<\/p>\n
Here, first give it a listen.<\/p>\n<\/p>\n
Okay, where do I begin? Maybe I should start by listing this commercial’s good points:<\/p>\n
Um…Well, eventually it does end.<\/p>\n
Now for the Less Than Good Points.<\/p>\n
The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is it that the garbage is delivered so incompetently?” <\/p>\n
Pretty much a toss-up.<\/p>\n
We might as well begin with the garbage:<\/p>\n
What the heck is this commercial trying to communicate? What is its sales message? What problem is it solving for the targeted listener? How does it intersect with that listener’s life?<\/p>\n
Answers:<\/span> I dunno. No idea. Beats me. It doesn’t.<\/p>\nWhat is this commercial’s Core Message<\/span> \u2014 the one thing they want the targeted listener to hear, to understand, and to remember? I guess it’s:<\/p>\n<\/p>\n Pacific Sales is growing all across Southern California.<\/p><\/blockquote>\n<\/blockquote>\nThat’s a Core Message worth advertising?<\/p>\n<\/p>\n…growing all across Southern California.<\/p><\/blockquote>\n What is it, a fungus? Should some civic minded listener call the EPA?<\/p>\nWhat’s the Call To Action?<\/span> What is the action the targeted listener is supposed to take to act on this non-existent sales message?<\/p>\nThere is none.<\/p>\nOn the other hand, they did give the advertiser’s name six times. That must have made the client feel all warm and fuzzy.<\/p>\nHere Is The Message Communicated By This Commercial:<\/b><\/p>\n“Look at us! We’re so great!”<\/p>\nAnd the tag at the end?<\/p>\n<\/p>\nBeat the price increase with only a 20% deposit<\/p><\/blockquote>\nWhat the heck does that<\/span> mean? <\/p>\n<\/p>\nSee store for complete details. <\/p><\/blockquote>\nGood idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\nBut hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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What is this commercial’s Core Message<\/span> \u2014 the one thing they want the targeted listener to hear, to understand, and to remember? I guess it’s:<\/p>\n<\/p>\n Pacific Sales is growing all across Southern California.<\/p><\/blockquote>\n<\/blockquote>\nThat’s a Core Message worth advertising?<\/p>\n<\/p>\n…growing all across Southern California.<\/p><\/blockquote>\n What is it, a fungus? Should some civic minded listener call the EPA?<\/p>\nWhat’s the Call To Action?<\/span> What is the action the targeted listener is supposed to take to act on this non-existent sales message?<\/p>\nThere is none.<\/p>\nOn the other hand, they did give the advertiser’s name six times. That must have made the client feel all warm and fuzzy.<\/p>\nHere Is The Message Communicated By This Commercial:<\/b><\/p>\n“Look at us! We’re so great!”<\/p>\nAnd the tag at the end?<\/p>\n<\/p>\nBeat the price increase with only a 20% deposit<\/p><\/blockquote>\nWhat the heck does that<\/span> mean? <\/p>\n<\/p>\nSee store for complete details. <\/p><\/blockquote>\nGood idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\nBut hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. 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Pacific Sales is growing all across Southern California.<\/p><\/blockquote>\n<\/blockquote>\nThat’s a Core Message worth advertising?<\/p>\n<\/p>\n…growing all across Southern California.<\/p><\/blockquote>\n What is it, a fungus? Should some civic minded listener call the EPA?<\/p>\nWhat’s the Call To Action?<\/span> What is the action the targeted listener is supposed to take to act on this non-existent sales message?<\/p>\nThere is none.<\/p>\nOn the other hand, they did give the advertiser’s name six times. That must have made the client feel all warm and fuzzy.<\/p>\nHere Is The Message Communicated By This Commercial:<\/b><\/p>\n“Look at us! We’re so great!”<\/p>\nAnd the tag at the end?<\/p>\n<\/p>\nBeat the price increase with only a 20% deposit<\/p><\/blockquote>\nWhat the heck does that<\/span> mean? <\/p>\n<\/p>\nSee store for complete details. <\/p><\/blockquote>\nGood idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\nBut hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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Pacific Sales is growing all across Southern California.<\/p><\/blockquote>\n
<\/blockquote>\nThat’s a Core Message worth advertising?<\/p>\n<\/p>\n…growing all across Southern California.<\/p><\/blockquote>\n What is it, a fungus? Should some civic minded listener call the EPA?<\/p>\nWhat’s the Call To Action?<\/span> What is the action the targeted listener is supposed to take to act on this non-existent sales message?<\/p>\nThere is none.<\/p>\nOn the other hand, they did give the advertiser’s name six times. That must have made the client feel all warm and fuzzy.<\/p>\nHere Is The Message Communicated By This Commercial:<\/b><\/p>\n“Look at us! We’re so great!”<\/p>\nAnd the tag at the end?<\/p>\n<\/p>\nBeat the price increase with only a 20% deposit<\/p><\/blockquote>\nWhat the heck does that<\/span> mean? <\/p>\n<\/p>\nSee store for complete details. <\/p><\/blockquote>\nGood idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\nBut hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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That’s a Core Message worth advertising?<\/p>\n<\/p>\n
