{"id":15442,"date":"2013-07-30T00:01:17","date_gmt":"2013-07-30T07:01:17","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=15442"},"modified":"2013-07-29T23:30:07","modified_gmt":"2013-07-30T06:30:07","slug":"kidd-kraddick","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/07\/kidd-kraddick\/","title":{"rendered":"KIDD KRADDICK: I FORGOT TO TELL YOU…"},"content":{"rendered":"

\"Kidd<\/a><\/span><\/p>\n

I held my second Air Personality Plus+<\/em> seminar in Dallas, Texas, in 1988.<\/span><\/p>\n

Among the 90+ attendees were two very good disc jockeys from KEGL\/Dallas. <\/span><\/p>\n

One was Jimmy Steal<\/strong><\/span>, now the longtime program director of Power 106\/Los Angeles. The other was Kidd Kraddick<\/strong><\/span>.<\/span><\/p>\n

During that weekend, Kidd was hard to miss. Rather, the sound of his large portable computer was hard to miss; he sat in the back row, constantly inputting notes into the only computer in the room.<\/span><\/p>\n

During a break during the first day, Kidd came up to me and said, “Do you remember when I came over to your house?”<\/em><\/span><\/p>\n

“You came over to my house?”<\/span><\/em><\/p>\n

“Yeah. Ten years ago I was working in Fresno. I called you up and you invited me to come over, and we spent an entire afternoon on the floor of your living room, sitting in front of your stereo while you played me a bunch of airchecks. That afternoon changed the way I looked at radio.”<\/span><\/em><\/p>\n

I still didn’t quite remember. But I knew it must have happened; I’ve always had the annoying habit of telling friends and acquaintances, “You’ve got to hear this.”<\/span><\/p>\n

That would’ve been during Kidd’s first radio job, at KYNO-FM. He was 19 years old.<\/span><\/p>\n

The “changed the way I looked at radio” remark staggered me. <\/span><\/p>\n

Lest anyone mistakenly think I’m taking credit for any<\/em> of Kidd’s success: No way. Kidd had everything you need to succeed as a radio personality: Intelligence. Self-awareness. Passion. Dedication. Vision. Strong work ethic. Resiliency.<\/span><\/p>\n

He also had compassion and humor and genuinely liked people; not all successful radio jocks have those qualities, but in this biz those attributes really come in handy.<\/span><\/p>\n

Kidd (Dave) was a natural entrepreneur. <\/span><\/p>\n

(To me, “entrepreneur” doesn’t mean “someone who makes money.” It means “someone who has an idea, works hard to bring it to life\u2026and possibly makes money as a result.”) <\/span><\/p>\n

As I recall (he told me this that day in Dallas), when he was 19 he already was earning more money doing disco gigs than he was at his full-time radio job. <\/span><\/p>\n

Fast forward to when the Internet turned the world upside down: Kidd quickly launched one of the first online show prep services. Just as later he entered the world of radio syndication, I don’t believe his primary motivation was money. It just seemed like a good idea to him, so he made it happen.<\/span><\/p>\n

Until Rusty Humphries<\/strong><\/span> reminded me of this on Facebook this weekend, I had forgotten that Kidd (along with Rusty) also attended my Air Personality Plus+<\/em> seminar in Los Angeles a year later, in 1989. Among my guest speakers were Mark & Brian<\/strong><\/span> of KLOS.<\/span><\/p>\n

Sometime after the seminar, I had a phone conversation with Kidd in which he related how he had approached the KLOS morning team after their session. <\/span><\/p>\n

Mark Thompson had been cordial and courteous to him. Brian Phelps, on the other hand, “treated me like something you’d scrape off your shoe.”<\/em> (I forgot the incident had occurred, but when reminded of it I immediately recalled Kidd’s report.)<\/span><\/p>\n

Kidd really was shaken by that encounter. I remember how surprised I was by his reaction, because he so obviously was a talented, immensely likable guy who already was successful. <\/span><\/p>\n

From what Kidd and a couple of other people told me over the years, Phelp’s shabby treatment of him made him consciously aware of the way in which he, as a celebrity, treated other people on an individual basis could have a profound effect on the other person.<\/span><\/p>\n

Some radio people meet a rude “successful” jock and think, “Oh, so that’s how you’re supposed to act when you hit the big time.” <\/span><\/p>\n

Kidd was smart and sensitive enough to think, “I never want to make a fan \u2014 or a colleague \u2014 feel as bad as that guy made me feel.” <\/span><\/p>\n

Both in Dallas and in the radio industry itself, there probably are a thousand individual stories of how Dave went out of his way to make someone feel special. I doubt you’ll hear even a single tale of his playing the role of Big Shot Jerk.<\/span><\/p>\n

Kidd, you knew I liked your work. But I wish I had thought to tell you:<\/span><\/p>\n

I was a big fan of yours.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I held my second Air Personality Plus+ seminar in Dallas, Texas, in 1988. Among the 90+ attendees were two very good disc jockeys from KEGL\/Dallas. One was Jimmy Steal, now the longtime program director of Power 106\/Los Angeles. The other was Kidd Kraddick. During that weekend, Kidd was hard to miss. Rather, the sound of […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-15442","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nKIDD KRADDICK: I FORGOT TO TELL YOU... - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/07\/kidd-kraddick\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"KIDD KRADDICK: I FORGOT TO TELL YOU... - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I held my second Air Personality Plus+ seminar in Dallas, Texas, in 1988. 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