{"id":1459,"date":"2009-08-10T00:05:46","date_gmt":"2009-08-10T07:05:46","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=1459"},"modified":"2009-08-02T23:34:40","modified_gmt":"2009-08-03T06:34:40","slug":"monday-radio-commercial-smackdown-mr-mrs-stupid-go-to-la-costa","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2009\/08\/monday-radio-commercial-smackdown-mr-mrs-stupid-go-to-la-costa\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Mr. & Mrs. Stupid Go To La Costa"},"content":{"rendered":"

<\/param><\/param><\/param><\/param><\/param><\/embed><\/param><\/center><\/object><\/p>\n

I’m just kinda wonderin’ here….<\/p>\n

Why are they having a conversation in which he has to shout to be heard but she is able to speak in a conversational tone?<\/p>\n

“I didn’t know La Costa had a water slide!”<\/p><\/blockquote>\n

Are we supposed to relate to a grown man who gets so excited over his discovery that the resort he’s staying at has a water slide?<\/p>\n

How often do you include the name of your location in your conversation?<\/p>\n

Do you say, “Boy, this casino inside the MGM Grand Hotel & Casino sure is big”?<\/em><\/p>\n

Or, “Gee, it sure is fun watching our automobile get scrubbed clean here at A-1 Car Wash”?<\/em><\/p>\n

Probably not.<\/p>\n

But both Mr. Stupid and Mrs. Stupid do that.<\/p>\n

Why does Mrs. Stupid sound like a human brochure, listing La Costa’s oh-so-exciting features?<\/p>\n

How did Mrs. Stupid become psychic? She must be; how else would she know to come to a complete stop in the middle of a sentence \u2014 “a spa…”<\/em> \u2014 because her idiot husband was going to interrupt her?<\/p>\n\"radio\n

“And you haven’t even touched your golf clubs!” <\/em>\u2014 In the history of the world, do you believe any human being ever has uttered those words?<\/p>\n

“I thought you wanted to play golf”<\/em> \u2014 sure, I’ll buy that. But “you haven’t even touched your golf clubs”? I’m sorry, what did you say? It’s difficult to hear you over the blaring B.S. alarm.<\/p>\n

If “the kids came back to the room a half hour ago,”<\/em> why are they there at poolside for this conversation?<\/p>\n

Just when we think this guy can’t be any more moronic, he gets even more excited when he learns that the family will be making s’mores.<\/p>\n

Uh-huh.<\/p>\n

\"radio

Here Comes The Clue Train<\/p><\/div>\n

In a radio commercial, the person who is enjoying the results of your product or service represents your targeted listener…who should identify with that person.<\/p>\n

Do YOU identify with that guy?<\/p>\n

<\/center><\/p>\n","protected":false},"excerpt":{"rendered":"

I’m just kinda wonderin’ here…. Why are they having a conversation in which he has to shout to be heard but she is able to speak in a conversational tone? “I didn’t know La Costa had a water slide!” Are we supposed to relate to a grown man who gets so excited over his discovery […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-1459","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Mr. & Mrs. Stupid Go To La Costa - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2009\/08\/monday-radio-commercial-smackdown-mr-mrs-stupid-go-to-la-costa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Mr. & Mrs. Stupid Go To La Costa - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I’m just kinda wonderin’ here…. 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