{"id":13826,"date":"2013-01-08T00:23:16","date_gmt":"2013-01-08T08:23:16","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13826"},"modified":"2013-01-08T00:23:21","modified_gmt":"2013-01-08T08:23:21","slug":"siriux-xm-radio-merger","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2013\/01\/siriux-xm-radio-merger\/","title":{"rendered":"A LOOK BACK AT A SATELLITE RADIO PROGNOSTICATION"},"content":{"rendered":"

I just came across a piece I wrote in a 2006 edition of The Dan O”Day Radio Programming Letter<\/a>.<\/span><\/p>\n

During the Spring of 2006<\/strong>, I was certain I had seen a Sign of the Future…<\/span><\/p>\n

I even shared my vision with the head of a big research company. He expressed doubt. Because normally he’s much more “ahead of the curve” than I, I found myself questioning my Big Insight.<\/span><\/p>\n

I still believed The Sign. But I stopped sharing it with others.<\/span><\/p>\n

This week, however, a big newspaper headline declared precisely what I had proclaimed months ago.<\/span><\/p>\n

For a decade, people predicted the impending satellite radio revolution. It wasn’t available, but they kept telling us it was just around the corner. <\/span><\/p>\n

The reason satellite radio is struggling in the U.S…<\/span><\/p>\n

The reason XM and Sirius are certain to merge, I’d say within a year…<\/span><\/p>\n

…has nothing to do with the anti-satellite campaigns of some terrestrial stations.<\/span><\/p>\n

It is not due to the lack of availability of hardware (which soon will become standard in new cars).<\/span><\/p>\n

The Satellite Killer \u2014 okay, the Satellite Seriously Wounder \u2014 is something that didn’t even exist six years ago:<\/span><\/p>\n

The iPod.<\/span><\/p>\n

I know my Sirius and XM subscribers will howl at this, but….<\/span><\/p>\n

For all those years we spent waiting for the satellite revolution to Change Radio As We Know It, the big Unique Selling Proposition was:<\/span><\/p>\n

“Digital quality, commercial-free music. All you can eat.”<\/span><\/em><\/p>\n

Yeah, I know, now they have Sports and Talk and specialty programs. But that was their one big U.S.P.<\/span><\/p>\n

The day an interface became available that easily connects an iPod to an in-car stereo system is the day that Satellite Radio \u2014 Well, it didn’t fall out of the sky. But it was forced into a much more modest orbit.<\/span><\/p>\n

That was the big newspaper headline: “iPods Hurting Satellite Radio Subscriptions.”<\/em><\/span><\/p>\n

So next year {Editor’s Note: 2007},<\/em> look for just one U.S. satellite radio company. <\/span><\/p>\n

They’ll be able to consolidate the best programs under one name, and with the sudden lack of competition they’ll be able to raise subscription rates. <\/span><\/p>\n

I wouldn’t be surprised if the satellite’s original “killer app” \u2014 the music \u2014 becomes a value-added aspect of their product line, as specialty programming becomes their primary listener magnet.<\/span><\/p><\/blockquote>\n

It’s nice occasionally to be right.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

I just came across a piece I wrote in a 2006 edition of The Dan O”Day Radio Programming Letter. During the Spring of 2006, I was certain I had seen a Sign of the Future… I even shared my vision with the head of a big research company. He expressed doubt. Because normally he’s much […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13826","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nA LOOK BACK AT A SATELLITE RADIO PROGNOSTICATION - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2013\/01\/siriux-xm-radio-merger\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A LOOK BACK AT A SATELLITE RADIO PROGNOSTICATION - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"I just came across a piece I wrote in a 2006 edition of The Dan O”Day Radio Programming Letter. 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