{"id":13920,"date":"2013-01-21T00:01:31","date_gmt":"2013-01-21T08:01:31","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13920"},"modified":"2013-01-21T00:40:41","modified_gmt":"2013-01-21T08:40:41","slug":"ralphs-simple-truth-commercia","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/01\/ralphs-simple-truth-commercia\/","title":{"rendered":"MONDAY RADIO COMMERCIAL SMACKDOWN: Ralphs Grocery Has Trouble With Simple Truth"},"content":{"rendered":"

Here’s the radio commercial….<\/p>\n

<\/object><\/p>\n

Presumably Ralphs Grocery spent a lot of money researching and developing the “Simple Truth” product line.<\/p>\n

If only they would make an infinitesimally smaller investment in some decent copywriting for their radio commercials.<\/p>\n

They waste the first five seconds of this 30-second advertisement by saying:<\/p>\n

“These days it seems like a lot of people are trying to take care of themselves a little better.”<\/p><\/blockquote>\n

Really? By “these days,” do they mean over the past few months? Few years? Few decades?<\/p>\n

We’re told where we can find “Simple Truth” products without being told what those products actually are and how they can add to our lives.<\/p>\n

We’re told about “the green circle on the packaging.”<\/em><\/p>\n

Marketing Note:<\/strong> If the packaging is good, you don’t need to use radio advertising to tell people what “the green circle” means.<\/p>\n

“Plus, it’s delicious and affordable.”<\/p><\/blockquote>\n

Well, that’s reassuring. The anonymous hired voice says it’s delicious and affordable.<\/p>\n

1.\u00a0 Are “delicious” and “affordable” in contrast to the rest of the food Ralphs sells?<\/p>\n

2.\u00a0 Only an incompetent copywriter refers to the advertised food<\/a> as “delicious.”<\/p>\n

3.\u00a0 I\u00a0 can safely assume that what “she” finds delicious will be delicious to me, too?<\/p>\n

4.\u00a0 “Affordable” \u2014 to whom?<\/p>\n

5.\u00a0 No Real Human ever says “affordable.”<\/p>\n

What a waste of however much Ralphs is spending on its radio advertising.<\/p>\n","protected":false},"excerpt":{"rendered":"

Here’s the radio commercial…. Presumably Ralphs Grocery spent a lot of money researching and developing the “Simple Truth” product line. If only they would make an infinitesimally smaller investment in some decent copywriting for their radio commercials. They waste the first five seconds of this 30-second advertisement by saying: “These days it seems like a […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13920","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nMONDAY RADIO COMMERCIAL SMACKDOWN: Ralphs Grocery Has Trouble With Simple Truth - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/01\/ralphs-simple-truth-commercia\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MONDAY RADIO COMMERCIAL SMACKDOWN: Ralphs Grocery Has Trouble With Simple Truth - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here’s the radio commercial…. Presumably Ralphs Grocery spent a lot of money researching and developing the “Simple Truth” product line. If only they would make an infinitesimally smaller investment in some decent copywriting for their radio commercials. 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