{"id":15596,"date":"2013-08-21T00:01:25","date_gmt":"2013-08-21T07:01:25","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=15596"},"modified":"2013-08-20T23:20:48","modified_gmt":"2013-08-21T06:20:48","slug":"radio-program-director-4","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/08\/radio-program-director-4\/","title":{"rendered":"THIS PERSON SHOULDN’T BE A RADIO PROGRAM DIRECTOR"},"content":{"rendered":"

A guy I know began working for a radio station in a Top 10 market, doing an evening shift.<\/span><\/p>\n

After his first week at his new station, he hadn’t received any feedback from his program director. So he called the station during the day and was told the PD was in a meeting and would call him back.<\/span><\/p>\n

The PD didn’t call back, so the jock called him the next day and left another message.<\/span><\/p>\n

And the next day, with another message.<\/span><\/p>\n

Finally, just before beginning his show he happened to see the Assistant PD in the hallway.<\/span><\/p>\n

“Hey, I’ve been calling (PD) all week, and he hasn’t returned any of my calls. Is there something wrong?”<\/span><\/em><\/p>\n

“Oh,”<\/em> the APD replied, “that’s just (PD); he never returns calls.”<\/em><\/span><\/p>\n

He never returns calls.<\/span><\/p>\n

Not even from his own jocks.<\/span><\/p>\n

Mr. Power Trip.<\/span><\/p>\n

I won’t give you any clues to the PD’s identity, but I’ll tell you one thing about his station:<\/span><\/p>\n

It’s got terrible ratings. Abysmal. Embarrassingly bad, and it’s been that way for at least as long as this guy has been program director.<\/span><\/p>\n

Not due to lack of resources; it’s owned by a major station group.<\/span><\/p>\n

Meanwhile, here’s what Scott Shannon<\/strong><\/a><\/span> \u2014 who’s had far more success than Mr. Power Trip could ever dream of \u2014 says in LIVING YOUR DREAMS\/PROGRAMMING TO WIN<\/em><\/a><\/strong>:<\/span><\/p>\n

“Be nice to people, for God’s sake!<\/span><\/p>\n

“Don’t give up your character. If you happen to have any values, hang on to them.<\/span><\/p>\n

“If someone calls me at WPLJ in New York and I’m not in a meeting, I’ll usually take the call. If not, I’ll call them back within 48 hours.<\/span><\/p>\n

“What I can’t understand is when occasionally I try to call a PD in Phoenix or Duluth, and you know what? He’s not taking calls today.<\/span><\/p>\n

“So I don’t leave my real name. I leave another name with my number, and the guy never calls me back.<\/span><\/p>\n

“What’s wrong? Can’t he call somebody back? He’s too busy?<\/span><\/p>\n

“I really don’t understand that.<\/span><\/p>\n

“Return your calls!”<\/span><\/p><\/blockquote>\n

Maybe you don’t have the time to return every phone call you receive from a stranger. (Although if you’re programming a radio station, you should schedule the time to return those calls.)<\/span><\/p>\n

But not to return calls from your own air talent?<\/span><\/p>\n

Can you say \u201cLittle Guy Trying To Act Like A Big Shot\u201d?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A guy I know began working for a radio station in a Top 10 market, doing an evening shift. After his first week at his new station, he hadn’t received any feedback from his program director. So he called the station during the day and was told the PD was in a meeting and would […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-15596","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nTHIS PERSON SHOULDN'T BE A RADIO PROGRAM DIRECTOR - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/08\/radio-program-director-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"THIS PERSON SHOULDN'T BE A RADIO PROGRAM DIRECTOR - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A guy I know began working for a radio station in a Top 10 market, doing an evening shift. 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