{"id":1578,"date":"2009-08-13T00:51:12","date_gmt":"2009-08-13T07:51:12","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=1578"},"modified":"2009-08-13T11:58:02","modified_gmt":"2009-08-13T18:58:02","slug":"ostrich-pd","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/08\/ostrich-pd\/","title":{"rendered":"RADIO STATION PROGRAM DIRECTOR FOLLOWS OSTRICH STRATEGY"},"content":{"rendered":"

A Loyal Reader Asks:<\/strong><\/span><\/p>\n

What do you think about talking about television and popular websites on your show? I had been talking about American Idol <\/em>on my midday show, and my PD hotlined me about it because he says that’s telling them to turn the radio off and watch the TV.<\/p>\n

I see where he’s coming from, but it’s pop culture and everybody is talking about it, and I don’t want to sound out of touch. What do you think?<\/p><\/blockquote>\n

\"Radio

Some PDs Follow This Programming Philosophy<\/p><\/div>\n

I wouldn’t recommend talking about a TV show that’s on during your air shift…or even during the shift that follows you.<\/p>\n

But….<\/p>\n

Does your PD let you talk about the local college football game?<\/p>\n

Does he let you talk about the new song by one of your core artists?<\/p>\n

Are you allowed to refer to the current big movie hit?<\/p>\n

If so, doesn’t he realize that every person who attends that game is a person who will not<\/strong> be listening to his radio station?<\/p>\n

Doesn’t he understand that every person who listens to that new song on an iPod or a CD is a person who is not<\/strong> at that moment listening to the radio?<\/p>\n

Has he somehow missed the fact that every person sitting in a darkened movie theater for two hours is a person who cannot<\/strong> listen to the radio?<\/p>\n

A radio station chooses whether to be relevant or irrelevant to its listeners’ lives. It achieves relevancy by talking about things that the listeners care about.<\/p>\n

<\/span><\/p>\n

One added irony:<\/span> <\/strong>Visiting a website (which your PD doesn’t like you to talk about) is an activity that can<\/strong> be done while listening to your station.<\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader Asks: What do you think about talking about television and popular websites on your show? I had been talking about American Idol on my midday show, and my PD hotlined me about it because he says that’s telling them to turn the radio off and watch the TV. I see where he’s […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1578","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO STATION PROGRAM DIRECTOR FOLLOWS OSTRICH STRATEGY - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/08\/ostrich-pd\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO STATION PROGRAM DIRECTOR FOLLOWS OSTRICH STRATEGY - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader Asks: What do you think about talking about television and popular websites on your show? 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