{"id":16826,"date":"2014-04-07T00:01:40","date_gmt":"2014-04-07T07:01:40","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=16826"},"modified":"2014-04-07T00:35:10","modified_gmt":"2014-04-07T07:35:10","slug":"geoff-edwards-answer-lady","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2014\/04\/geoff-edwards-answer-lady\/","title":{"rendered":"GEOFF EDWARDS and the SECRET ORIGIN OF “RADIO’S ANSWER LADY”"},"content":{"rendered":"

\"Radio's<\/a><\/span>One of my favorite radio personalities, whose daily program helped show me you could be a “DJ” and still be “real,” was Geoff Edwards<\/strong><\/span>.<\/span><\/p>\n

Geoff Edwards told me not to get into radio. Or something equally flippant; my memory of my on-air conversation with Radio’s Answer Lady is foggy.<\/span><\/p>\n

What I do recall, however, is something I haven’t seen mentioned in any of the media coverage attendant to Geoff’s death last month at the age of 83.<\/span><\/p>\n

Almost everyone mentioned his popular feature, “Radio’s Answer Lady,” which was simply Geoff answering questions from listeners over the phone during his show on KMPC\/Los Angeles.<\/span><\/p>\n

I myself had called in to ask \u2014 although even then I knew what a silly question it was\u00a0\u2014 “How can I get into radio?”<\/span><\/p>\n

Geoff answered flippantly. Something like “Don’t” or “Why would you?” or “Beats me.” But even then I knew it was a silly question and one that he no doubt often heard.<\/span><\/p>\n

But none of the media coverage I saw explained why Geoff, speaking in his own, obviously male voice, referred to himself as the Answer Lady.<\/span><\/p>\n

Probably none of them knew.<\/span><\/p>\n

But I know. Because I remember the day he introduced the character.<\/span><\/p>\n

Geoff had been doing his Q&A shtick as “Radio’s Answer Man.” <\/span><\/p>\n

One day, however, he received a Cease & Desist order from Shell Oil, accusing him of infringing on their trademarked “Shell Answer Man,” which was featured in their television ads for nearly 30 years.<\/span><\/p>\n

Geoff read the C&D on his show and promptly changed the name to “Radio’s Answer Lady.”<\/span><\/p>\n

So long Geoff. Thanks for giving me a glimpse of what was possible beyond “disc jockey, good pipes, tight board.”<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

One of my favorite radio personalities, whose daily program helped show me you could be a “DJ” and still be “real,” was Geoff Edwards. Geoff Edwards told me not to get into radio. Or something equally flippant; my memory of my on-air conversation with Radio’s Answer Lady is foggy. What I do recall, however, is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nGEOFF EDWARDS and the SECRET ORIGIN OF "RADIO'S ANSWER LADY"<\/title>\n<meta name=\"description\" content=\"Here's the little-known story of how "Radio's Answer Lady" became a feature on KMPC Los Angeles' Geoff Edwards program\u2026thanks to a Cease & Desist order.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2014\/04\/geoff-edwards-answer-lady\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta 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