{"id":133,"date":"2008-10-17T00:05:00","date_gmt":"2008-10-17T07:05:00","guid":{"rendered":"http:\/\/danoday.com\/blogWORDPRESS\/2008\/10\/17\/odays-travel-woes-8-is-god-making-me-cough\/"},"modified":"2008-10-17T00:05:00","modified_gmt":"2008-10-17T07:05:00","slug":"odays-travel-woes-8-is-god-making-me-cough","status":"publish","type":"post","link":"https:\/\/danoday.com\/blog\/2008\/10\/odays-travel-woes-8-is-god-making-me-cough\/","title":{"rendered":"O&#8217;DAY&#8217;S TRAVEL WOES #8: Is God Making Me Cough?"},"content":{"rendered":"<p><\/p>\n<p><span style=\"font-weight: bold;\">November, 1993:<\/span> I had a very enjoyable day in Houston, conducting <a href=\"http:\/\/www.danoday.com\/seminars\"><span style=\"font-style: italic;\">HOW TO CREATE MAXIMUM IMPACT RADIO ADVERTISING<\/span><\/a> for the staff of KZFX, thanks to <span style=\"font-weight: bold;\">Mary Bennett<\/span> and <span style=\"font-weight: bold;\">Dan Michaels<\/span>. <\/p>\n<p>When I conduct this seminar in-station (for salespeople as well as copywriters; it\u2019s really a sales seminar), at the end of the day I take the group through an exercise that is great for generating fresh, appropriate ideas for specific accounts. What\u2019s really nice about this exercise is I lead the group through it, but they come up with all the good ideas.<\/p>\n<p>One of the account executives mentioned she was looking for an original concept for a mortgage company, encouraging people to take advantage of low interest rates by refinancing their homes. The group went through the exercise. They ended up with a concept that I think is wonderful:  <\/p>\n<p>The spot consists of a phone call between a man and his father-in-law; we hear only the son-in-law\u2019s side of the conversation. He has called \u201cDad\u201d to say they\u2019ve refinanced at a lower rate, and with the money they\u2019re saving they\u2019re paying back all that \u201cDad\u201d had loaned them for the down-payment&#8230;with interest. <\/p>\n<p>Which means he can stop worrying about the house&#8230;stop telling them how to decorate&#8230;stop calling to inquire if they\u2019ve rechecked the wiring or done another termite test&#8230;.<\/p>\n<p>It\u2019s done lightly, not bitterly, but you can tell the father-in-law has been acting like it\u2019s his house, not theirs. <\/p>\n<p>I suggested the closing line of the commercial: <span style=\"font-style: italic;\">\u201cOh, and Dad&#8230;You know our den \u2014 the room you used to call your study? Little Johnny is there right now, and do you know what he\u2019s doing? He\u2019s writing on the walls!\u201d <\/span><\/p>\n<p>(When I teach this seminar, I stress the importance of identifying the \u201ccore message\u201d of the campaign. The group identified one possible core message inherent in refinancing as the idea of independence. Once we had identified that core message, the group was free to find a creative, fun way to demonstrate independence.)<\/p>\n<\/p>\n<p><center><a onblur=\"try {parent.deselectBloggerImageGracefully();} catch(e) {}\" href=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SPbsoj0Q1LI\/AAAAAAAAAIo\/9RoBFz8iteY\/s1600-h\/TuesdayWeld.jpg\"><img decoding=\"async\" style=\"margin: 0px auto 10px; display: block; text-align: center; cursor: pointer;\" src=\"http:\/\/3.bp.blogspot.com\/_JygV9WxRKKc\/SPbsoj0Q1LI\/AAAAAAAAAIo\/9RoBFz8iteY\/s200\/TuesdayWeld.jpg\" alt=\"Tuesday Weld\" id=\"BLOGGER_PHOTO_ID_5257649796555003058\" border=\"0\" \/><\/a><span style=\"font-weight: bold;\"><\/p>\n<p>Tuesday Weld<\/p>\n<p><\/span><\/center><\/p>\n<p>When reporting on my travel woes, I like to include photographs whenever possible. I don&#8217;t have any for this week&#8217;s installment. So I&#8217;m emulating (i.e., ripping off) my friend <a href=\"http:\/\/www.kenlevine.blogspot.com\/\">Ken Levine<\/a>; whenever he doesn&#8217;t have an appropriate photo for his blog post, he runs one of <span style=\"font-weight: bold;\">Natalie Wood<\/span>. Tuesday Weld is my Natalie Wood.