{"id":16619,"date":"2014-02-24T00:01:37","date_gmt":"2014-02-24T08:01:37","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=16619"},"modified":"2014-02-23T21:33:37","modified_gmt":"2014-02-24T05:33:37","slug":"radio-commercial-from-hell","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2014\/02\/radio-commercial-from-hell\/","title":{"rendered":"THE RADIO COMMERCIAL FROM HELL?"},"content":{"rendered":"

\"bad<\/a>A Loyal Reader uploaded a recorded radio advertisement, referring to it as “The Radio Commercial from Hell.” He included a brief explanation.<\/span><\/p>\n

“So this is what passes for an agency spot these days, as aired on a prominent national radio network.<\/span><\/p>\n

“Between the glottal fry on the female VO talent, the room tone and the popped P at :48, the bar has obviously been set very low for the rest of us now.<\/span>“<\/p><\/blockquote>\n

I hear plenty of bad radio commercials<\/a>. It takes something really bad to surprise me.<\/span><\/p>\n

Something like\u2026.<\/span><\/p>\n

<\/object><\/span><\/p>\n

We needn’t even ponder whether the commercial is legal.<\/span><\/p>\n

I’m sure they’d argue that by ending it with, “That’s NewsBreak from (Mumbled Advertiser Name),” they’re complying with FTC and FCC regulations which require commercial advertisers to be clearly identified.<\/span><\/p>\n

Personally, I think radio stations that air this advertisement are exposing themselves to the risk of FCC penalties<\/a>.<\/span><\/p>\n

Then again, not being understand much of it puts me at a disadvantage in assessing its legal compliance.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader uploaded a recorded radio advertisement, referring to it as “The Radio Commercial from Hell.” He included a brief explanation. “So this is what passes for an agency spot these days, as aired on a prominent national radio network. “Between the glottal fry on the female VO talent, the room tone and the […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16619","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nTHE RADIO COMMERCIAL FROM HELL?<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2014\/02\/radio-commercial-from-hell\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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