{"id":14400,"date":"2013-03-27T00:29:00","date_gmt":"2013-03-27T07:29:00","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=14400"},"modified":"2013-03-27T12:25:29","modified_gmt":"2013-03-27T19:25:29","slug":"big-dumb-advertising-campaign","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/03\/big-dumb-advertising-campaign\/","title":{"rendered":"ANOTHER BIG DUMB ADVERTISING CAMPAIGN"},"content":{"rendered":"

\"AT&T<\/a><\/strong><\/span><\/span>Jason Potter,<\/strong><\/span> Continuity Director\u00a0for WNWV-FM, Cleveland, writes:<\/span><\/p>\n

I was just arguing with a co-worker over the effectiveness of a piece of copy. We both agreed that it was creative and good…but was it going to be effective?<\/span><\/p>\n

He won. \u00a0With this argument:<\/span><\/p>\n

“Have you seen the commercial with the guy sitting at a table with a bunch of kids and the kids are being silly, while he plays the straight man?”<\/em><\/span><\/p>\n

I replied, “Yeah, it’s for a bank, right?”<\/em><\/span><\/p>\n

“Nope. AT&T.”<\/span><\/em><\/p>\n

As soon as he started describing the spot, I could picture it! \u00a0I remembered some of the reactions from the kids, I knew some of the punchlines (“hold on, I’m watching this”)…<\/em>but I was certain the spot was for a financial institution.<\/span><\/p>\n

The whole situation smacked of O’Day Wisdom.<\/span><\/p><\/blockquote>\n

But by golly, AT&T sure is proud of that smarmy, worthless advertising campaign, aren’t they?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Jason Potter, Continuity Director\u00a0for WNWV-FM, Cleveland, writes: I was just arguing with a co-worker over the effectiveness of a piece of copy. We both agreed that it was creative and good…but was it going to be effective? He won. \u00a0With this argument: “Have you seen the commercial with the guy sitting at a table with […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-14400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nANOTHER BIG DUMB ADVERTISING CAMPAIGN - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/03\/big-dumb-advertising-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ANOTHER BIG DUMB ADVERTISING CAMPAIGN - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Jason Potter, Continuity Director\u00a0for WNWV-FM, Cleveland, writes: I was just arguing with a co-worker over the effectiveness of a piece of copy. 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