{"id":15697,"date":"2013-09-03T00:01:07","date_gmt":"2013-09-03T07:01:07","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=15697"},"modified":"2013-09-02T21:48:52","modified_gmt":"2013-09-03T04:48:52","slug":"radio-aircheck-critiques","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/09\/radio-aircheck-critiques\/","title":{"rendered":"RADIO PROGRAM DIRECTOR AIRCHECK CRITIQUES: MOST COMMON FLAW"},"content":{"rendered":"

\"radio<\/a><\/span><\/p>\n

Here’s how most radio program directors critique a show:<\/span><\/p>\n

“Sounds good, lots of energy. You stepped on the vocal here…. There was some dead air here and here…..You forgot to read the liner card after the :05 stopset, and you’re not saying the call letters enough. Other than that, keep up the good work.”<\/span><\/p><\/blockquote>\n

Anyone can give a radio aircheck critique<\/a> like that; a high school kid can count the number of call letter mentions or take out a stopwatch to see how long the air talent talks in a given break.<\/span><\/p>\n

None of that helps the jock improve as a performer.<\/span><\/p>\n

Many PDs don’t give more detailed and more frequent feedback because they don’t want to criticize their jocks…because they don’t want to hurt their feelings.<\/span><\/p>\n

The first radio seminar I ever conducted was for a large group owner.<\/span><\/p>\n

Part of the weekend was set aside for group critiques of the jocks in attendance.<\/span><\/p>\n

Because I was new at conducting seminars, I hadn’t yet learned how to coax a group of people into giving candid critiques…<\/span><\/p>\n

…so everyone was very<\/strong> polite when critiquing, because they didn’t want to hurt anyone else’s feelings.<\/span><\/p>\n

But there was one morning jock \u2014 his name was Mike\u00a0\u2014 about whose aircheck everyone decided to give honest feedback.<\/span><\/p>\n

I don’t know why his was singled out for such treatment; it certainly wasn’t the worst we had heard.<\/span><\/p>\n

But one person offered a criticism, and someone else threw in another, and someone else chimed in with yet another criticism.<\/span><\/p>\n

It was brutal.<\/span><\/p>\n

We tore that aircheck apart.<\/span><\/p>\n

And everyone (including me) felt sorry for Mike.<\/span><\/p>\n

At the end of the seminar, Mike came up to me and said, “Of all the people here, I think I got the most out of this weekend. It’s the first time I’ve ever gotten honest feedback on my show.”<\/em><\/span><\/p>\n

It was a big lesson for me. <\/span><\/p>\n

Ever since then, when giving feedback I try to be diplomatic, to be kind. But even more importantly, to be honest \u2014 even if it hurts.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s how most radio program directors critique a show: “Sounds good, lots of energy. You stepped on the vocal here…. There was some dead air here and here…..You forgot to read the liner card after the :05 stopset, and you’re not saying the call letters enough. Other than that, keep up the good work.” Anyone […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-15697","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO PROGRAM DIRECTOR AIRCHECK CRITIQUES: MOST COMMON FLAW - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/09\/radio-aircheck-critiques\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO PROGRAM DIRECTOR AIRCHECK CRITIQUES: MOST COMMON FLAW - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here’s how most radio program directors critique a show: “Sounds good, lots of energy. 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