{"id":1704,"date":"2009-08-31T00:05:31","date_gmt":"2009-08-31T07:05:31","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=1704"},"modified":"2009-08-23T23:26:08","modified_gmt":"2009-08-24T06:26:08","slug":"radio-commercial-for-an-aquarium","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/","title":{"rendered":"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-1720\" title=\"radio advertising graphic\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/08\/DolphinJumping501.jpg\" alt=\"radio commercial graphic\" width=\"269\" height=\"352\" \/>Here&#8217;s another radio commercial honored as &#8220;best of the best&#8221; finalist in the 2007 Radio Mercury Awards.<\/p>\n<p><center><object classid=\"clsid:d27cdb6e-ae6d-11cf-96b8-444553540000\" width=\"204\" height=\"79\" codebase=\"http:\/\/download.macromedia.com\/pub\/shockwave\/cabs\/flash\/swflash.cab#version=6,0,40,0\"><param name=\"play\" value=\"true\" \/><param name=\"loop\" value=\"false\" \/><param name=\"quality\" value=\"high\" \/><param name=\"wmode\" value=\"transparent\" \/><param name=\"flashvars\" value=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DUcvjopcA%3Fz%2Fc7K%21%2EVuDcmtkoDOn%5Eo5%2E\" \/><param name=\"src\" value=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" \/><embed type=\"application\/x-shockwave-flash\" width=\"204\" height=\"79\" src=\"http:\/\/www.danoday.com\/siteaudioplayer.swf\" flashvars=\"bUseColor=true&amp;sCustomColor= 9451520&amp;bUseText=true&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=Text=false&amp;sBrandText=&amp;sBrandUrl=&amp;bAutoPlay=false&amp;bCloakUrl=true&amp;mp3url=jvIM5%2A%21%2BCx%2Fqh%2E%2Fdoo%211Ixoc0Fs%2F%2DUcvjopcA%3Fz%2Fc7K%21%2EVuDcmtkoDOn%5Eo5%2E\" wmode=\"transparent\" quality=\"high\" loop=\"false\" play=\"true\"><\/embed><\/object><\/center><\/p>\n<p>They give interesting trivia about the animals, but they do <strong>nothing<\/strong> to sell the experience.<\/p>\n<p>There is no picture or impression in your mind of having taken your kids to this aquarium to see those or any other animals.<\/p>\n<p>It&#8217;s a radio commercial that&#8217;s interesting to listen to.<\/p>\n<p>I&#8217;m sure the aquarium people liked it.<\/p>\n<p>The awards exposure probably helped the agency land more clients.<\/p>\n<p>But there&#8217;s no way this commercial increased attendance at the aquarium.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s another radio commercial honored as &#8220;best of the best&#8221; finalist in the 2007 Radio Mercury Awards. They give interesting trivia about the animals, but they do nothing to sell the experience. There is no picture or impression in your mind of having taken your kids to this aquarium to see those or any other [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1704","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here&#8217;s another radio commercial honored as &#8220;best of the best&#8221; finalist in the 2007 Radio Mercury Awards. They give interesting trivia about the animals, but they do nothing to sell the experience. There is no picture or impression in your mind of having taken your kids to this aquarium to see those or any other [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2009-08-31T07:05:31+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/08\/DolphinJumping501.jpg\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN\",\"datePublished\":\"2009-08-31T07:05:31+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/\"},\"wordCount\":101,\"commentCount\":6,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/08\\\/DolphinJumping501.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/\",\"name\":\"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/08\\\/DolphinJumping501.jpg\",\"datePublished\":\"2009-08-31T07:05:31+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/08\\\/DolphinJumping501.jpg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2009\\\/08\\\/DolphinJumping501.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2009\\\/08\\\/radio-commercial-for-an-aquarium\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/","og_locale":"en_US","og_type":"article","og_title":"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Here&#8217;s another radio commercial honored as &#8220;best of the best&#8221; finalist in the 2007 Radio Mercury Awards. They give interesting trivia about the animals, but they do nothing to sell the experience. There is no picture or impression in your mind of having taken your kids to this aquarium to see those or any other [&hellip;]","og_url":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2009-08-31T07:05:31+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/08\/DolphinJumping501.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN","datePublished":"2009-08-31T07:05:31+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/"},"wordCount":101,"commentCount":6,"image":{"@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/08\/DolphinJumping501.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/","url":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/","name":"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/08\/DolphinJumping501.jpg","datePublished":"2009-08-31T07:05:31+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/08\/DolphinJumping501.jpg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2009\/08\/DolphinJumping501.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2009\/08\/radio-commercial-for-an-aquarium\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO COMMERCIAL FOR AN AQUARIUM: MONDAY RADIO COMMERCIAL SMACKDOWN"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/1704","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=1704"}],"version-history":[{"count":12,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/1704\/revisions"}],"predecessor-version":[{"id":1724,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/1704\/revisions\/1724"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=1704"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=1704"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=1704"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}