{"id":15953,"date":"2013-10-14T00:01:27","date_gmt":"2013-10-14T07:01:27","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=15953"},"modified":"2013-10-13T20:19:55","modified_gmt":"2013-10-14T03:19:55","slug":"radio-commercial-copywriting-5","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/10\/radio-commercial-copywriting-5\/","title":{"rendered":"STARTING YOUR RADIO COMMERCIAL WITH “THE ANDY ROONEY OPEN”"},"content":{"rendered":"

\"radio<\/a><\/span><\/p>\n

If you’re an advertising copywriter who’s learned my 5-Step System For Creating Radio Commercials That Get Results<\/a>, you’re already familiar with the headline archetype that I’ve dubbed “The Andy Rooney Open.”<\/span><\/p>\n

(Yeah, sounds like a golf tournament.)<\/span><\/p>\n

If you travel as much as I, these headlines from a magazine ad probably speak to you directly and make you want to hear what’s coming next….<\/span><\/p>\n

“DON’T YOU HATE…<\/span><\/p>\n

“Getting stuck at a taxi line with no cars in sight?<\/span><\/p>\n

“Being stranded in a foreign city with no directions?<\/span><\/p>\n

“Paying $100 instead of 100 Lira for a taxi ride?<\/span><\/p>\n

“Looking for a cab in NYC during rush hour?”<\/span><\/p><\/blockquote>\n

If you don’t travel much, those headlines probably had no effect on you.<\/span><\/p>\n

But the advertiser — LimoReservations.com — wanted to grab the attention of frequent travellers.<\/span><\/p>\n

And they succeeded\u2026by speaking directly to their target audience.<\/span><\/p>\n

That’s what your radio commercials do, right?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

If you’re an advertising copywriter who’s learned my 5-Step System For Creating Radio Commercials That Get Results, you’re already familiar with the headline archetype that I’ve dubbed “The Andy Rooney Open.” (Yeah, sounds like a golf tournament.) 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