{"id":14492,"date":"2013-04-11T00:01:44","date_gmt":"2013-04-11T07:01:44","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=14492"},"modified":"2013-04-10T23:27:37","modified_gmt":"2013-04-11T06:27:37","slug":"radio-morning-shows-structure","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/04\/radio-morning-shows-structure\/","title":{"rendered":"RADIO MORNING SHOWS AND THE STRUCTURE OF SUCCESS"},"content":{"rendered":"

\"radio<\/a>A couple of days ago I gave an example of what happens when radio programming consultants don’t understand<\/a> what I’ll dub “The Structure of Success.”<\/span><\/p>\n

That example dealt with music formats.<\/span><\/p>\n

Here’s a radio morning show<\/a> example.<\/span><\/p>\n

Someone once worked as a “producer” for a successful American morning host.<\/span><\/p>\n

“Producer” has a different meaning in the U.S. than in many European radio stations.<\/span><\/p>\n

With few exceptions, in the U.S. the producer works for the star. Regardless of who writes the paycheck (the station or the star), the star is the boss.<\/span><\/p>\n

But many European radio people perceive the producer as the boss.<\/span><\/p>\n

\u2019Taint so. But it has helped a couple of people who were hired hands in the U.S. position themselves as morning show experts on other continents.<\/span><\/p>\n

One guy took the entire program log of one successful American show and transported it to a European morning show.<\/span><\/p>\n

That market never had heard a show like it. It was a big hit. <\/span><\/p>\n

But by now I had seen the pattern, and I said to one of the station’s competitors, “Relax. In two years they’ll be history.”<\/em><\/span><\/p>\n

It was sad to see: from #1 to “just one of the pack” in two years.<\/span><\/p>\n

Because the American star whose show was copied understood how and why the show worked, his show continued to evolve.<\/span><\/p>\n

But the clone couldn’t grow or evolve, because it wasn’t a living thing. It was just a copy of the way the American show used to be.<\/span><\/p>\n

Copycats can<\/strong> succeed in the short run. But if they don’t understand what makes what they’re copying work<\/strong>, invariably they’ll be forced out of the race.
\n<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A couple of days ago I gave an example of what happens when radio programming consultants don’t understand what I’ll dub “The Structure of Success.” That example dealt with music formats. Here’s a radio morning show example. Someone once worked as a “producer” for a successful American morning host. “Producer” has a different meaning in […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-14492","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nRADIO MORNING SHOWS AND THE STRUCTURE OF SUCCESS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/04\/radio-morning-shows-structure\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"RADIO MORNING SHOWS AND THE STRUCTURE OF SUCCESS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A couple of days ago I gave an example of what happens when radio programming consultants don’t understand what I’ll dub “The Structure of Success.” That example dealt with music formats. 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