{"id":14898,"date":"2013-06-17T00:01:10","date_gmt":"2013-06-17T07:01:10","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=14898"},"modified":"2013-06-16T23:09:24","modified_gmt":"2013-06-17T06:09:24","slug":"radio-commercial-instaflex","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex"},"content":{"rendered":"

\"direct<\/a>The radio commercial<\/a>:<\/span><\/p>\n

<\/object><\/span><\/p>\n

Traditionally, the percentage of well-written direct response radio advertising has been higher than the percentage of well-written retail or brand advertising.<\/span><\/p>\n

The level of direct response radio copywriting<\/a> has sunk so low and so rapidly that it’s almost certainly caused either by the all-pervasive “Let’s just write it ourselves and save money”<\/em> attitude or the “Why pay what a good copywriter charges when we can get bad copywriting much cheaper?”<\/em> syndrome.<\/span><\/p>\n

This spot isn’t just “weak” or “lame.” It’s staggeringly incompetent.<\/span><\/p>\n

The opening line does its best to drive away listeners: <\/span><\/p>\n

“One little joint supplement.” <\/span><\/p><\/blockquote>\n

Huh? Whazzat?<\/span><\/p>\n

Then: <\/span><\/p>\n

“You know this powerful little pill is great for your joints.”<\/span><\/p><\/blockquote>\n

What<\/strong> powerful little pill? What are you talking about?<\/span><\/p>\n

The next sentence needs an adjective to place in front of “benefits.”<\/span><\/p>\n

Hmm, what’s a good adjective? I know! Let’s use the adjective we just used to describe the pill! “Powerful” \u2014 that’s a great word! We’re geniuses!<\/span><\/p>\n

I’d continue to critique this radio advertisement to its conclusion, but I don’t have enough Excedrin handy.<\/span><\/p>\n

But I’ll point out one last Staggeringly Stupid Strategy:<\/span><\/p>\n

The goal of this commercial is get people to call for a free 2-week “trial sample” \u2014 which no doubt includes shipping & handling and also enrolls the consumer in a “forced continuity program” \u2014 to get the “free” two weeks, they have to agree to continue to pay to receive the product forever\u2026or until they cancel.<\/span><\/p>\n

I’m not criticizing that marketing model. Just keep in mind that the goal of the spot is to get people to call to enter the forced continuity program.<\/span><\/p>\n

They brag that Instaflex is the “#1 selling joint supplement at GNC.”<\/em> But hey, forget we just said that, ’cause you can’t get this “free 2-week sample” at GNC.<\/span><\/p>\n

So why do they mention GNC at all? Uh\u2026Well, y’see, it\u2019s GNC’s #1 selling joint supplement.<\/span><\/p>\n

Even though you shouldn’t go there for this free offer.<\/span><\/p>\n

Excuse me, I’ve got to find some cold Diet Coke to wash down my last four\u00a0 Excedrin tablets.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

The radio commercial: Traditionally, the percentage of well-written direct response radio advertising has been higher than the percentage of well-written retail or brand advertising. The level of direct response radio copywriting has sunk so low and so rapidly that it’s almost certainly caused either by the all-pervasive “Let’s just write it ourselves and save money” […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-14898","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"The radio commercial: Traditionally, the percentage of well-written direct response radio advertising has been higher than the percentage of well-written retail or brand advertising. The level of direct response radio copywriting has sunk so low and so rapidly that it’s almost certainly caused either by the all-pervasive “Let’s just write it ourselves and save money” […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2013-06-17T07:01:10+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2013\/06\/Instaflex-graphic.jpg\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex\",\"datePublished\":\"2013-06-17T07:01:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/\"},\"wordCount\":346,\"commentCount\":1,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Instaflex-graphic.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/\",\"name\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Instaflex-graphic.jpg\",\"datePublished\":\"2013-06-17T07:01:10+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/#primaryimage\",\"url\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Instaflex-graphic.jpg\",\"contentUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2013\\\/06\\\/Instaflex-graphic.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/06\\\/radio-commercial-instaflex\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/","og_locale":"en_US","og_type":"article","og_title":"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"The radio commercial: Traditionally, the percentage of well-written direct response radio advertising has been higher than the percentage of well-written retail or brand advertising. The level of direct response radio copywriting has sunk so low and so rapidly that it’s almost certainly caused either by the all-pervasive “Let’s just write it ourselves and save money” […]","og_url":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2013-06-17T07:01:10+00:00","og_image":[{"url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2013\/06\/Instaflex-graphic.jpg","type":"","width":"","height":""}],"author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex","datePublished":"2013-06-17T07:01:10+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/"},"wordCount":346,"commentCount":1,"image":{"@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2013\/06\/Instaflex-graphic.jpg","inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/","url":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/","name":"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"primaryImageOfPage":{"@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/#primaryimage"},"image":{"@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/#primaryimage"},"thumbnailUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2013\/06\/Instaflex-graphic.jpg","datePublished":"2013-06-17T07:01:10+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/#primaryimage","url":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2013\/06\/Instaflex-graphic.jpg","contentUrl":"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2013\/06\/Instaflex-graphic.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2013\/06\/radio-commercial-instaflex\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"MONDAY RADIO COMMERCIAL SMACKDOWN: Instaflex"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/14898","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=14898"}],"version-history":[{"count":17,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/14898\/revisions"}],"predecessor-version":[{"id":14915,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/14898\/revisions\/14915"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=14898"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=14898"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=14898"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}