{"id":13435,"date":"2012-11-13T00:07:48","date_gmt":"2012-11-13T08:07:48","guid":{"rendered":"http:\/\/danoday.com\/blog\/?p=13435"},"modified":"2012-11-13T00:07:48","modified_gmt":"2012-11-13T08:07:48","slug":"radio-dj-tips","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2012\/11\/radio-dj-tips\/","title":{"rendered":"WHENEVER I WANT TO UPSET A ROOMFUL OF RADIO PERSONALITIES, I TELL THEM THIS"},"content":{"rendered":"<p><a href=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/06\/NameTag.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-6042\" title=\"NameTag\" src=\"http:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/06\/NameTag.jpg\" alt=\"radio personality tip how often to give name\" width=\"380\" height=\"285\" srcset=\"https:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/06\/NameTag.jpg 380w, https:\/\/danoday.com\/blog\/wp-content\/uploads\/2010\/06\/NameTag-300x225.jpg 300w\" sizes=\"auto, (max-width: 380px) 100vw, 380px\" \/><\/a>Here is one of the most controversial statements I make during my radio seminars:<\/p>\n<p><em>&#8220;You should give your name frequently during your show.&#8221;<\/em><\/p>\n<p>Pretty shocking, huh?<\/p>\n<p>By frequently, I mean:<\/p>\n<ul>\n<li>Every ten minutes or so (if you talk a lot)<\/li>\n<li>During every break (if you&#8217;re a music jock)<\/li>\n<\/ul>\n<p>And oh, the turmoil that results from this simple suggestion.<\/p>\n<p><em>&#8220;Every ten minutes??&#8221;<\/em><\/p>\n<p><em>&#8220;Every break??&#8221;<\/em><\/p>\n<p>Shocking! Outrageous! Not in our market! Not in our culture! Not in our format!<\/p>\n<p>How egotistical! Conceited! Self-centered!<\/p>\n<p><em>&#8220;Okay,&#8221;<\/em> I reply. <em>&#8220;How often do you think a personality should give his or her name?&#8221;<\/em><\/p>\n<p>And the answers (depending upon format, country and culture) are:<\/p>\n<p>A) Once every hour (at the &#8220;top&#8221; of the hour)<\/p>\n<p><em>or<\/em><\/p>\n<p>B) Once per show (at the beginning of the program)<\/p>\n<p>Either of these choices would be (I am told) much more modest and unassuming.<\/p>\n<p>To this I reply:<\/p>\n<p>Giving your name only at the beginning of your show (or only at the &#8220;top of the hour&#8221;) is conceited. It is egotistical. It is rude.<\/p>\n<p>Giving your name only at the beginning of your show is like hosting a party and introducing yourself only to the very first people who arrive. And then for the rest of the evening, you don&#8217;t bother to introduce yourself to any other guests, because &#8220;they must know who I am.&#8221;<\/p>\n<p>Frequently identifying yourself to your listeners is courteous.<\/p>\n<p>It&#8217;s thoughtful.<\/p>\n<p>It&#8217;s generous of you.<\/p>\n<p>It shows that you are concerned with their comfort.<\/p>\n<p>There always is someone who has just tuned in&#8230;and if you&#8217;re personable and interesting, that person will want to know who you are.<\/p>\n<p>Listeners need what has been called &#8220;the confirmation experience&#8221;: Have they found the right station? The right host?<\/p>\n<p>Remember, they don&#8217;t have any visuals with which to identify you; all they have is your voice. And even loyal listeners often have trouble identifying your voice.<\/p>\n<p>Don&#8217;t believe me? Have you ever had the experience of a friend or relative \u2014 or even a spouse \u2014 compliment you on something they heard you do on-air&#8230;only to have you tell them, <em>&#8220;That wasn&#8217;t me&#8221;?<\/em><\/p>\n<p>Well, if people who know you sometimes can&#8217;t identify your voice, imagine how difficult it is for people who have never even met you.<\/p>\n<p style=\"text-align: center;\"><strong>Road Signs<\/strong><\/p>\n<p>Imagine that you drive 100 miles to work each day.<\/p>\n<p>There are hundreds of signs along the 100-mile route: speed limits, exits, mileage markers, road identifiers, advertisements, etc.<\/p>\n<p>The first time you make that drive, you notice almost all of them&#8230;because you&#8217;re anxious not to make a wrong turn or miss an exit.<\/p>\n<p>Now imagine you&#8217;ve been driving that route every day for several months. How many of those signs do you consciously notice?<\/p>\n<p>Maybe one or two.<\/p>\n<p>That&#8217;s because once you know exactly where you are and where you&#8217;re going, your mind filters out the extraneous information.<\/p>\n<p>It&#8217;s the same thing on a radio program. The only listeners who consciously hear you identify yourself are those who aren&#8217;t sure (or have no idea) who you are.<\/p>\n<p>The ones who do recognize your voice, who already know to whom they&#8217;re listening, don&#8217;t even hear your name as it&#8217;s given frequently during your show.<\/p>\n<p style=\"text-align: center;\"><strong>&#8220;Announcers&#8221; May Remain Anonymous<\/strong><\/p>\n<p>Note that in this discussion we are talking about personalities, not &#8220;announcers.&#8221;<\/p>\n<p>An &#8220;announcer&#8221; is someone who only does exactly what s\/he is told to and never brings any of his\/her own personality to the airwaves.<\/p>\n<p>If all you ever do is read the liner cards and deliver endless, monotonous backsells<em> (&#8220;That was ______, and before that we heard ______, and before that we heard ______&#8230;.&#8221;),<\/em> then telling people your name once a week is too much.<\/p>\n<p style=\"text-align: center;\"><strong>Expect Complaints<\/strong><\/p>\n<p><strong>The Bad News:<\/strong> If you work at a station where hosts don&#8217;t already give their names frequently, you very possibly might hear some complaints about your giving your name more frequently.<\/p>\n<p><strong>The Good News:<\/strong> Those complaints won&#8217;t be from your listeners. They will be from one or two other staff members at your station. They have been in radio forever \u2014 possibly at this one station forever\u00a0\u2014 and <em>&#8220;that&#8217;s not the way we do things around here!&#8221;<\/em><\/p>\n<p>Unless you have reason to believe that those two people fill out ratings diaries or are hooked up with Portable People Meters (which of course they shouldn&#8217;t even if they get the opportunity), ignore them.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Here is one of the most controversial statements I make during my radio seminars: &#8220;You should give your name frequently during your show.&#8221; Pretty shocking, huh? By frequently, I mean: Every ten minutes or so (if you talk a lot) During every break (if you&#8217;re a music jock) And oh, the turmoil that results from [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-13435","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>WHENEVER I WANT TO UPSET A ROOMFUL OF RADIO PERSONALITIES, I TELL THEM THIS - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2012\/11\/radio-dj-tips\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"WHENEVER I WANT TO UPSET A ROOMFUL OF RADIO PERSONALITIES, I TELL THEM THIS - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"Here is one of the most controversial statements I make during my radio seminars: &#8220;You should give your name frequently during your show.&#8221; Pretty shocking, huh? 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