…growing all across Southern California.<\/p><\/blockquote>\n What is it, a fungus? Should some civic minded listener call the EPA?<\/p>\nWhat’s the Call To Action?<\/span> What is the action the targeted listener is supposed to take to act on this non-existent sales message?<\/p>\nThere is none.<\/p>\nOn the other hand, they did give the advertiser’s name six times. That must have made the client feel all warm and fuzzy.<\/p>\nHere Is The Message Communicated By This Commercial:<\/b><\/p>\n“Look at us! We’re so great!”<\/p>\nAnd the tag at the end?<\/p>\n<\/p>\nBeat the price increase with only a 20% deposit<\/p><\/blockquote>\nWhat the heck does that<\/span> mean? <\/p>\n<\/p>\nSee store for complete details. <\/p><\/blockquote>\nGood idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\nBut hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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…growing all across Southern California.<\/p><\/blockquote>\n
What is it, a fungus? Should some civic minded listener call the EPA?<\/p>\n
What’s the Call To Action?<\/span> What is the action the targeted listener is supposed to take to act on this non-existent sales message?<\/p>\nThere is none.<\/p>\nOn the other hand, they did give the advertiser’s name six times. That must have made the client feel all warm and fuzzy.<\/p>\nHere Is The Message Communicated By This Commercial:<\/b><\/p>\n“Look at us! We’re so great!”<\/p>\nAnd the tag at the end?<\/p>\n<\/p>\nBeat the price increase with only a 20% deposit<\/p><\/blockquote>\nWhat the heck does that<\/span> mean? <\/p>\n<\/p>\nSee store for complete details. <\/p><\/blockquote>\nGood idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\nBut hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]","og_url":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2008-11-03T08:05:00+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year","datePublished":"2008-11-03T08:05:00+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/"},"wordCount":651,"commentCount":4,"articleSection":["radio commercial critique"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/","url":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/","name":"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2008-11-03T08:05:00+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":0,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
There is none.<\/p>\n
On the other hand, they did give the advertiser’s name six times. That must have made the client feel all warm and fuzzy.<\/p>\n
Here Is The Message Communicated By This Commercial:<\/b><\/p>\n
“Look at us! We’re so great!”<\/p>\n
And the tag at the end?<\/p>\n<\/p>\n
Beat the price increase with only a 20% deposit<\/p><\/blockquote>\nWhat the heck does that<\/span> mean? <\/p>\n<\/p>\nSee store for complete details. <\/p><\/blockquote>\nGood idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\nBut hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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Beat the price increase with only a 20% deposit<\/p><\/blockquote>\n
What the heck does that<\/span> mean? <\/p>\n<\/p>\nSee store for complete details. <\/p><\/blockquote>\nGood idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\nBut hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. 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See store for complete details. <\/p><\/blockquote>\nGood idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\nBut hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]","og_url":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2008-11-03T08:05:00+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year","datePublished":"2008-11-03T08:05:00+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/"},"wordCount":651,"commentCount":4,"articleSection":["radio commercial critique"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/","url":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/","name":"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2008-11-03T08:05:00+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/156","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=156"}],"version-history":[{"count":0,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/156\/revisions"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=156"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=156"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=156"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
See store for complete details. <\/p><\/blockquote>\n
Good idea. I’ll just hop into the car right now and drive to one of Pacific Sales’ many locations throughout Southern California and ask an expert, trustworthy and non-commissioned employee to explain it to me.<\/p>\n
But hey, why focus on the negatives? Sure, there’s no actual message here. But when we look at the skill with which that non-message is delivered, we can’t help but be impressed.<\/p>\n<\/p>\n
