt;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/_DNBizy3zpw?rel=0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 14pt;\">View this <a href=\"http:\/\/youtu.be\/_DNBizy3zpw\">car dealer radio commercial<\/a> on YouTube.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Radio advertising for automobile dealers notoriously is terrible. The Southern California Lexus Dealers Association continues the proud tradition of paying ad agencies to create commercials that cost them money\u2026 \u2026rather than producing money-making results. In this commercial, all the &#8220;sales&#8221; information is delivered in a straight read by an announcer. Good luck staying awake through [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-17069","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How NOT to Make A Car Dealer Radio Commercial<\/title>\n<meta name=\"description\" content=\"Radio advertising for automobile dealers usually is terrible. This one for Lexus continues the tradition of paying ad agencies to create money-losing spots.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"How NOT to Make A Car Dealer Radio Commercial\" \/>\n<meta property=\"og:description\" content=\"Radio advertising for automobile dealers usually is terrible. This one for Lexus continues the tradition of paying ad agencies to create money-losing spots.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2014-05-20T07:01:29+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/05\/LexusCritiqueThumbnail.png\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"How NOT to Make A Car Dealer Radio Commercial\",\"datePublished\":\"2014-05-20T07:01:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/\"},\"wordCount\":74,\"commentCount\":2,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/LexusCritiqueThumbnail.png\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/\",\"name\":\"How NOT to Make A Car Dealer Radio Commercial\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/LexusCritiqueThumbnail.png\",\"datePublished\":\"2014-05-20T07:01:29+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"description\":\"Radio advertising for automobile dealers usually is terrible. This one for Lexus continues the tradition of paying ad agencies to create money-losing spots.\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/LexusCritiqueThumbnail.png\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2014\\\/05\\\/LexusCritiqueThumbnail.png\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2014\\\/05\\\/car-dealer-radio-commercial-2\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"How NOT to Make A Car Dealer Radio Commercial\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"How NOT to Make A Car Dealer Radio Commercial","description":"Radio advertising for automobile dealers usually is terrible. This one for Lexus continues the tradition of paying ad agencies to create money-losing spots.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/","og_locale":"en_US","og_type":"article","og_title":"How NOT to Make A Car Dealer Radio Commercial","og_description":"Radio advertising for automobile dealers usually is terrible. This one for Lexus continues the tradition of paying ad agencies to create money-losing spots.","og_url":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2014-05-20T07:01:29+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/05\/LexusCritiqueThumbnail.png","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"How NOT to Make A Car Dealer Radio Commercial","datePublished":"2014-05-20T07:01:29+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/"},"wordCount":74,"commentCount":2,"image":{"@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/05\/LexusCritiqueThumbnail.png","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/","url":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/","name":"How NOT to Make A Car Dealer Radio Commercial","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/05\/LexusCritiqueThumbnail.png","datePublished":"2014-05-20T07:01:29+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"description":"Radio advertising for automobile dealers usually is terrible. This one for Lexus continues the tradition of paying ad agencies to create money-losing spots.","breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/05\/LexusCritiqueThumbnail.png","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/05\/LexusCritiqueThumbnail.png"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2014\/05\/car-dealer-radio-commercial-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"How NOT to Make A Car Dealer Radio Commercial"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/17069","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=17069"}],"version-history":[{"count":3,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/17069\/revisions"}],"predecessor-version":[{"id":17073,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/17069\/revisions\/17073"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=17069"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=17069"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=17069"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}