<\/p>\n<p> The following week featured a quick, one-day trip to Phoenix, where I appeared on a panel at the Arizona Broadcasters Association convention. The topic of the panel? <span style=\"font-style: italic;\">\u201cIndecency and the Broadcast Media.\u201d<\/span><\/p>\n<p> The rest of the panel was comprised of broadcast attorney <span style=\"font-weight: bold;\">Howard Weiss<\/span> of Fletcher, Heald &amp; Hildreth&#8230;.<span style=\"font-weight: bold;\">Robert Ratcliffe<\/span>, Assistant Chief, Law, of the F.C.C.\u2019s Mass Media Bureau&#8230;and a representative from a far right-wing group that believes the \u201cleft-wing liberal media\u201d is out to corrupt America.<\/p>\n<p>On that day, I had a terrible, relentless hacking cough. (I don\u2019t smoke; it was the last stage of a bad cold.) Prior to the session, I was wracked with coughing. <\/p>\n<p>In an effort to break the ice with the representative from the very conservative, fundamentalist group, I joked, <span style=\"font-style: italic;\">\u201cGee, maybe God is trying to tell me something.\u201d<\/span> My intent was a little light humor, recognizing our differences in a friendly manner.<\/p>\n<p>This gentleman responded in deadly seriousness, <span style=\"font-style: italic;\">\u201cYes, maybe He is.\u201d<\/span><\/p>\n<p>That <span style=\"font-weight: bold;\">really<\/span> ticked me off. <span style=\"font-style: italic;\">\u201cOh, yeah?\u201d<\/span> I sputtered between hacks. <span style=\"font-style: italic;\">\u201cAnd what about when I\u2019m not sick? Does that mean God changed His mind??\u201d<\/span><\/p>\n<p>The panel session itself, however, went pretty well; all sides were able to present their points of view, and there was no gunplay. (My cough? It retreated for the duration of the panel. Apparently adrenalin is an effective cough suppressant.)<\/p>\n","protected":false},"excerpt":{"rendered":"<p>November, 1993: I had a very enjoyable day in Houston, conducting HOW TO CREATE MAXIMUM IMPACT RADIO ADVERTISING for the staff of KZFX, thanks to Mary Bennett and Dan Michaels. When I conduct this seminar in-station (for salespeople as well as copywriters; it\u2019s really a sales seminar), at the end of the day I take [&hellip;]<\/p>\n","protected":false},"author":22,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1],"tags":[],"class_list":{"0":"post-133","1":"post","2":"type-post","3":"status-publish","4":"format-standard","6":"category-uncategorized"},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>O&#039;DAY&#039;S TRAVEL WOES #8: Is God Making Me Cough? - DAN O\u2019DAY TALKS ABOUT RADIO<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/danoday.com\/blog\/2008\/10\/odays-travel-woes-8-is-god-making-me-cough\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"O&#039;DAY&#039;S TRAVEL WOES #8: Is God Making Me Cough? - DAN O\u2019DAY TALKS ABOUT RADIO\" \/>\n<meta property=\"og:description\" content=\"November, 1993: I had a very enjoyable day in Houston, conducting HOW TO CREATE MAXIMUM IMPACT RADIO ADVERTISING for the staff of KZFX, thanks to Mary Bennett and Dan Michaels. 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