{"id":16118,"date":"2013-11-14T00:01:32","date_gmt":"2013-11-14T08:01:32","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=16118"},"modified":"2013-11-13T23:31:19","modified_gmt":"2013-11-14T07:31:19","slug":"radio-station-advertisers","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/11\/radio-station-advertisers\/","title":{"rendered":"RADIO STATION MANAGEMENT LIP SERVICE TO ADVERTISERS"},"content":{"rendered":"

I realize that every time I say this, I make enemies.<\/span><\/p>\n

But my experience tells me that \u2014 with notable exceptions that deserve our gratitude and admiration \u2014 most radio stations’ claims of being devoted to the success of their advertisers ring very hollow.<\/span><\/p>\n

Two-Part Station Management Quiz<\/span><\/strong><\/p>\n

1.\u00a0<\/strong> “We are committed to the success of our advertising clients.”
\n\u2014 True or False?<\/span><\/p>\n

If you answered “True,” please continue to Question #2:<\/span><\/p>\n

2.\u00a0<\/strong> Which of the following is true for your station?<\/span><\/p>\n

A)\u00a0<\/strong> Every employee who ever writes a commercial for a client has had professional-level education in how to create effective radio advertising.<\/span><\/p>\n

B)\u00a0<\/strong> We have specific deadlines for salespeople to turn in their copy orders \u2014 and we enforce those deadlines.<\/span>
\n\u00a0\u00a0\u00a0\u00a0 (Recently one of my Radio Advertising Letter<\/a> subscribers told me, “Neither our Station Manager nor our Sales Consultant believes in deadlines.”<\/em> So much for Quality Control.)<\/span><\/p>\n

C)<\/strong>\u00a0 Just as we provide training manuals, audio\/video training, and\/or live training for our sales staff, we provide similar training for our copywriters and commercial producers<\/a>.<\/span><\/p>\n

D)<\/strong>\u00a0 Just as we support our sales department’s desire to attend sales conferences, we support our creative and production departments desires to attend creative or production conferences.<\/span><\/p>\n

If they’re honest, most stations answer “False” to A, B, C and D.<\/span><\/p>\n

“Commitment” requires more than saying you’re committed. It requires a continuous investment of time, money and resources to back it up.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I realize that every time I say this, I make enemies. But my experience tells me that \u2014 with notable exceptions that deserve our gratitude and admiration \u2014 most radio stations’ claims of being devoted to the success of their advertisers ring very hollow. Two-Part Station Management Quiz 1.\u00a0 “We are committed to the success […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-16118","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO STATION MANAGEMENT LIP SERVICE TO ADVERTISERS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/11\/radio-station-advertisers\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO STATION MANAGEMENT LIP SERVICE TO ADVERTISERS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I realize that every time I say this, I make enemies. 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