{"id":16136,"date":"2013-11-18T00:01:52","date_gmt":"2013-11-18T08:01:52","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=16136"},"modified":"2013-11-17T23:52:34","modified_gmt":"2013-11-18T07:52:34","slug":"gazelle-tv-commercial-website","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/11\/gazelle-tv-commercial-website\/","title":{"rendered":"GOOD EXAMPLE OF HOW TO ADVERTISE WEBSITES VIA RADIO OR TV"},"content":{"rendered":"<p><span style=\"font-size: 18px;\"><a href=\"http:\/\/danoday.com\/old-phones\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-16143\" alt=\"where to sell old iphones\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2013\/11\/Gazelle-Thumbnail.png\" width=\"320\" height=\"179\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2013\/11\/Gazelle-Thumbnail.png 320w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2013\/11\/Gazelle-Thumbnail-300x167.png 300w\" sizes=\"auto, (max-width: 320px) 100vw, 320px\" \/><\/a>Here&#8217;s a refreshing example of how to advertise a website via broadcast advertising. <\/span><\/p>\n<p><span style=\"font-size: 18px;\">In this case, it&#8217;s on television. But the same rules apply an effective radio commercial.<\/span><\/p>\n<p><span style=\"font-size: 18px;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube.com\/embed\/GCEKmGbOk-M?rel=0\" height=\"315\" width=\"560\" allowfullscreen=\"\" frameborder=\"0\"><\/iframe><\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18px;\">The Targeted Consumer Should Identify With The Person Giving The Testimonial.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 18px;\">This guy is young\u2026ish. Contemporary but not attempting to be trendy. Casual but not a slob. Enthusiastic but not a goofball.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">The set representing his home is uncluttered but comfortable. The guitar resting against the wall, the splashes of color. A college kid can identify with him; so can a young professional.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18px;\">&#8220;The Modest Advertiser&#8221;<\/span><\/strong><\/p>\n<p><span style=\"font-size: 18px;\">That&#8217;s the term I apply to advertisers who are smart enough to recognize their name is not the most important thing in the consumer&#8217;s life.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Instead of opening with, &#8220;I&#8217;m so glad I found <a href=\"http:\/\/bit.ly\/old-phone\">Gazelle.com<\/a>,&#8221; he says, <em>&#8220;A friend told me about Gazelle.com.&#8221;<\/em> He&#8217;d never even heard of the company\u2026until a friend mentioned it to him.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18px;\">&#8220;The Offer&#8221;<\/span><\/strong><\/p>\n<p><span style=\"font-size: 18px;\"><em>&#8220;They paid me cash for my used iPhone.&#8221;<\/em> That&#8217;s what <a href=\"http:\/\/bit.ly\/old-phone\">Gazelle.com<\/a> will do \u2014 buy (some of) your old smartphones or other electronic gadgets.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18px;\">Successful Advertising Intersects Common Human Behavior.<\/span><\/strong><\/p>\n<p><em><span style=\"font-size: 18px;\">&#8220;I would just keep my old phones in this drawer.&#8221;<\/span><\/em><\/p>\n<p><span style=\"font-size: 18px;\">You don&#8217;t happen to have a drawer where keep your old cell phones and stuff, do you?<\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18px;\">Advertising Solves Problems.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 18px;\">&#8220;Is there a place that will buy my old iPhone or iPad or Android?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">&#8220;What am I supposed to do with all these gadgets that I no longer use but were too expensive for me just to throw out?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">This commercial addresses those problems head on.<\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18px;\">How It Benefits The Consumer<\/span><\/strong><\/p>\n<p><span style=\"font-size: 18px;\">Getting cash for your otherwise useless iPhone is a pretty obvious benefit. But they dimensionalize it by having him point out that he used the cash he got for his old iPhone to help pay for his new iPhone.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">(Think about all the television and radio ads you&#8217;ve heard where they&#8217;d oh-so-cleverly list all the &#8220;funny&#8221; things you could do with that $150.)<\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18px;\">Overcomes Objections<\/span><\/strong><\/p>\n<p><span style=\"font-size: 18px;\">When first you hear of a service such as this, you probably think, &#8220;Oh, it must be a hassle. First I&#8217;ve got to figure out how to ship to them\u2026.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">As a <a href=\"http:\/\/bit.ly\/old-phone\">Gaselle.com<\/a> user, I can tell you that they really do make it super easy. You can find out online exactly what (if anything) they&#8217;ll pay for your phone. They send you a pre-addressed, prepaid mailer to ship your phone to them. And they pay you quickly.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">And he comes right out and says: <em>&#8220;They made it so easy. Shipping was free. They paid me fast.&#8221;<\/em><\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18px;\">Specifics Convince.<\/span><\/strong><\/p>\n<p><span style=\"font-size: 18px;\">He doesn&#8217;t say, &#8220;I got some money for my old iPhone.&#8221; He says, <em>&#8220;My phone was worth a hundred and fifty bucks.&#8221;<\/em><\/span><\/p>\n<p style=\"text-align: center;\"><strong><span style=\"font-size: 18px;\">Call To Action<\/span><\/strong><\/p>\n<p><span style=\"font-size: 18px;\">Instead of saying, &#8220;Visit our website for more details,&#8221; they ask:<\/span><\/p>\n<p><span style=\"font-size: 18px;\">&#8220;What&#8217;s your iPhone worth?&#8221;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">And then the guy says, &#8220;You can find out at Gazelle.&#8221;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">He gives you a specific reason to go to the website (find out what your iPhone is worth) and what to do there (again, find out what your iPhone is worth).<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Of course, this commercial probably won&#8217;t win any big awards.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">It&#8217;ll just drive targeted traffic to the advertised website.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here&#8217;s a refreshing example of how to advertise a website via broadcast advertising. In this case, it&#8217;s on television. But the same rules apply an effective radio commercial. The Targeted Consumer Should Identify With The Person Giving The Testimonial. This guy is young\u2026ish. Contemporary but not attempting to be trendy. Casual but not a slob. [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16136","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>GOOD EXAMPLE OF HOW TO ADVERTISE WEBSITES VIA RADIO OR TV - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/11\/gazelle-tv-commercial-website\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"GOOD EXAMPLE OF HOW TO ADVERTISE WEBSITES VIA RADIO OR TV - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here&#8217;s a refreshing example of how to advertise a website via broadcast advertising. 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