{"id":16172,"date":"2013-11-21T00:01:01","date_gmt":"2013-11-21T08:01:01","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=16172"},"modified":"2013-11-20T23:42:15","modified_gmt":"2013-11-21T07:42:15","slug":"radio-copywriting-specificity","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/","title":{"rendered":"RADIO AD COPYWRITING PRINCIPLE: Specificity"},"content":{"rendered":"

If you want to be believed, don’t talk in generalities; be specific. <\/span><\/p>\n

Which do you find more believable: <\/span><\/p>\n

At Ed’s Real Barbecue Restaurant, we slow-cook our meat longer than most other restaurants…and you can taste the difference!<\/em> <\/span><\/p>\n

or<\/span><\/p>\n

At Ed’s Real Barbecue Restaurant, we slow-cook our meat for 17 and 3\/4 hours…and you can taste the difference! <\/span><\/em><\/p>\n

Moses didn’t descend Mount Sinai with “some” commandments; he brought exactly ten. <\/span><\/p>\n

Baskin-Robbins doesn’t offer “a bunch” of flavors; they offer “31.” <\/span><\/p>\n

Other Examples You Can Use In Your Commercials<\/span> <\/span><\/p>\n

“In and out in just 20 minutes.”<\/span> (Automobile lube job, tire service, oil change, etc.) <\/span><\/p>\n

“At Ed’s Bank, we know that time is your most precious, irreplaceable commodity. That’s why we’re pleased to report that 94% of our customers spend no more than 2 and one-half minutes in the teller line. As for the other 6% …. Believe me, we’re working on them, too.”<\/span> <\/span><\/p>\n

“The all-new Blattmobile gets 34.6% better mileage than any other car in its class.” <\/span><\/span><\/p>\n

“93% of our laser eye surgery patients go back to work the very same day.”<\/span> <\/span><\/p>\n

Instead of saying you’ve got the biggest selection,” prove<\/span> it by quantifying it:<\/span><\/p>\n

Ninety-three different models of flat screen TVs
\n<\/span><\/p>\n

Shoes from 46 different leading manufacturers<\/span><\/p>\n

168 different entrees on our dinner menu<\/span><\/p>\n

How effective is this technique? <\/span><\/p>\n

It’s been proven to increase the results in 89.7% of the commercials it’s been applied to.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you want to be believed, don’t talk in generalities; be specific. Which do you find more believable: At Ed’s Real Barbecue Restaurant, we slow-cook our meat longer than most other restaurants…and you can taste the difference! or At Ed’s Real Barbecue Restaurant, we slow-cook our meat for 17 and 3\/4 hours…and you can taste […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16172","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO AD COPYWRITING PRINCIPLE: Specificity - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO AD COPYWRITING PRINCIPLE: Specificity - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"If you want to be believed, don’t talk in generalities; be specific. Which do you find more believable: At Ed’s Real Barbecue Restaurant, we slow-cook our meat longer than most other restaurants…and you can taste the difference! or At Ed’s Real Barbecue Restaurant, we slow-cook our meat for 17 and 3\/4 hours…and you can taste […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2013-11-21T08:01:01+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/11\\\/radio-copywriting-specificity\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/11\\\/radio-copywriting-specificity\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"RADIO AD COPYWRITING PRINCIPLE: Specificity\",\"datePublished\":\"2013-11-21T08:01:01+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/11\\\/radio-copywriting-specificity\\\/\"},\"wordCount\":228,\"commentCount\":2,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/11\\\/radio-copywriting-specificity\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/11\\\/radio-copywriting-specificity\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/11\\\/radio-copywriting-specificity\\\/\",\"name\":\"RADIO AD COPYWRITING PRINCIPLE: Specificity - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2013-11-21T08:01:01+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/11\\\/radio-copywriting-specificity\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/11\\\/radio-copywriting-specificity\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/11\\\/radio-copywriting-specificity\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"RADIO AD COPYWRITING PRINCIPLE: Specificity\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"RADIO AD COPYWRITING PRINCIPLE: Specificity - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/","og_locale":"en_US","og_type":"article","og_title":"RADIO AD COPYWRITING PRINCIPLE: Specificity - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"If you want to be believed, don’t talk in generalities; be specific. Which do you find more believable: At Ed’s Real Barbecue Restaurant, we slow-cook our meat longer than most other restaurants…and you can taste the difference! or At Ed’s Real Barbecue Restaurant, we slow-cook our meat for 17 and 3\/4 hours…and you can taste […]","og_url":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2013-11-21T08:01:01+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"RADIO AD COPYWRITING PRINCIPLE: Specificity","datePublished":"2013-11-21T08:01:01+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/"},"wordCount":228,"commentCount":2,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/","url":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/","name":"RADIO AD COPYWRITING PRINCIPLE: Specificity - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2013-11-21T08:01:01+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2013\/11\/radio-copywriting-specificity\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"RADIO AD COPYWRITING PRINCIPLE: Specificity"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/16172","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=16172"}],"version-history":[{"count":8,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/16172\/revisions"}],"predecessor-version":[{"id":16180,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/16172\/revisions\/16180"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=16172"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=16172"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=16172"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}