{"id":13639,"date":"2012-12-13T00:01:27","date_gmt":"2012-12-13T08:01:27","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13639"},"modified":"2012-12-11T23:33:13","modified_gmt":"2012-12-12T07:33:13","slug":"best-radio-morning-show-prizes","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/12\/best-radio-morning-show-prizes\/","title":{"rendered":"BEST RADIO MORNING SHOW PRIZES"},"content":{"rendered":"<p><span style=\"font-size: 18px;\">Most radio hosts give away whatever comes in over the transom for free. But the best giveaway items for a personality-driven show have three qualities:<\/span><\/p>\n<ul>\n<li><span style=\"font-size: 18px;\">Extremely limited practical value<\/span><\/li>\n<li><span style=\"font-size: 18px;\">Personalized<\/span><\/li>\n<li><span style=\"font-size: 18px;\">Inexplicably fun<\/span><\/li>\n<\/ul>\n<p style=\"text-align: center;\"><span style=\"font-size: 18px;\"><strong>Historic Example<\/strong><\/span><\/p>\n<p><span style=\"font-size: 18px;\">\u00a0During the first years of <em>Late Night With David Letterman<\/em> (his NBC show), Letterman would give his guests their own, official Late Night With David Letterman Collapsible Drinking Cup.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">It was a plastic drinking cup which, when you pressed down on it with the palm of your hand, collapsed into a flat shape.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Every visiting celebrity insisted on leaving with one.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">And every viewer would&#8217;ve loved to get one.<\/span><span style=\"font-size: 18px;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 18px;\"><strong>Radio Example<\/strong><\/span><\/p>\n<p><span style=\"font-size: 18px;\">\u00a0When <span style=\"color: #000080;\"><strong>P<\/strong><\/span><span style=\"color: #000080;\"><strong>eter Holmes<\/strong><\/span> was the Breakfast Host at Breeze AM in Essex, England, his lucky contest winners received&#8230;<\/span><\/p>\n<p><span style=\"font-size: 18px;\">&#8230;personalized bathplugs.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">They cost maybe $0.49 each, and every listener wanted one.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">While I was making an in-station visit, Peter held a private party <strong>only<\/strong> for his &#8220;bathpluggers.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">150 people showed up at a nightclub on a Tuesday night. (They had to bring their bathplugs with them to gain admittance.)<\/span><\/p>\n<p><span style=\"font-size: 18px;\">Peter came up with the terrific idea. I threw in a few suggestions to make it bigger and extend its life.<\/span><\/p>\n<p><span style=\"font-size: 18px;\"><strong>1.\u00a0<\/strong> Create limited edition, seasonal imprints (summer, football,<\/span><span>\u00a0<\/span><span style=\"font-size: 18px;\">Christmas, etc.) to stimulate a collector&#8217;s mentality among recipients.<\/span><\/p>\n<p><span style=\"font-size: 18px;\"><strong>2.<\/strong>\u00a0 For a one-time only promotion, award a plug actually used by Peter in his own bathtub.<\/span><\/p>\n<p><span style=\"font-size: 18px;\"><strong>3.<\/strong>\u00a0 Send plugs to celebrities, asking them to bathe with them once and then return in a self-addressed, stamped envelope. Have them autograph the plugs first, then auction them off for charity, on-air.<\/span><span style=\"font-size: 18px;\">\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><span style=\"font-size: 18px;\"><strong>My Test For A Great <a href=\"http:\/\/danoday.com\/contests\">Morning Show Prize<\/a><\/strong><\/span><\/p>\n<p><span style=\"font-size: 18px;\">Something you would never pay for&#8230;but which you would stand in line to receive.<\/span><\/p>\n<p><span style=\"font-size: 18px;\">\u00a0<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Most radio hosts give away whatever comes in over the transom for free. But the best giveaway items for a personality-driven show have three qualities: Extremely limited practical value Personalized Inexplicably fun Historic Example \u00a0During the first years of Late Night With David Letterman (his NBC show), Letterman would give his guests their own, official [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13639","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>BEST RADIO MORNING SHOW PRIZES - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/12\/best-radio-morning-show-prizes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"BEST RADIO MORNING SHOW PRIZES - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Most radio hosts give away whatever comes in over the transom for free. But the best giveaway items for a personality-driven show have three qualities: Extremely limited practical value Personalized Inexplicably fun Historic Example \u00a0During the first years of Late Night With David Letterman (his NBC show), Letterman would give his guests their own, official [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/danoday.com\/blog\/2012\/12\/best-radio-morning-show-prizes\/\" \/>\n<meta property=\"og:site_name\" content=\"DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/DanODayRadio\" \/>\n<meta property=\"article:published_time\" content=\"2012-12-13T08:01:27+00:00\" \/>\n<meta name=\"author\" content=\"Dan O&#039;Day\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:site\" content=\"@Dan_ODay\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Dan O&#039;Day\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/12\\\/best-radio-morning-show-prizes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/12\\\/best-radio-morning-show-prizes\\\/\"},\"author\":{\"name\":\"Dan O'Day\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"headline\":\"BEST RADIO MORNING SHOW PRIZES\",\"datePublished\":\"2012-12-13T08:01:27+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/12\\\/best-radio-morning-show-prizes\\\/\"},\"wordCount\":285,\"commentCount\":4,\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/12\\\/best-radio-morning-show-prizes\\\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/12\\\/best-radio-morning-show-prizes\\\/\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/12\\\/best-radio-morning-show-prizes\\\/\",\"name\":\"BEST RADIO MORNING SHOW PRIZES - DAN O\u2019DAY TALKS ABOUT RADIO\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\"},\"datePublished\":\"2012-12-13T08:01:27+00:00\",\"author\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\"},\"breadcrumb\":{\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/12\\\/best-radio-morning-show-prizes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/12\\\/best-radio-morning-show-prizes\\\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/2012\\\/12\\\/best-radio-morning-show-prizes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"BEST RADIO MORNING SHOW PRIZES\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#website\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/\",\"name\":\"DAN O\u2019DAY TALKS ABOUT RADIO\",\"description\":\"Straight talk about radio programming, radio advertising, radio production...Well, you get the idea.\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/danoday.com\\\/blog\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/danoday.com\\\/blog\\\/#\\\/schema\\\/person\\\/afe504342187ed9676675802d9c9b19c\",\"name\":\"Dan O'Day\",\"url\":\"https:\\\/\\\/danoday.com\\\/blog\\\/author\\\/assistant\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"BEST RADIO MORNING SHOW PRIZES - DAN O\u2019DAY TALKS ABOUT RADIO","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/danoday.com\/blog\/2012\/12\/best-radio-morning-show-prizes\/","og_locale":"en_US","og_type":"article","og_title":"BEST RADIO MORNING SHOW PRIZES - DAN O\u2019DAY TALKS ABOUT RADIO","og_description":"Most radio hosts give away whatever comes in over the transom for free. 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