There’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\nNormally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\nIt also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\nThere’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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There’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? I’ll tell you…<\/p><\/blockquote>\n
Normally when you hear people speak like that, they’re “vamping.” This sounds like the voice talent lost the actual script and was trying to fake it.<\/p>\n
It also reminds me of a disc jockey desperately trying to “talk up the vocal” on an incredibly long song intro. Here, let me help:<\/p>\n
There’s a reason Pacific Sales is growing all across Southern California. Would you like to know why? Would you like to know why Pacific Sales is growing all across Southern California? Really? You’re sure you want me to tell you the reason that Pacific Sales is growing all across Southern California? Okay, then I’ll tell you why Pacific Sales is growing all across Southern California…<\/span> <\/p>\nI’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\nIt takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\nThey have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\nNot only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\nMore brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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I’ve heard lots of bad commercials, but that opening is astonishing. They have elevated incompetence to an art form.<\/p>\n
It takes them 14 seconds to give us a clue about what the heck they’re selling: kitchen appliances and bath fixtures. Oops, at :16 we learn it’s “home theatre,” too.<\/p>\n
They have huge 30,000 square foot showrooms. Glad to hear that. Don’t you just hate those teensy-weensy 30,000 square foot showrooms?<\/p>\n
Not only do they have displays of the products they sell; you actually can see them! That really sets them apart from their competitors, who no doubt keep their displays hidden behind steel curtains.<\/p>\n<\/p>\n
More brands than you can imagine.<\/p><\/blockquote>\nReally? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\nThe Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/","og_locale":"en_US","og_type":"article","og_title":"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Here, first give it a listen. 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More brands than you can imagine.<\/p><\/blockquote>\n
Really? I can imagine 10,000 brands. How many you got?<\/p>\n<\/p>\n
The Pacific Sales staff is expert<\/p><\/blockquote>\nHOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\nIn fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\nYou’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. 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The Pacific Sales staff is expert<\/p><\/blockquote>\n
HOLD THE PRESSES! You guys say you have an expert staff? Never heard THAT in commercial before. It really differentiates you from your competitors who boast about their “know-nothing employees.”<\/p>\n
In fact, I wouldn’t be surprised if your staff are friendly and knowledgeable, too.<\/p>\n<\/p>\n
You’ll find everything you need<\/p><\/blockquote>\nGreat. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\nMONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2008\/11\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2008-11-03T08:05:00+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2008\\\/11\\\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2008\\\/11\\\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year\",\"datePublished\":\"2008-11-03T08:05:00+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2008\\\/11\\\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\\\/\"},\"wordCount\":651,\"commentCount\":4,\"articleSection\":[\"radio commercial critique\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2008\\\/11\\\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2008\\\/11\\\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2008\\\/11\\\/monday-commercial-smackdown-finalist-worst-los-angeles-radio-commercial-of-the-year\\\/\",\"name\":\"MONDAY COMMERCIAL SMACKDOWN: Finalist, Worst Los Angeles Radio Commercial of the Year - 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You’ll find everything you need<\/p><\/blockquote>\n
Great. Which aisle has the No-Doz<\/span>?<\/p>\n","protected":false},"excerpt":{"rendered":"Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. 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Here, first give it a listen. Okay, where do I begin? Maybe I should start by listing this commercial’s good points: Um…Well, eventually it does end. Now for the Less Than Good Points. The first question we must grapple with is, “Is the biggest problem with this spot that the message is garbage, or is […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12],"tags":[],"class_list":{"0":"post-156","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-radio-commercial-critique"},"yoast_head":"\n