{"id":13833,"date":"2013-01-09T00:01:50","date_gmt":"2013-01-09T08:01:50","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13833"},"modified":"2013-01-22T23:40:09","modified_gmt":"2013-01-23T07:40:09","slug":"radio-advertising-clients","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/01\/radio-advertising-clients\/","title":{"rendered":"HOW TO EDUCATE YOUR RADIO ADVERTISING CLIENT, Lesson #2"},"content":{"rendered":"<p><em><span style=\"font-size: 18px;\"><a href=\"http:\/\/danoday.com\/educate\" rel=\"attachment wp-att-13726\"><img loading=\"lazy\" decoding=\"async\" class=\"alignright  wp-image-13726\" alt=\"radio sales,how to sell radio advertising\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/12\/EducateClients3D.jpg\" width=\"227\" height=\"313\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/12\/EducateClients3D.jpg 378w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/12\/EducateClients3D-217x300.jpg 217w\" sizes=\"auto, (max-width: 227px) 100vw, 227px\" \/><\/a><\/span><\/em><span style=\"font-size: 18px;\">This is the <a style=\"font-size: 18px;\" href=\"http:\/\/danoday.com\/blog\/2012\/12\/radio-advertising-client\/\">second in a series<\/a> devoted to helping radio advertising professionals <a href=\"http:\/\/danoday.com\/educate\">teach their clients<\/a> what they need to know in order for their radio commercials to succeed.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Copywriting pioneer <strong>Robert Collier<\/strong> defined successful advertising as\u00a0<\/span><span style=\"font-size: 18px;\">entering into a conversation the targeted consumer already is having.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">The conversation might be with another person, or it might be within the\u00a0<\/span><span style=\"font-size: 18px;\">consumer&#8217;s head.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">But it will be a conversation, not a shouting match.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">The fools who think you must shout to attract people&#8217;s attention are<\/span><\/p>\n<p><span style=\"font-size: 18px;\">&#8230;Well, fools.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>This is the second in a series devoted to helping radio advertising professionals teach their clients what they need to know in order for their radio commercials to succeed. Copywriting pioneer Robert Collier defined successful advertising as\u00a0entering into a conversation the targeted consumer already is having. The conversation might be with another person, or it [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13833","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HOW TO EDUCATE YOUR RADIO ADVERTISING CLIENT, Lesson #2 - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/01\/radio-advertising-clients\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"HOW TO EDUCATE YOUR RADIO ADVERTISING CLIENT, Lesson #2 - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"This is the second in a series devoted to helping radio advertising professionals teach their clients what they need to know in order for their radio commercials to succeed. 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The conversation might be with another person, or it [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2013\/01\/radio-advertising-clients\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2013-01-09T08:01:50+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2013-01-23T07:40:09+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2012\/12\/EducateClients3D.jpg\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/radio-advertising-clients\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/radio-advertising-clients\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"HOW TO EDUCATE YOUR RADIO ADVERTISING CLIENT, Lesson #2\",\"datePublished\":\"2013-01-09T08:01:50+00:00\",\"dateModified\":\"2013-01-23T07:40:09+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/radio-advertising-clients\\\/\"},\"wordCount\":94,\"commentCount\":0,\"image\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/radio-advertising-clients\\\/#primaryimage\"},\"thumbnailUrl\":\"http:\\\/\\\/danoday.com\\\/blog\\\/wp-content\\\/uploads\\\/2012\\\/12\\\/EducateClients3D.jpg\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/radio-advertising-clients\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/radio-advertising-clients\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2013\\\/01\\\/radio-advertising-clients\\\/\",\"name\":\"HOW TO EDUCATE YOUR RADIO ADVERTISING CLIENT, Lesson #2 - 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