{"id":13867,"date":"2013-01-15T00:01:58","date_gmt":"2013-01-15T08:01:58","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13867"},"modified":"2013-01-15T00:02:06","modified_gmt":"2013-01-15T08:02:06","slug":"phony-radio-copywriting","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/","title":{"rendered":"HERE’S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING"},"content":{"rendered":"

\u00a0Here’s a retail store’s “customer review” on Yelp.com.<\/span><\/p>\n

I recommend Living Spaces. I have been in the Van Nuys store twice and received excellent customer services from all sales reps.<\/span><\/p>\n

Not only am I very satisfied with the sofa I purchased, but the whole experience from beginning to end was excellent.<\/span><\/p>\n

They have an amazingly large selection of great quality products and a range of price points. The delivery was next day. Their entire sales and delivery teams were very knowledgeable, professional, patient, friendly, and efficient.<\/span><\/p><\/blockquote>\n

What tell-tale signs do you notice that make it obvious that was written by a store employee, not a customer?<\/span><\/p>\n

(Please, no cheap shots about the store itself. Let’s look at this strictly as a copywriting exercise.)<\/span><\/p>\n

After you’ve finished shaking your head at that laughable attempt to sound like a real customer, take a look at the commercial copy you’re about to produce:<\/span><\/p>\n

Is it free of such obvious fakery? Does it speak to the targeted radio listener in a genuine human voice?<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

\u00a0Here’s a retail store’s “customer review” on Yelp.com. I recommend Living Spaces. I have been in the Van Nuys store twice and received excellent customer services from all sales reps. Not only am I very satisfied with the sofa I purchased, but the whole experience from beginning to end was excellent. They have an amazingly […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13867","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nHERE'S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HERE'S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"\u00a0Here’s a retail store’s “customer review” on Yelp.com. I recommend Living Spaces. I have been in the Van Nuys store twice and received excellent customer services from all sales reps. Not only am I very satisfied with the sofa I purchased, but the whole experience from beginning to end was excellent. They have an amazingly […]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-15T08:01:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-15T08:02:06+00:00\" \/>\n<meta name=\"author\" content=\"Dan O'Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O'Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/phony-radio-copywriting\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/phony-radio-copywriting\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"HERE’S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING\",\"datePublished\":\"2013-01-15T08:01:58+00:00\",\"dateModified\":\"2013-01-15T08:02:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/phony-radio-copywriting\\\/\"},\"wordCount\":181,\"commentCount\":9,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/phony-radio-copywriting\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/phony-radio-copywriting\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/phony-radio-copywriting\\\/\",\"name\":\"HERE'S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2013-01-15T08:01:58+00:00\",\"dateModified\":\"2013-01-15T08:02:06+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/phony-radio-copywriting\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/phony-radio-copywriting\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/phony-radio-copywriting\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"HERE’S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"HERE'S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/","og_locale":"en_US","og_type":"article","og_title":"HERE'S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"\u00a0Here’s a retail store’s “customer review” on Yelp.com. I recommend Living Spaces. I have been in the Van Nuys store twice and received excellent customer services from all sales reps. Not only am I very satisfied with the sofa I purchased, but the whole experience from beginning to end was excellent. They have an amazingly […]","og_url":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/","og_site_name":"DAN O\u2019DAY TALKS ABOUT RADIO","article_publisher":"https:\/\/www.facebook.com\/DanODayRadio","article_published_time":"2013-01-15T08:01:58+00:00","article_modified_time":"2013-01-15T08:02:06+00:00","author":"Dan O'Day","twitter_card":"summary_large_image","twitter_creator":"@Dan_ODay","twitter_site":"@Dan_ODay","twitter_misc":{"Written by":"Dan O'Day","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/#article","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/"},"author":{"name":"Dan O'Day","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"headline":"HERE’S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING","datePublished":"2013-01-15T08:01:58+00:00","dateModified":"2013-01-15T08:02:06+00:00","mainEntityOfPage":{"@id":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/"},"wordCount":181,"commentCount":9,"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/","url":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/","name":"HERE'S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING - DAN O\u2019DAY TALKS ABOUT RADIO","isPartOf":{"@id":"https:\/\/danoday.com\/blog\/#website"},"datePublished":"2013-01-15T08:01:58+00:00","dateModified":"2013-01-15T08:02:06+00:00","author":{"@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c"},"breadcrumb":{"@id":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/danoday.com\/blog\/2013\/01\/phony-radio-copywriting\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/danoday.com\/blog\/"},{"@type":"ListItem","position":2,"name":"HERE’S HOW EASY IT IS TO SPOT PHONY RADIO COPYWRITING"}]},{"@type":"WebSite","@id":"https:\/\/danoday.com\/blog\/#website","url":"https:\/\/danoday.com\/blog\/","name":"DAN O\u2019DAY TALKS ABOUT RADIO","description":"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/danoday.com\/blog\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/danoday.com\/blog\/#\/schema\/person\/afe504342187ed9676675802d9c9b19c","name":"Dan O'Day","url":"https:\/\/danoday.com\/blog\/author\/assistant\/"}]}},"_links":{"self":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/13867","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/users\/22"}],"replies":[{"embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/comments?post=13867"}],"version-history":[{"count":7,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/13867\/revisions"}],"predecessor-version":[{"id":13874,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/posts\/13867\/revisions\/13874"}],"wp:attachment":[{"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/media?parent=13867"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/categories?post=13867"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/danoday.com\/blog\/wp-json\/wp\/v2\/tags?post=13867"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}