{"id":16976,"date":"2014-05-01T00:24:43","date_gmt":"2014-05-01T07:24:43","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=16976"},"modified":"2014-05-01T00:25:06","modified_gmt":"2014-05-01T07:25:06","slug":"radio-sales-cold-calling","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2014\/05\/radio-sales-cold-calling\/","title":{"rendered":"RADIO SALES “HAIL MARY” VOICE MAIL MESSAGE"},"content":{"rendered":"

\"radio<\/a>A few days ago I critiqued the voice mail script of a radio salesperson<\/span><\/a>. \u00a0 \u00a0\u00a0<\/span><\/p>\n

In my “Guerrilla Tactics for Getting Your Voice Mail Messages Returned” seminar<\/a>, I teach what I call “Hail Mary” tactics.<\/span><\/p>\n

Most account executives make X number of attempts to get a callback from a prospect, and then they give up.<\/span><\/p>\n

I tell them, “When you’ve tried and tried and have concluded that your standard approach just won’t succeed with that prospect, before giving up entirely try at least one dramatically different, offbeat, bold approach.<\/em><\/span><\/p>\n

“After all, they’re already not calling you back. What do you have to lose?”<\/span><\/em><\/p>\n

Robert Topping\u00a0<\/strong><\/span>of KOLA-FM,whose script I critiqued earlier, had been using his own “Hail Mary” message even before he took my seminar.<\/span><\/p>\n

I’m sharing it here with his permission.<\/span><\/p>\nhttp:\/\/danoday.com\/blog\/wp-content\/uploads\/2014\/04\/RobertToppingVMtoclients.mp3<\/a><\/audio>\n


\nRobert’s son’s first name is Boston.<\/span><\/p>\n

\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A few days ago I critiqued the voice mail script of a radio salesperson. \u00a0 \u00a0\u00a0 In my “Guerrilla Tactics for Getting Your Voice Mail Messages Returned” seminar, I teach what I call “Hail Mary” tactics. Most account executives make X number of attempts to get a callback from a prospect, and then they give […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16976","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO SALES "HAIL MARY" VOICE MAIL MESSAGE<\/title>\n<meta name=\"description\" content=\"Radio salespeople should try a "Hail Mail" tactic before giving up on prospects who won't return calls. 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