{"id":15122,"date":"2013-07-08T00:17:51","date_gmt":"2013-07-08T07:17:51","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=15122"},"modified":"2013-07-11T08:10:46","modified_gmt":"2013-07-11T15:10:46","slug":"chevy-radio-commercial","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/07\/chevy-radio-commercial\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Chevy’s Embarrassing Rookie Mistake"},"content":{"rendered":"

When I hear this kind of inane radio commercial produced by a small market radio station, I assume the copywriter is a novice who hasn’t yet learned the craft.<\/span><\/p>\n

But when it’s a national spot for a major brand…<\/span><\/p>\n

 <\/p>\n

The story of that commercial is “the engineer\/producer keeps putting dumb music under the narrator’s voice, thereby annoying the narrator.”<\/span><\/p>\n

That story has absolutely nothing to do with what’s being advertised.<\/span><\/p>\n

You could replace all the copy related to the advertiser without touching the (clich\u00e9d and pointless) “story.”<\/span><\/p>\n

Unfortunately for Chevy, if listeners remember anything at all from a radio advertisement, it will be contained in the story that is told.<\/span><\/p>\n

Fun Statistic<\/span><\/h3>\n

Percentage of audience members who will listen to the last 31 seconds of this spot?<\/span><\/p>\n

Zero.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

When I hear this kind of inane radio commercial produced by a small market radio station, I assume the copywriter is a novice who hasn’t yet learned the craft. But when it’s a national spot for a major brand…   The story of that commercial is “the engineer\/producer keeps putting dumb music under the narrator’s […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-15122","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Chevy's Embarrassing Rookie Mistake - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/07\/chevy-radio-commercial\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Chevy's Embarrassing Rookie Mistake - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"When I hear this kind of inane radio commercial produced by a small market radio station, I assume the copywriter is a novice who hasn’t yet learned the craft. 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