{"id":13611,"date":"2012-12-10T00:01:32","date_gmt":"2012-12-10T08:01:32","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13611"},"modified":"2012-12-09T20:37:59","modified_gmt":"2012-12-10T04:37:59","slug":"radio-remote-broadcasts-4","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/12\/radio-remote-broadcasts-4\/","title":{"rendered":"REALISTIC EXPECTATIONS OF A RADIO REMOTE BROADCAST"},"content":{"rendered":"

A Loyal Reader Writes:<\/strong><\/span><\/p>\n

“I’m GM of a small market radio station that’s got a major market sound. Listener attendance runs hot and cold to live, sponsored remote broadcasts. <\/span><\/p>\n

“Today we did a remote at a car lot, and the turnout was horrible. <\/span><\/p>\n

“I always do my best to manage my client’s expectations. The car dealer wants us to be selling their cars on the radio, and it’s frustrating because I believe that is a tune-out. <\/span><\/p>\n

“GREAT RADIO needs to be at a remote; great radio is what will bring them in. I’m not a car salesman, and trying to be one on the radio isn’t going to bring people down to stop and look, let alone to buy. <\/span><\/p>\n

“Any ideas on how to educate our radio advertising<\/a> clients about an effective remote?”<\/span><\/p><\/blockquote>\n

\u00a0<\/strong>1.\u00a0<\/strong> If the turnout was horrible, that suggests to me that the radio commercials<\/a> didn’t give targeted consumers a good enough reason to come.<\/strong><\/span><\/p>\n

2.\u00a0<\/strong>In the case of a remote broadcast, radio’s job is to deliver qualified prospects. It’s to motivate qualified prospects to show up. It’s definitely not to sell cars.<\/span><\/p>\n

Your job is to deliver qualified leads; it’s the car dealer’s job to convert the leads into sales.<\/span><\/p>\n

3.\u00a0<\/strong> “Great radio” and “remote broadcast” rarely occur at the same place & time.<\/span><\/p>\n

4.\u00a0<\/strong> Why are you doing a remote there in the first place? I’m guessing because the client asked for one.<\/span><\/p>\n

If so, why did the client ask for one? Why is “having a remote” important to the client? <\/span><\/p>\n

An important part of your job is helping the client focus on his true goals \u2014 on what he really wants to accomplish.<\/span><\/p>\n

5.\u00a0<\/strong> I suggest you help the dealer develop new promotions that don’t necessarily require a live station presence.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

A Loyal Reader Writes: “I’m GM of a small market radio station that’s got a major market sound. Listener attendance runs hot and cold to live, sponsored remote broadcasts. “Today we did a remote at a car lot, and the turnout was horrible. “I always do my best to manage my client’s expectations. The car […]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13611","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"\nREALISTIC EXPECTATIONS OF A RADIO REMOTE BROADCAST - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/12\/radio-remote-broadcasts-4\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"REALISTIC EXPECTATIONS OF A RADIO REMOTE BROADCAST - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"A Loyal Reader Writes: “I’m GM of a small market radio station that’s got a major market sound. 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